Creative professional with expertise in social media content strategy, video editing, and cross-team collaboration. Successfully enhanced brand visibility and audience engagement through innovative content and performance analysis.
Overview
2
2
years of professional experience
Work History
Social Media Executive
Her Campus Media
Phoenix, AZ
04.2025 - Current
Lead social media strategy, content creation, and management for Her Campus Media at Grand Canyon University across Instagram, TikTok, and Pinterest
Plan and execute weekly content calendars focused on trend-driven, engaging content that reflects the campus community
Collaborate with editorial team to promote articles, events, and campaigns, increasing reach and engagement
Analyze performance metrics to optimize content strategy and improve overall social growth
Build and manage brand partnerships through outreach and coordination with companies like Nair, Starry, Sol de Janeiro, OLLY, and Garnier
Editor
Grand Canyon Education
Phoenix, AZ
01.2025 - Current
Edit and assemble raw footage into polished video content for Instagram, YouTube, and the GCU website using Adobe Premiere Pro
Enhance videos through color correction, audio editing, and seamless transitions
Incorporate lower thirds and basic graphics to support storytelling
Optimize content for Instagram Reels, YouTube videos, and digital campaigns
Marketing Team Member, On-Camera Talent & Content
Grand Canyon Education
Phoenix, AZ
08.2024 - Current
Create engaging photo, video, and short-form content for initiatives like Living As Lopes and AskGCU across social media and digital platforms
Serve as on-camera talent, hosting videos, conducting interviews, and delivering both scripted and unscripted content
Represent the GCU brand by engaging with students and prospective audiences through events, digital content, and live activations
Cover campus events including athletics, academic programs, and student life to showcase the university experience
Collaborate with marketing and production teams to develop content that aligns with brand goals and storytelling strategies
Lopes Kitchen Host/ Cast Member
Grand Canyon Education
Phoenix, AZ
07.2025 - 08.2026
Served as on-camera host and cast member during a week-long, full-production shoot Grand Canyon University
Created and presented recipe-based content, combining scripted delivery with improvisation
Collaborated with videographers and production team to execute high-quality video content
Assisted with camera operation and gained hands-on production experience
Strengthened on-camera presence, communication, and storytelling skills in a fast-paced environment
Campus Activities Board (Commuter Life)
Canyon Activity Board
Phoenix, AZ
08.2025 - 04.2026
Design event posters, social media graphics, and digital campaigns using Canva and Procreate
Lead social media strategy for commuter events, creating content before, during, and after to drive attendance
Edit and produce video promotions, recaps, and short-form content to boost engagement
Capture on-site content and manage post-event marketing across Instagram platforms
Plan and execute events while engaging with commuter students to build community