Makayla Perkins
Phoenix,AZ
Summary
Experienced social media professional adept at content creation and managing various content strategies. Skilled in overseeing projects, leading strategy development, and contributing to creative campaign ideation. Passionate about leveraging analytics to drive impactful results and cultivating client relationships in dynamic environments.
Overview
6
6
years of professional experience
Work History
Social Media Director
PHNX Sports
09.2021 - Current
- Spearhead the creation, development, execution, and management of dynamic social media content across diverse platforms, including X (Twitter), Facebook, Instagram, and TikTok
- Innovate and implement digital strategies to deliver distinctive content that captures the attention of a broad audience, fostering engagement that lead to a 53% increase in impressions and 41% increase in engagement YOY
- Implement a robust social media analytics framework to meticulously track performance metrics, ensuring KPIs are met
- Evaluate data insights to refine strategies and optimize content for sustained growth in engagements, impressions, and follower base across all social channels
- Managed a team of social media interns, fostering a collaborative environment focused on achieving objectives
- Acted as a primary point of contact for advertising partners, maintaining strong relationships and delivering tailored social media solutions that aligned with partner goals
- Successfully orchestrated live coverage for major sporting events, ensuring seamless execution and maximizing audience interaction
- Conducted regular partner meetings to review performance metrics, anticipate challenges, and strategize solutions to achieve campaign objectives
Social Media Manager
DNVR Sports
07.2020 - 09.2021
- Create, develop, execute, manage and analyze all social media content posted across multiple Twitter, Facebook, Instagram and TikTok accounts that align with brand mission and message
- Create graphics, GIFs, memes and videos that are current and trending to post on social channels
- Devise digital strategies to help execute unique content that captivates attention from a wide audience
- Track all social media analytics to ensure KPI's are met, and content is helping grow social channels in engagements, impressions and following.
Social Media Specialist
Fox Sports Arizona
04.2019 - 04.2020
- Created compelling and engaging posts on all of FSAZ social media accounts that included graphics, photographs and video elements for X (Twitter), Instagram, and Facebook
- Contributed to social strategy and devised a strong social media plan that appealed to a wide audience
- Worked with the sales team to incorporate social media posts concerning partnerships and sponsors.
Digital Media Assistant
Arizona Diamondbacks
02.2018 - 03.2020
- Produced, edited, and shot video content for all D-backs social media platforms
- Incorporated baseball knowledge with pop culture to enhance D-backs social presence and voice.
Education
Bachelor of Arts - Sports Journalism
Walter Cronkite School of Journalism And Mass Communication
Tempe, AZ05.2019
Certificate - Marketing and Sales Essentials
W.P. Carey School of Business
Tempe, AZ05.2019
Skills
- Social Media Strategy
- Content Strategy and Creation
- Analytics and Reporting
- Community Management
- Social Media Advertising
- Partner and Client Services
- Team Management
- Brand Management
- Campaign Management
- Sprout Social
- Adobe Photoshop
- Adobe Premiere
Timeline
Social Media Director
PHNX Sports
09.2021 - Current
Social Media Manager
DNVR Sports
07.2020 - 09.2021
Social Media Specialist
Fox Sports Arizona
04.2019 - 04.2020
Digital Media Assistant
Arizona Diamondbacks
02.2018 - 03.2020
Bachelor of Arts - Sports Journalism
Walter Cronkite School of Journalism And Mass Communication
Certificate - Marketing and Sales Essentials
W.P. Carey School of Business
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