Makelesi Muloilagi
Suva,Fiji
Summary
R Innovative Marketing leader with [Number]+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Acting Marketing Manager
Pacific Tourism Organisation
Suva, Fiji
10.2019 - 07.2020
- Coordinated Pacific tourism roadshows and travel trade events in Asia, Europe, US, Australia and New Zealand and work with member countries National Tourism Offices to facilitate their participation which increase number of visitors coming to Pacific region
- Coordinate Tourism Marketing Promotion funded project with Pacific Korea representative for tourism businesses affected by the global pandemic
- Coordinated Pacific/MFAT Digital Economy Tourism Initiative funded project for member countries
- Coordinate media communications, press release, online social media platforms for tourism activities and promotion
Tourism Marketing Officer
Pacific Tourism Organisation
Suva, Fiji
01.2015 - 10.2019
- Liaise and work with member countries of South Pacific in terms of training development
- Coordinate tourism overseas trade and roadshow which leads to new business partnership opportunities
- Promote South Pacific Specialist online training program that attracted and increased number of travel agents and wholesalers enrolled number to 100% globally
- Research and write up productions of Pacific destination marketing promotion publications and collaterals
Senior Investment Promotion Officer
Investment Fiji
Suva, Fiji
12.2011 - 01.2015
- Plan and coordinate investment outgoing trade mission for government to selected countries
- Coordinate and facilitate seminars, workshop and awareness program for exporters, investors and SMEs business owner
- Conduct research on markets in target countries as part of preparatory work for trade missions
- Assist and coordinate trade exhibitions and trade promotion show locally and internationally which increase number of participants attending the event
Investment Promotion Officer
Investment Fiji
Suva, Fiji
05.2010 - 12.2011
- Facilitate export and investment enquiries from local exporters and foreign investors
- Assist investors on incoming mission to Fiji by arranging appointments and meetings with local stakeholders- this increased number of business partnership opportunities with local investors
- Facilitate preparatory work of Annual Event of the Exporter of the Year Awards
- Conduct research on markets of target countries as part of the outgoing mission overseas
Credit Officer
Carpenters Finance Fiji Ltd
Suva, Fiji
07.1999 - 01.2004
- Interview and analyzed customer application for retail cards and hire purchase accounts
- Reviewed and verified income, credit reports and employment histories for each borrower.
- Obtained and interpreted financial statements to assist in credit limit reviews.
- Recommended approval or disapproval of credit loans
Education
Master of Arts - Business Management
University of The South Pacific
Fiji09.2010
Associate of Arts - Business Commerce
University of The South Pacific
Fiji07.2009
Bachelor of Arts - Business Management
University of The South Pacific
Fiji09.2008
Skills
- Teamwork
- Detailed Oriented
- Communication
- Self Motivated
- Marketing
- Productivity and Time Management
- Customer service
- Strong Work Ethic
- Competent
Certification
- Developing Training to Meet the Needs of the Labor Market - August 18 2021
- Advocacy and Trade Policy Reform- August 6th 2021
- Client Management for Trade Investment Trade Institution-July 27th 2021
- Financing Trade in Services- July 19 2021
- Introduction to the WTO Trade Facilitation Agreement July 5th2021
- Export Sales and Negotiation June 16 2021
- Engaging with the Diaspora for Trade June 16 2021
- Organizing and Implementing Inward and Outward Investment Promotion Missions June 16 2022
- Creating Quality E- Commerce Content 26 June 2022
Certificate of Achievements
Certificate of Achievements- awarded from The International Trade Centre & SME Trade Academy: Geneva, Switzerland
Affiliations
- University of the South Pacific Alumni
- Fiji Girl Guide Association
- Fiji Women's Graduate Association
Additional Information
Facilitated and Coordinated International Tourism & Travel Trade Exhibitions and Roadshows for the Pacific Tourism Member Countries
- ITB Travel Trade Berlin Germany ,2015-2019
- World Trade Market( WTM) London, UK 2015- 2017
- China International Travel Mart Show( CITM) Shanghai & Kunming China, 2016-2019
- South Pacific Tourism Exchange (SPTE) Australia and New Zealand 2015- 2019
- South Pacific Tourism Roadshows- Europe, UK and Asia 2015-2020
Additional Information
Committee Member & Representative
- Fiji - Papua New Guinea Business Council 2014
- Fiji- USA Business Council 2013-2014
- Shanghai Trade Exhibition Task Force Committee 2010
- Fiji Intellectual Property Committee 2011
- Trade Pasifika Steering Committee 2012- 2014
- Prime Minister Exporter of the Year Award Committee 2010-2015
Timeline
Acting Marketing Manager
Pacific Tourism Organisation
10.2019 - 07.2020
Tourism Marketing Officer
Pacific Tourism Organisation
01.2015 - 10.2019
Senior Investment Promotion Officer
Investment Fiji
12.2011 - 01.2015
Investment Promotion Officer
Investment Fiji
05.2010 - 12.2011
Credit Officer
Carpenters Finance Fiji Ltd
07.1999 - 01.2004
Master of Arts - Business Management
University of The South Pacific
Associate of Arts - Business Commerce
University of The South Pacific
Bachelor of Arts - Business Management
University of The South Pacific
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