MAKDA ASFAHA
Digital Marketing Professional
Alexandria,VA
Summary
Skilled Digital Marketing Professional with 5+ years of experience in overall marketing, specializing in SEO, social media, Google Analytics, CRM, and email marketing. Expertise in developing and executing data-driven strategies to increase brand visibility, drive traffic, optimize campaign performance, and boost conversions. Proficient in managing social media accounts, running paid ad campaigns, and leveraging CRM tools to nurture leads and improve customer engagement. Strong track record of driving measurable results and maximizing ROI across digital channels.
Overview
5
5
years of professional experience
Work History
Social Media Specialist
MGM National Harbor
Oxon Hill, MD
11.2023 - Current
- Increased social media engagement by 40% and follower base by 25% using creative content, influencer partnerships, and targeted campaigns.
- Boosted website traffic and in-person visits through the promotion of seasonal events.
- Optimized ad spend, resulting in a 20% increase in ROI for paid social media.
- Developed, revised, and supervised content for multiple social media channels such as Facebook, Twitter, Instagram, LinkedIn, YouTube.
Marketing Consultant
Freelance
01.2020 - Current
- Developed tailored marketing strategies, driving brand growth and customer acquisition with tools like Google Analytics and SEMrush
- Increased social media engagement by 50% using Facebook and Instagram Ads and strategic content scheduling
- Achieved a 20% boost in email open rates and a 15% increase in click-through rates through segmented Mailchimp campaigns
Marketing Assistant
iWork Technologies
Remote
01.2022 - 01.2023
- Boosted organic traffic by 30% with SEO-driven content strategies and SEMrush
- Improved website engagement by 25% through WordPress content management and optimization
- Used Google Analytics to enhance social media performance and audience targeting
Education
Digital Marketing Bootcamp -
Georgia Tech
12.2022
Skills
- Google Analytics
- SEMrush
- Mailchimp
- HubSpot
- Facebook Ads
- Instagram Ads
- WordPress
- Google Ads
- Trello
Technicalskillsandtools
Google Analytics, SEMrush, Mailchimp, HubSpot, Facebook Ads, Instagram Ads, WordPress, Google Ads, Trello
Timeline
Social Media Specialist
MGM National Harbor
11.2023 - Current
Marketing Assistant
iWork Technologies
01.2022 - 01.2023
Marketing Consultant
Freelance
01.2020 - Current
Digital Marketing Bootcamp -
Georgia Tech
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