MAHMOODUR RAHMAN

• Strategized, planned, and executed marketing and sales strategies, distribution, and supply chain management across multiple channels, encompassing a diverse portfolio of 7 brands and 5 categories.

• Fostered and nurtured productive and professional relationships, skillfully crafted price proposals, and adeptly led negotiations to successfully close deals and annual business agreements.

• Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.

• Drove the development of comprehensive sales plans, orchestrated product launches, and managed strategic marketing campaigns, including the creation of enticing special offers and monthly promotional schemes.

• Formulated both short and long-term sales forecasts, meticulously managed budgets, crafted effective strategies, and designed targeted marketing plans to achieve and surpass sales goals for each channel.

• Conducted in-depth market studies to gain valuable insights into the latest market trends and closely monitored competitor activities. Additionally, played a pivotal role in the development of new SKUs, such as Pizza flour, and extended the brand into bulk packs, contributing to the growth of the Zain Flour brand.

• Marketing Strategy Development: Strategically devised Advertising & Promotion (A&P) plans, aligning sales budgets with market activations, promotions, new product launches, store expansions, secondary displays, exclusive events, and tactical promotions.

• Trade Marketing Expertise: Proficiently managed the development of trade marketing budgets, meticulously monitoring expenditures across various categories and channels.

• Digital Marketing Leadership: Led and directed the digital marketing team, optimizing the organization's online presence across diverse digital marketing channels, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media marketing, email marketing, and online advertising.

• Content Creation Proficiency: Demonstrated the ability to conceptualize engaging content ideas and provided clear and informative briefs to facilitate the creation of content such as blog posts, videos, and infographics.

Data-Driven Decision-Making: Utilized advanced data analytics tools to measure the effectiveness of marketing campaigns, enabling the formulation of intelligent, data-driven decisions, and the continuous optimization of marketing strategies

• Budget Planning and Monitoring: Proficiently developed annual Trade Marketing and sales budgets, overseeing budget utilization on a monthly basis, ensuring cost-effectiveness and adherence to financial plans.

• Strategic Investment Allocation: Demonstrated expertise in strategically allocating investments to various channels, taking into account growth prospects, trade promotion plans, marketing activities, and the execution of exclusive events for stores, as well as local and tactical promotions.

• 360-Degree Product Launch Planning: Spearheaded comprehensive launch plans for new SKUs, meticulously projecting launch targets for each channel. Successfully orchestrated both above-the-line (ATL) and below-the-line (BTL) activities to ensure successful market penetration.

• Dynamic Marketing Strategy Formulation: Proficiency in formulating and executing dynamic marketing plans, including contingency plans, based on a thorough review of sales performance conducted bi-weekly.

• Competitor Analysis and Market Insights: Played a pivotal role in conducting competitors' analysis, providing valuable insights into market dynamics, pricing strategies, and promotional activities, contributing to informed decision-making and a competitive edge in the market.

Strategic Trade Promotion Planning:

• Proficiently developed and executed trade promotion plans, encompassing the management of SKU schemes across various divisions, including Every Day Low Price (EDLP), Short-Term Price Reductions (STPRs), Temporary Price Reductions (TPRs), and Quantity Price Schemes (QPS).

• Additionally, prepared comprehensive monthly scheme communication re- ports and effectively communicated these schemes to the sales team.

Efficient New Product Launches:

• Led the launch planning for new products, meticulously estimating SKU requirements for each depot, projecting launch targets for individual territories.

• Ensured that a substantial 60% of primary sales were achieved within the first 10 days to drive successful product launches and secure optimal market placement.

Precise Demand Forecasting:

• Demonstrated exceptional skill in demand forecasting for the Personal Care Division, accurately predicting SKU requirements for each depot based on historical trends, maintaining an impressive 95% accuracy level.

Distribution-Led Share Gain (DLSG):

• Successfully identified outlets to distribute packs, directly impacting Volume Weighted Distribution (VWD) and achieving significant market share growth for over 70% of the identified SKUs.

Micro Marketing Strategies:

• Developed and implemented micro-marketing plans to support de-growing categories or SKUs, expertly identifying the most suitable SKUs and geographic locations for plan execution.

• Projected returns based on the plan, ensuring a strategic and targeted approach to reinvigorate underperforming segments.

• Sales Strategy Formulation: Developed comprehensive sales plans with cate- gory and brand targets, providing a clear roadmap for achievement.

• Impressive Growth Achievements: Delivered outstanding results, including a 16% growth in 2012, with a distributor ROI of 22%, and continued success with an 18% growth rate in 2013 within designated territories.

• Rural Market Expansion: Pioneered the establishment of sales operations in rural areas and successfully appointed sub-distributors in Majalgaon, Maharashtra.

• Seasonal Marketing Optimization: Devised and executed effective market activation plans during festive seasons, resulting in optimized sales performance.

• Consistent Store Excellence: Maintained a "Perfect Stores" rating of 90% or higher each month through meticulous execution of market plans.