Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Makena Kramli

New York,NY

Summary

Growth Consultant with 5 years transforming GTM strategies and driving scalable revenue across diverse organizations. I design targeted outreach, optimize sales processes, and refine value props to unlock market opportunities and accelerate pipeline. Skilled at aligning sales, marketing, and CS for unified execution, leading teams to improve efficiency and conversion. Committed to building client partnerships that increase retention, market share, and sustainable growth.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Growth Strategy Consultant

Bossey Research Partners
06.2024 - Current
  • Design and execute go-to-market strategies for organizations across industries, driving lead generation and sustainable pipeline growth.
  • Develop tailored outreach sequences, CRM structures, and reporting frameworks to enhance sales team efficiency and accountability.
  • Serve as a fractional sales leader, overseeing outreach, reporting, and pipeline management to deliver consistent revenue outcomes.
  • Advise clients on refining value propositions and market positioning to accelerate conversion with high-value target accounts.

Sales Development Consultant

Paessler - Network Monitoring
09.2023 - 05.2024
  • Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
  • Designed and executed sales development strategies, driving a 20% revenue increase within six months.
  • Built and nurtured relationships with key decision-makers across industries, enhancing customer retention and referral pipelines.
  • Conducted market and prospect research to identify new opportunities, providing actionable insights to align product positioning with market needs.

Marketing Project Manager

TIFIN - Magnifi
09.2023 - 02.2024
  • Analyzed marketing initiatives using key metrics and KPIs to drive data-informed decisions that supported sales goals.
  • Led cross-functional teams, partnering with designers, copywriters, and multimedia specialists to maximize campaign impact.
  • Delivered clear, actionable ROI and performance reports to senior leadership to guide strategy and resource allocation.
  • Aligned project goals with business objectives through proactive stakeholder engagement and cross-department collaboration.

Sales and Service Manager

TIFIN - Magnifi
05.2022 - 09.2023
  • Managed a high volume of outbound calls (75+ per day) to engage new and existing customers, ensuring consistent service quality.
  • Consistently exceeded monthly sales targets of $50,000 by an average of 15%, driving revenue growth while maintaining customer satisfaction.
  • Developed and executed targeted prospecting campaigns to acquire new customers and upsell existing subscribers.
  • Oversaw CRM management to ensure accurate client records, pipeline tracking, and billing, supporting seamless sales and service operations.
  • Supervised and coached sales representatives, providing training and guidance to improve performance and achieve team sales goals.

Sales Analyst

BitGo
08.2020 - 04.2022
  • Fostered alignment between Sales and Marketing teams to maximize lead conversion and revenue outcomes.
  • Executed multi-channel lead generation strategies, including SEO, PPC, webinars, and events, to attract and engage potential customers.
  • Managed and maintained accurate data for 100+ client profiles across multiple platforms to support effective outreach and follow-up.
  • Coordinated all logistics for client meetings, including scheduling, materials preparation, and timely follow-ups to drive engagement.

Education

Bachelor of Arts - Communication Studies and Public Relations

The University of Alabama
Tuscaloosa, AL

Skills

  • Microsoft Office
  • Google Workspace
  • HubSpot
  • Salesforce
  • ZoomInfo
  • Salesloft
  • Mondaycom
  • Apollo
  • SeamlessAI
  • Outreachio
  • Notion
  • Atlassian

Certification

  • Hubspot Sales Software
  • MEDDICC
  • Salesforce Sales Cloud
  • Linkedin Sales Navigator
  • Google Analytics

Timeline

Growth Strategy Consultant

Bossey Research Partners
06.2024 - Current

Sales Development Consultant

Paessler - Network Monitoring
09.2023 - 05.2024

Marketing Project Manager

TIFIN - Magnifi
09.2023 - 02.2024

Sales and Service Manager

TIFIN - Magnifi
05.2022 - 09.2023

Sales Analyst

BitGo
08.2020 - 04.2022

Bachelor of Arts - Communication Studies and Public Relations

The University of Alabama

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Makena Kramli