Makayla Perkins
Raleigh,NC
Summary
Marketing specialist with 3 years of marketing experience and an award-winning background in journalism. Honored by the Columbia Scholastic Press Association and featured as a front-page cover article, I use my copywriting skills to produce high-impact content for clients. I am experienced in managing digital marketing campaigns, including paid advertising, SEO, social media, and email marketing. Proven ability to manage a high-volume client base in high-pressure environments.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Synchrogistics
Raleigh, NC
03.2024 - Current
- Directed marketing initiatives for a $100 million logistics company
- Focused on B2B marketing strategies to secure multi-million dollar partnerships and drive revenue growth.
- Designed, developed, and managed the company's website, enhancing user experience and functionality.
- Led all marketing functions as sole strategist, managing paid ads, SEO, video production, web design, social media, email campaigns, and client presentations.
- Collaborated cross-functionally with sales and leadership to align marketing efforts with business objectives and support pipeline growth.
- Generated reports summarizing results of campaigns based on data collected from analytics tools.
- Created promotional materials such as brochures, flyers, and newsletters for distribution to customers.
- Planned and executed corporate events, including trade shows, job fairs, company outings, and team-building initiatives.
Content Creator
Red Shark Digital
Raleigh, NC
09.2022 - 01.2024
- Enhanced website and social media traffic using effective SEO strategies.
- Conducted competitor research and reported industry trends to keep content competitive.
- Adapted to unique client needs, including tone, audience, and writing preferences.
- Managed advertising campaigns across Facebook Ads, Google Ads, GA4, AdRoll, Simpli.fi, and StackAdapt, generating performance reports via AgencyAnalytics.
- Curated content for Red Shark Digital's social media platforms and produced SEO-focused content (blogs, social posts, Google Business profiles), boosting organic rankings and engagement.
Digital Marketing Intern
Go Fish Digital
Raleigh, NC
05.2022 - 09.2022
- Pitched creative campaigns to boost engagement and brand visibility.
- Authored SEO-optimized blogs, analyzed data, and developed outreach lists for campaigns.
- Designed surveys, tracked media trends, and used tools like Google Trends, Cision, and Ahrefs.
- Presented campaigns using Excel, PowerPoint, and Word while fostering strong client relationships.
Education
Bachelor of Science - Communications, Journalism
East Carolina University
Greenville, NC05-2023
Skills
- Digital Marketing
- Content Creation & Strategy
- Paid Ads & Search Campaigns
- SEO and Analytics
- Copywriting
- Web Design
- Verbal & Interpersonal Communication
- Visual & Graphic Design
- Proficient in Microsoft, Google, and Adobe software
- Proficient in Salesforce
Accomplishments
- First Place National Award for Non-Fiction Interview Publication from Columbia Scholastic Press Association.
- Front cover publication of the Spring 2022 Countenance Magazine, article on page 14.
Certification
- Professional Sales Certificate from East Carolina University, School of Business.
- Digital Marketing Certificate; Content Marketing Certificate; and Digital Advertising Certificate.
Affiliations
- Alpha Omicron Pi
Timeline
Marketing Specialist
Synchrogistics
03.2024 - Current
Content Creator
Red Shark Digital
09.2022 - 01.2024
Digital Marketing Intern
Go Fish Digital
05.2022 - 09.2022
Bachelor of Science - Communications, Journalism
East Carolina University
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