Makayla Guimaraes
Rocky Hill,Connecticut
Summary
Motivated business student with experience in marketing, web design, and social media management, skilled at creating innovative strategies and delivering high-quality results.
Overview
2
2
years of professional experience
Work History
Social Media Manager
Au Bar 56
New York, NY
11.2024 - Current
- Generated content ideas to engage target audiences and increase followers
- Managed content creation, curation and scheduling for multiple social channels including Facebook and Instagram
- Managed daily posts on Instagram to increase social media engagement
- Researched social media trends and monitored competitor activity, evolving highly relevant social content
- Monitored comments on all social media accounts and responded promptly to customer inquiries
Project Manager
Birch Mountain Earthworks Landscape Design and Materials
South Windsor, CT
05.2024 - 08.2024
- Maintained an organized system of records including documents such as contracts, invoices, change orders
- Communicated with clients to discuss project objectives and requirements
- Responsible for client relationship for ongoing construction projects
- Assisted customers with design and material selection
- Analyzed customer feedback surveys post-project completion in order to improve future initiatives
Education
Bachelor of Arts - Economics
University of Connecticut
Storrs, CT05-2027
Bachelor of Business Administra.on (BA) - Business Management, Fashion Marketing
Pace University
New York, NYHigh School Degree -
Rocky Hill High school
Rocky Hill, CT06.2023
Skills
- Web development and graphic design
- Attention to detail
- Microsoft and Google Suites
- Adobe Creative Suite
- Python programming
- Video editing and production
- Team collaboration
- Customer service and relations
- Public speaking and networking
- Conflict resolution
Projects
BizCafe Business Simulation, 10/23, 12/23, Led a virtual coffee shop team, implementing marketing, pricing, and staffing strategies to achieve first-place performance in profitability and customer satisfaction., Designed a unique logo and executed a cohesive marketing campaign to establish brand identity and attract target customers, driving increased engagement and sales. Non-Profit Organization Website Project, 01/25, 05/25, Designed and developed a responsive website layout to ensure optimal functionality and improve user experience across devices., Implemented user-friendly navigation and organized content to improve accessibility and streamline information flow.
Hobbies and Interests
- Fashion
- Journalism
- Digital Design
- Fitness
- Volleyball
- Culinary
Timeline
Social Media Manager
Au Bar 56
11.2024 - Current
Project Manager
Birch Mountain Earthworks Landscape Design and Materials
05.2024 - 08.2024
Bachelor of Arts - Economics
University of Connecticut
Bachelor of Business Administra.on (BA) - Business Management, Fashion Marketing
Pace University
High School Degree -
Rocky Hill High school