Summary
Overview
Work History
Education
Skills
Volunteer Experience
Timeline
AssistantManager
MAKEDA SHEFFIELD

MAKEDA SHEFFIELD

Silver Spring,Maryland

Summary

Dynamic News Producer with five years of dedicated news broadcasting experience. Skilled at video editing and solid news judgment with exceptional knowledge of interviewing techniques. Background in fact-checking and investigating breaking news. Proficient at Adobe Premiere, and editing with strict deadlines and accuracy.

Overview

7
7
years of professional experience

Work History

Line Producer

T&R Productions
Washington, DC
10.2019 - Current
  • Working with News Director, Assignment Editor and on-air talent in preparation for all news programs, live special events, remotes, elections, etc
  • Responsible for 4 live broadcast news shows and coordinated post-production video editing, motion graphics design, compositing and quality assurance reviewing.
  • Wrote pieces and news stories for online and on-air publication, coordinating images and layout to deliver proper presentation.
  • Coordinated to create program content, while monitoring stories, new ideas and segments from origination to publication.
  • Improved audience engagement across youtube with proactive strategies across different forms of media.

Associate Producer

SiriusXM Satellite Radio
Washington, DC
10.2018 - 04.2021
  • Analyzing and organizing player stats and background data by obtaining relevant facts or details, checking reference materials, news files to report accurate information on station channels PGA TOUR, ESPN, EPNU, B10 and B12.
  • Managed PGA Tour on-site broadcasts by setting up and running board equipment in diverse conditions while executing live, breaking and syndicated broadcasts with no errors
  • Kept station compliant with compliance requirements by curating content and preventing inappropriate airings

Social Media Brand Manager

F.I.T.S On ME
Rockville, MD
04.2019 - 06.2020
  • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications, including but not limited to social media marketing
  • Planned, implemented and tracked sales and marketing strategies to promote brand products
  • Developed marketing content such as blogs, promotional materials and advertisements for social media which drove brand awareness 8%

Brand Ambassador

New Balance
Washington, DC
01.2018 - 04.2018
  • Collaborated with customer service team members to increase brand awareness through event marketing, demonstrations, sales and brand promotion
  • Worked within budget parameters to implement marketing strategies and increase Core and Key Style revenue by 12% over 4 months
  • Engaged, educated and befriended customers to deliver amazing shopping experience
  • Took professional quality photographs to use on social media channels for promotional benefits

Promotions Intern

Cumulus Media
Washington, DC
01.2018 - 05.2018
  • Handled listener relations by maintaining prize winner database, selecting contest winners, organizing and filling prize winner information
  • Made promotional appearances on behalf of station and to increase sales for advertisers
  • Maintained network website and social media accounts to drive traditional listenership 2%
  • Designed dynamic posters and digital media for sales and advertising

Education

Bachelor of Science - Communications, Broadcast Journalism

BOWIE STATE UNIVERSITY
BOWIE, MARYLAND
2018

Skills

  • Collaborative News Production & Content Development
  • Social Media Marketing
  • Excellent communication abilities
  • Pre- and post-production proficiency
  • Delegating assignments
  • News Stories and Script Writing
  • Final Cut Pro, Adobe Premiere and Dalet Editing proficiency
  • Strong Graphic Design and Visual Sense
  • Creative Thinking with Attention to Detail
  • Organization and Time Management
  • Breaking news expertise: Morning Show and Evening Newscast
  • Story pitching and story stacking
  • Control Room Expertises
  • Headline writing and Lower Third Development

Volunteer Experience

This expedition offered non-traditional experiences for American students in Ghana. Participated in lectures at the University of Ghana, Legon. Engaged with the local community members by spending time in rural schools, donating supplies, uniforms and talking about the importance of nutrition and HIV/AIDS prevention.

Timeline

Line Producer

T&R Productions
10.2019 - Current

Social Media Brand Manager

F.I.T.S On ME
04.2019 - 06.2020

Associate Producer

SiriusXM Satellite Radio
10.2018 - 04.2021

Brand Ambassador

New Balance
01.2018 - 04.2018

Promotions Intern

Cumulus Media
01.2018 - 05.2018

Bachelor of Science - Communications, Broadcast Journalism

BOWIE STATE UNIVERSITY

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