Summary
Overview
Work History
Education
Skills
Timeline
Generic

Mairim Ros

MD

Summary

Results-driven oncology marketing and customer engagement leader with a proven track record in omnichannel strategy, stakeholder collaboration, and campaign execution. Adept at translating business strategies into high-impact omnichannel marketing initiatives that drive growth, optimize engagement, and enhance customer experiences. Experienced in leading cross-functional teams, coaching, and leveraging data-driven insights for continuous improvement.

Overview

11
11
years of professional experience

Work History

Customer Engagement Business Partner – Lung Cancer & Precision Medicine

AstraZeneca
01.2022 - Current
  • Translated Business Strategy into Results: Designed and executed omnichannel campaigns, ensuring alignment with brand strategic goals and achieving measurable business outcomes.
  • Championed Thought Leadership: Maintained expertise in digital and non-digital marketing channels, claims, and customer data, integrating trends and best practices into high-performing campaigns.
  • Drove Stakeholder Collaboration: Acted as the primary point of contact between cross-functional internal teams, external partners, and brand teams, ensuring seamless communication, alignment, and collaboration on objectives.
  • Led Educational Initiatives: Educated brand teams on processes, strategies, and best practices for omnichannel campaigns, including HCP and consumer promotions, enabling effective campaign setup and execution.
  • Streamlined Team Operations: Facilitated core team ceremonies for omnichannel activities, ensuring efficiency and alignment with overarching strategic goals.
  • Monitored Performance Metrics: Evaluated and reported on omnichannel campaign performance, delivering actionable insights to drive continuous improvement.
  • Ensured Compliance and Best Practices: Maintained adherence to organizational standards, privacy guidelines, and quality measures for all campaigns and activities.
  • Drove Continuous Improvement: Leveraged feedback and campaign outcomes to enhance marketing capabilities, promoting innovation and improved business results.

Sr. Manager, Closed-Loop Marketing – Oncology Digital Strategy & Customer Experience

AstraZeneca
07.2020 - 12.2021
  • Strategically partnered with brand marketers to align and implement brand strategies through trigger-based marketing systems, driving both personal and non-personal promotion effectiveness.
  • Spearheaded cross-functional collaborations to design, implement, and optimize targeted programs for healthcare professionals (HCPs) at critical patient journey stages, resulting in improved engagement metrics.
  • Developed and launched reporting dashboards, enhancing analytics capabilities and enabling data-driven decision-making across the Oncology Business Unit (OBU).
  • Successfully transitioned trigger-based programs into an omni-channel approach, providing actionable insights for seamless execution and adoption across brands.
  • Directed strategic workflows with creative and media partners to ensure flawless execution and alignment with overarching campaign strategies.

Account Director – Respiratory Biologics

McCann Health
03.2020 - 06.2020
  • Account Director overseeing FASENRA HCP for US and Global markets, as well as LCM (Life Cycle Management) initiatives, across personal and non-personal promotion.
  • Leading all strategic workstreams across several departments ensuring seamless communication with cross-functional intra-agency partners - creative, strategy and medical.
  • Responsible for putting forward innovative strategic solutions aligned with brand strategy to deliver engaging digital content for HCPs.
  • Partnering with stakeholders to execute a robust COVID-19 response plan for the US and Global FASENRA commercial and medical teams while ensuring best practices were shared across teams.
  • Leading and developing account team direct reports.

Group Account Supervisor

Biolumina
10.2017 - 03.2020
  • Account lead for the TAGRISSO non-personal promotion HCP work streams, partnering with internal and external stakeholders to create best in class non-personal promotion communications.
  • Oversaw the creation and development of the TAGRISSO HCP 1L website launch, and maintenance. Responsible for ensuring best-in-class optimization leading to deeper engagement and an optimized experience for customers - working across multiple internal and external partners.
  • Supported the TAGRISSO brand team in developing a robust digital customer roadmap which segments HCPs based on behavior and belief, driving an omni-channel approach with customized content across digital platforms.
  • Performed complete redesign of HCP CRM for TAGRISSO: business rules, content flows, action oriented triggers, NPP-specific segmentation and 3rd-party partner selection.
  • Partnered with the creative teams and brand team to brainstorm custom content for dynamic CRM system which is regionalized and specialized to the HCP segmentation. Including but not limited to: email, banner, social media, journal ads, publication wraps, and direct mail.
  • Assisted in the preparation, development, and presentation of US annual tactical plan.
  • Led NMIBC disease education campaign for Ferring Pharmaceuticals, including, but not limited to: disease state website, digital banners, print ads, and conference promotional materials.
  • Responsible for developing direct reports and creating an environment of learning, open communication, and delivering exceptional results.

Account Supervisor

Unified Oncology
06.2014 - 06.2017
  • Internal and external liaison responsible for ensuring brand alignment across all indications and work streams under the Pan Tumor account team.
  • Helped facilitate a new HCP campaign for KEYTRUDA, including concept development, Global market research, and photoshoot/execution.
  • Provided recommendations to senior management new systems to improve agency management and client services.
  • Responsible for the management and development of direct reports.
  • Served as Account lead managing US launches for advanced metastatic melanoma, ensuring all conceptual and creative ideas met objectives and key brand strategy.
  • Held responsible for reviewing and approving promotional materials ensuring accuracy and in accordance with FDA regulations.
  • Assisted in preparation and presentation of US annual brand plan.

Education

Assoc Degree - Cinematography

Colegio De Cinemetografía Artes Y Television
Puerto Rico
05.2004

Skills

  • Bilingual in English and Spanish
  • HCP & Patient marketing
  • Omni-channel marketing strategy
  • Non-personal marketing
  • Customer-focused innovation
  • Product launches
  • Brand planning
  • Cross-functional collaboration
  • Stakeholder Engagement & Leadership
  • Data-Driven Decision Making
  • Team Development & Coaching
  • Strategic planning

Timeline

Customer Engagement Business Partner – Lung Cancer & Precision Medicine

AstraZeneca
01.2022 - Current

Sr. Manager, Closed-Loop Marketing – Oncology Digital Strategy & Customer Experience

AstraZeneca
07.2020 - 12.2021

Account Director – Respiratory Biologics

McCann Health
03.2020 - 06.2020

Group Account Supervisor

Biolumina
10.2017 - 03.2020

Account Supervisor

Unified Oncology
06.2014 - 06.2017

Assoc Degree - Cinematography

Colegio De Cinemetografía Artes Y Television

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Mairim Ros