Maite Gutierrez
Miami,Florida
Summary
Data-driven digital marketing and social media strategist with experience leading trade marketing initiatives within the cruise and travel industry. Skilled in analyzing social media performance data, engagement metrics, and campaign results to develop strategic marketing initiatives that increase partner participation and brand visibility. Experienced in managing online communities, developing scalable content programs, and translating analytics into actionable social media strategies that empower travel advisors to drive bookings and client engagement.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Account Executive, Trade Marketing & Social Media
Celebrity Cruises (Royal Caribbean Group)
Miami, FL
03.2025 - Current
- Lead social media strategy supporting Celebrity Cruises’ travel advisor community and trade marketing initiatives.
- Grew the private travel advisor Facebook community from 12,000 to 22,000 members, significantly increasing engagement and advisor participation.
- Analyze social media performance metrics and engagement data to identify trends and optimize content strategy and campaign performance.
- Develop and execute data-driven content calendars and integrated social campaigns aligned with destination launches, promotions, and seasonal initiatives.
- Oversee the Rallio social media management platform, distributing ready-to-share marketing content and promotional assets for travel advisors across their channels.
- Designed and implemented a custom Excel-based content calendar with automated caption generation, streamlining social media marketing for travel advisors across the network.
- Develop marketing resources and social media strategies that enable travel advisors to effectively promote Celebrity Cruises and drive client bookings.
Retail Sales Associate
Country French Interiors
Miami, FL
08.2023 - 05.2024
- Built strong client relationships resulting in a 25% increase in repeat customers and a 15% increase in product recommendations.
- Delivered personalized customer consultations and product recommendations to enhance the customer experience.
- Managed high-volume daily transactions while maintaining 100% cash reconciliation accuracy.
Marketing & Social Media Intern
ColdSnap
Billerica, MA
05.2021 - 08.2021
- Developed digital marketing strategies that increased social media followers by 25% and engagement by 40%.
- Managed content planning and scheduling to maintain a consistent brand voice and online presence.
- Optimized digital content to increase audience engagement and brand reach.
- Implemented HubSpot marketing tools to streamline campaign management and improve marketing workflow efficiency by 20%.
- Collaborated with cross-functional teams to align digital marketing initiatives with broader company strategy.
Education
Master of Science - Data Science & Machine Learning Program
Massachusetts Institute of Technology (MIT)
Boston, MAMaster's - Digital Marketing & Analytics
IE Business School
Madrid, SpainBachelor of Science - Business
Babson College
Wellesley, MASkills
- Social Media Strategy
- Marketing Analytics & Data Strategy
- Content Marketing
- Trade Marketing
- Google Analytics
- HubSpot
- Salesforce
- Workfront
Certification
- Google Analytics (GA4) Certified
- Building a Business Presence with Facebook Marketing — Coursera
Timeline
Account Executive, Trade Marketing & Social Media
Celebrity Cruises (Royal Caribbean Group)
03.2025 - Current
Retail Sales Associate
Country French Interiors
08.2023 - 05.2024
Marketing & Social Media Intern
ColdSnap
05.2021 - 08.2021
Master of Science - Data Science & Machine Learning Program
Massachusetts Institute of Technology (MIT)
Master's - Digital Marketing & Analytics
IE Business School
Bachelor of Science - Business
Babson College