Makayla Henry
Minneapolis,MN
Summary
Passionate detail-oriented marketing professional with over 4 years of experience in project management and creative marketing. UI/UX Designer with experience in designing and implementing user-centered interfaces. Proficient in Figma and JavaScript, with a strong understanding of HTML and CSS. After a brief career pause to go to college, I've since delivered impactful solutions as a freelance consultant at Smooth Strokes, enhancing my skills through continuous learning and certifications. Ready to bring my diverse experience and strategic approach to a collaborative team
Overview
13
13
years of professional experience
1
1
Certification
Work History
Freelance Web Developer
Fiverr
02.2024 - Current
- Developed and maintained responsive web applications using HTML, CSS, and JavaScript, improving user engagement through enhanced UI/UX design.
- Managed multiple projects simultaneously, prioritized tasks, and met deadlines consistently while maintaining high standards of quality and creativity.
- Utilized industry-standard design software and other relevant tools to execute design projects efficiently and effectively.
- Conducted cross-browser testing and debugging to ensure compatibility and functionality across multiple devices.
- Wrote clean, maintainable code and participated in code reviews to ensure quality and adherence to coding standards.
- Developed wireframes, storyboards, user flows, and site maps to effectively communicate interaction and design ideas, enhancing user experience.
- Translated design mockups into polished, functional websites using HTML, CSS, and JavaScript.
- Conducted user research to understand end-user needs, leading to informed design decisions and improved product functionality.
Marketing Project Coordinator
Smooth Strokes
10.2020 - Current
- Managed multiple marketing projects from inception to execution, ensuring timely delivery and adherence to brand standards.
- Maintained the marketing calendar using project management software, ensuring all campaigns and milestones were met on schedule.
- Developed and maintained relationships with third-party vendors for promotional and print projects, troubleshooting challenges as they arose.
- Assisted in the execution of integrated marketing campaigns, supporting the marketing team from initial brainstorming through to execution.
- Conducted market research and compiled data to inform campaign strategies, contributing to a successful product launch.
- Coordinated logistics for events, ensuring all promotional materials were delivered on time and met quality standards.
Assistant Communications Teacher
University of Saint Thomas
01.2018 - 09.2020
- Oversaw students in classroom and common areas to monitor, enforce rules, and support lead teacher.
- Assisted lead teacher in providing individualized attention to students, resulting in improved academic performance.
- Supported use of educational technology in classroom, enhancing learning experience.
- Assisted in implementation of new learning tools, systems and materials.
- Participated in professional development opportunities, staying informed of best practices for teaching strategies and educational technologies.
- Increased educational expertise and knowledge by participating in instructor-oriented workshops.
Guest Services Associate - Seasonal
Marriott
05.2017 - 12.2017
- Greeted and assisted guests upon arrival, ensuring a positive first impression and a smooth check-in process.
- Managed phone inquiries, provided information about services, and resolved guest issues promptly and professionally.
- Maintained accurate records of guest accounts, reservations, and billing information.
- Collaborated with housekeeping and maintenance staff to address guest requests and ensure facilities were well-maintained.
- Handled cash and credit transactions with a focus on accuracy and security.
Cultural Ambassador
Riverland Community College
01.2017 - 05.2017
- Assisted in coordinating events for the Student Life & Leadership department, and completed associated administrative tasks.
- Conducted Cultural Awareness events to include set-up, volunteer involvement, and marketing through the college social media account.
- Answered phone calls, took messages, and redirected calls as necessary.
- Prepared various student interactive activities for orientations.
Customer Communications Associate - Seasonal
Wells Fargo
05.2016 - 08.2016
- Processed a high volume of customer transactions, including deposits, withdrawals, and payments, with a focus on accuracy and efficiency.
- Assisted customers with account inquiries, providing information on products and services to enhance customer satisfaction and retention.
- Maintained compliance with banking policies and procedures, ensuring all transactions were completed in adherence to regulations.
- Identified and resolved discrepancies in cash handling, implementing solutions to minimize errors and improve operational efficiency.
- Built strong relationships with clients, promoting additional banking services and products to meet their financial needs.
Communications/Onboarding Specialist
Hennepin County
06.2013 - 08.2015
- Managed the onboarding process for new hires, providing a seamless experience from offer acceptance to the first day of work.
- Collaborated with HR and departmental leaders to ensure all onboarding materials are up-to-date, comprehensive, and aligned with company policies.
- Conducted regular check-ins with new hires during their initial months, addressing concerns and providing support to facilitate a smooth transition.
- Utilized HR software to track onboarding progress, manage documentation, and ensure compliance with all regulatory requirements.
Graphic Design Intern
Asian Media
06.2012 - 08.2012
- Developed and executed visually appealing designs for digital and print media, including marketing materials, advertisements, and social media graphics.
- Collaborated with clients to understand their vision and deliver design solutions that aligned with their brand identity and objectives.
- Managed multiple projects simultaneously while meeting tight deadlines, resulting in client satisfaction.
- Conducted market research to inform design decisions and stay updated on industry trends.
- Ensured that all publications and messages were delivered on time.
Education
Bachelor of Arts - Communications & Journalism
University of St Thomas
St Paul, MN05.2022
Skills
- Digital Marketing
- Analytical Skills
- Technical Proficiency
- Project Management Tools
- Software
- Communication
- Organization
- Team Collaboration
Accomplishments
Created engaging social media content, increasing followers or engagement by a specific percentage (e.g., 50% in six months).
Increased digital reach by a specific percentage, through effective social media and online communication strategies.
Certification
- HTML5 & CSS Fundamentals Certificate, 10/01/21
- Introduction to Marketing Certificate, 03/01/24
Key Expertise
Proficient in performance marketing strategies across social media platforms, including Instagram, TikTok, and Google., Strong ability to analyze performance data and synthesize findings into actionable insights., Knowledgeable in automation tools, Google Analytics, and ad creative testing tools; proficient in Excel/Google Sheets and PowerPoint/Google Slides., Proficient in [Trello, Asana, AirTable]., Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)., Strong verbal and written communication skills, with the ability to foster professional relationships., Exceptional attention to detail, with proven ability to manage multiple projects simultaneously., Ability to work both autonomously and collaboratively within a team environment.
Timeline
Freelance Web Developer
Fiverr
02.2024 - Current
Marketing Project Coordinator
Smooth Strokes
10.2020 - Current
Assistant Communications Teacher
University of Saint Thomas
01.2018 - 09.2020
Guest Services Associate - Seasonal
Marriott
05.2017 - 12.2017
Cultural Ambassador
Riverland Community College
01.2017 - 05.2017
Customer Communications Associate - Seasonal
Wells Fargo
05.2016 - 08.2016
Communications/Onboarding Specialist
Hennepin County
06.2013 - 08.2015
Graphic Design Intern
Asian Media
06.2012 - 08.2012
Bachelor of Arts - Communications & Journalism
University of St Thomas
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