MAKAYLA DAVIS
Overview
1
1
year of professional experience
1
1
Certification
Work History
Social Media and Marketing Intern
Beyond Beauty Project
01.2024 - Current
- Assessed high-impact social media campaign on Instagram, increasing engagement and growth in follower count, aligning content with brand values and market trends
- Collaborated with four other interns to enhance Instagram engagement tactics, emphasizing trend relevance and follower expansion; to exceed target of 5,000 new followers at the end of the internship
- Co-led strategic shift towards Meta for advanced analytics, in data-driven decision-making capabilities, positioning the company as an industry leader in data utilization trends
- Addressed market trends and consumer preferences within the age group 19 to 35-year-olds
Marketing Intern
Mind4Youth, Non-Profit Organization
12.2023 - 01.2024
- Spearheaded the development and implementation of data-driven marketing strategies that boosted brand visibility and drove an increase in customer engagement
- Innovated and produced six high-impact social media visuals with Canva, leading to a significant boost in follower engagement and solidifying brand connection and loyalty within the community
- Pioneered a collaborative initiative with The Steve Fund, boosting brand awareness for Mind4Youth and facilitating access to mental health resources for young individuals
Digital Content Intern
Korea JoongAng Daily Internship
06.2023 - 08.2023
- Led the project to create and refine five targeted content pieces optimized for SEO in the Korean Pop Music market, driving a substantial increase in website visibility and engagement
- Spearheaded two promotional videos, achieving 70,000 and 25,000 views; both videos became the top-performing content pieces, driving significant engagement and brand awareness
- Coordinated SEO strategies for 200+ artists' online presence, increasing social media engagement and a rise in website conversions
Education
Bachelor of Arts - Broadcasting | Minor in Marketing
Western Kentucky University
Bowling Green, KY05.2024
No Degree - Digital Communications And Media
WKU Study Abroad: Yonsei University
Seoul, South Korea Skills
- Strategic Marketing
- Content Creation/Management
- Social Media Marketing
- Social Media Platforms
- Multimedia Editing
- Relationship Building
Certification
Social Media Advanced Social Media Strategy Training and Certification
Timeline
Social Media and Marketing Intern
Beyond Beauty Project
01.2024 - Current
Marketing Intern
Mind4Youth, Non-Profit Organization
12.2023 - 01.2024
Digital Content Intern
Korea JoongAng Daily Internship
06.2023 - 08.2023
Bachelor of Arts - Broadcasting | Minor in Marketing
Western Kentucky University
No Degree - Digital Communications And Media
WKU Study Abroad: Yonsei University
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