MAKAYLA DAVIS
Overview
1
1
year of professional experience
1
1
Certification
Work History
Social Media and Marketing Intern
Beyond Beauty Project
Remote
01.2024 - Current
- Assessed high-impact social media campaign on Instagram, increasing engagement and growth in follower count, aligning content with brand values and market trends
- Collaborated with four other interns to enhance Instagram engagement tactics, emphasizing trend relevance and follower expansion; to exceed target of 5,000 new followers at the end of the internship
- Co-led strategic shift towards Meta for advanced analytics, in data-driven decision-making capabilities, positioning the company as an industry leader in data utilization trends
- Addressed market trends and consumer preferences within the age group 19 to 35-year-olds
Marketing Intern
Mind4Youth, Non-Profit Organization
Remote
12.2023 - 01.2024
- Spearheaded the development and implementation of data-driven marketing strategies that boosted brand visibility and drove an increase in customer engagement
- Innovated and produced six high-impact social media visuals with Canva, leading to a significant boost in follower engagement and solidifying brand connection and loyalty within the community
- Pioneered a collaborative initiative with The Steve Fund, boosting brand awareness for Mind4Youth and facilitating access to mental health resources for young individuals
Digital Content Intern
Korea JoongAng Daily Internship
Seoul, South Korea
06.2023 - 08.2023
- Led the project to create and refine five targeted content pieces optimized for SEO in the Korean Pop Music market, driving a substantial increase in website visibility and engagement
- Spearheaded two promotional videos, achieving 70,000 and 25,000 views; both videos became the top-performing content pieces, driving significant engagement and brand awareness
- Coordinated SEO strategies for 200+ artists' online presence, increasing social media engagement and a rise in website conversions
Education
Bachelor of Arts - Broadcasting | Minor in Marketing
Western Kentucky University
Bowling Green, KY05.2024
No Degree - Digital Communications And Media
WKU Study Abroad: Yonsei University
Seoul, South Korea Skills
- Strategic Marketing
- Content Creation/Management
- Social Media Marketing
- Social Media Platforms
- Multimedia Editing
- Relationship Building
Certification
Social Media Advanced Social Media Strategy Training and Certification
Timeline
Social Media and Marketing Intern
Beyond Beauty Project
01.2024 - Current
Marketing Intern
Mind4Youth, Non-Profit Organization
12.2023 - 01.2024
Digital Content Intern
Korea JoongAng Daily Internship
06.2023 - 08.2023
Bachelor of Arts - Broadcasting | Minor in Marketing
Western Kentucky University
No Degree - Digital Communications And Media
WKU Study Abroad: Yonsei University