Makaylah Yarn
Syracuse,NY
Summary
Dynamic marketing professional with a proven track record at Pyramid Management Group, excelling in digital marketing and content creation. Successfully increased audience engagement by 10% through innovative social media strategies and event coordination. Adept at building relationships and enhancing customer engagement, leveraging strong communication skills to drive impactful marketing initiatives.
Overview
4
4
years of professional experience
2
2
Certifications
Work History
Marketing Administrator
Pyramid Management Group
Syracuse, NY
07.2025 - Current
- Supported the Marketing Director by coordinating promotions, events, and sales programs that enhanced overall mall traffic and engagement
- Created and scheduled ongoing social media content that strengthened brand presence and improved audience engagement metrics
- Wrote and distributed the merchant newsletter to deliver timely updates, promotional opportunities, and key operational information
- Facilitated collaboration with community groups by coordinating participation in mall events and outreach activities
Marketing Intern
Pyramid Management Group
Syracuse, NY
06.2024 - 08.2024
- Coordinated and produced social media content across all platforms, generating a TikTok video that achieved 3.6M views
- Developed and executed integrated marketing campaigns for specialty tenants, increasing tenant visibility across key consumer segments
- Built and maintained strong relationships with mall merchants to ensure alignment on marketing initiatives and event participation
- Managed event setup logistics and on-site coordination to ensure smooth execution of mall-wide programs
Public Relations Member
Bison Holiday GiveBack
Washington, District of Columbia
09.2023 - 12.2023
- Spearheaded impactful campus-wide service project to bring joy to children in D.C.
- Cultivated positive relationships through strategic messaging and engaging initiatives.
- Developed social media content to enhance audience interaction and awareness.
Administrative Assistant
Two Chicks In The Mix
07.2022 - 03.2023
- Communicated detailed instructions to professional services personnel to ensure accurate execution of client deliverables.
- Managed company social media platforms and developed creative content that increased audience engagement by 10%
- Designed and implemented social media branding elements that strengthened digital presence and aligned with corporate messaging
- Organized consultation logistics and follow-up processes to enhance client experience and operational efficiency
Participant
Hello Fresh
New York, New York
10.2023 - 2023
- Established strong relationships with key marketing sector figures to expand professional network.
- Selected for HelloFresh’s inaugural marketing convention cohort, leading to development of comprehensive social media and brand campaign.
- Engaged in collaborative opportunities to enhance marketing strategies and networking efforts.
Social Media Intern
Three's Company Noir
01.2022 - 09.2022
- Created fun engaging content to catch attention of potential customers
- Conducted daily updates to media platforms to boost online presence
- Researched current trends to inform content strategy and enhance audience reach.
Education
B.A. - Marketing
Howard University
Washington, D.C05.2025
Skills
- Digital Marketing
- Microsoft Offices
- Public Speaking
- Conflict Resolution
- Creative Thinking
- Attentive
- Social media management
- Content creation
- Event coordination
- Communication skills
- Customer engagement
- Influencer partnerships
- Marketing strategy
Community Service
- Howard University Alternative Spring Break, 3/24, Volunteer, New Orleans, Promoted holistic wellness among youth through community outreach and innovative activities, Collaborated with a diverse team of passionate volunteers to implement innovative strategies
- Food2Feed, 11/23, Volunteer, Annual, Washington, D.C., 96.3 WHUR Studio's annual food drive to feed families in need of help within the D.C. region, Assisted in raising funds and donations for the Capital Area Food Bank and Shabach Ministries
- Greater New Testament Church's Winter Sports, 11/23, Volunteer, Server, Syracuse, New York, Dedicated to youth student athletes within the local community about the importance of education, Accommodated, prepped and provided services to all the attendees, efficiently in a timely manner
Certification
HubSpot Social Media Certification
Timeline
Marketing Administrator
Pyramid Management Group
07.2025 - Current
Marketing Intern
Pyramid Management Group
06.2024 - 08.2024
Participant
Hello Fresh
10.2023 - 2023
Public Relations Member
Bison Holiday GiveBack
09.2023 - 12.2023
Administrative Assistant
Two Chicks In The Mix
07.2022 - 03.2023
Social Media Intern
Three's Company Noir
01.2022 - 09.2022
B.A. - Marketing
Howard University