Entrepreneurially-minded executive professional with extensive experience driving successful business operations. Builds relationships with clients and brings in steady pipeline of business. Resolves internal, client and regulatory issues with practiced ease. Promotes culture of efficiency, collaboration and customer trust.
Overview
6
6
years of professional experience
1
1
Certification
Work History
DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT
SecurityNational Mortgage
Phoenix, AZ
03.2022 - Current
Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
Defined and integrated roles, responsibilities and processes for business team and data management organization
Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs
Evaluated current service needs and product satisfaction levels with established customers to improve offerings
Enhanced revenues in several programs by implementing creative sales training techniques for staff
Planned marketing initiatives and leveraged referral networks to promote business development
Created vision and provided leadership for targeting larger prospects
Identified revenue opportunities by collaborating with distribution partners
Developed short-term and long-term sales objectives and strategic plans to meet market needs
Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools
Created strategic and tactical sales initiatives for forward planning to meet key objectives.
Increased brand awareness by developing and implementing comprehensive marketing strategies.
Launched successful email marketing campaigns by employing compelling content strategies tailored to segmented audiences.
Led competitive analysis efforts to identify trends and capitalize on emerging opportunities within the market landscape.
Cultivated a culture of innovation within the team, fostering an environment of continuous improvement in marketing strategies and tactics.
Evaluated emerging technologies as potential avenues for expanding reach or improving user experience.
Streamlined internal processes to enhance efficiency, ultimately reducing operational costs.
Conducted market research to identify growth opportunities and drive strategic planning decisions.
Optimized digital marketing efforts by utilizing SEO, SEM, and social media strategies for maximum exposure.
Collaborated with the sales team to develop targeted lead generation campaigns that accelerated pipeline growth.
Continually maintained and improved company's reputation and positive image in markets served.
Improved website visibility through development and implementation of SEO strategies.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Mentored local personnel on best practices and protocols to maximize productivity.
Wrote and distributed press releases to increase brand visibility.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Oversaw the preparation of marketing copy, images, videos, emails, and other collateral.
CRM Custom Building Implemented Codes
Marketing Manager
Brand Boosters Inc
11.2019 - 02.2022
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Managed social media accounts for optimal audience engagement and increased online presence.
Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Optimized website content for improved search engine rankings and increased web traffic.
Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Enhanced online presence, optimizing website content for SEO and improving user experience.
Leveraged marketing automation tools to streamline campaign execution and tracking.
Managed social media accounts, engaging with followers and creating loyal brand community.
Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.
Trained junior marketing staff, elevating team capabilities and performance.
Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.