Makenna Katz
Jersey City,NJ
Summary
Social media specialist with 6+ years of experience, exceling in transforming high-level marketing objectives into practical and successful social media strategies. Delivering results that exceeds expectations by leveraging expertise in analytics, innovation and content creation.
Overview
8
8
years of professional experience
Work History
Social Media Editor
Yahoo
03.2022 - Current
- Create social media plans that match Yahoo Entertainment and Yahoo Life's voice and goals, leading to over 1,100% rise in Instagram interactions, 479%+ growth in followers, and 292%+ increase in content output
- Formulate live social media coverage plans during breaking news events, including live streaming, live tweeting and other real-time content
- Coordinate with the audience development team, reporters and editors to ensure consistent messaging across Instagram, Facebook and Twitter
- Maintain a strong understanding of the competitive landscape and identify opportunities for differentiation and originality
- Establish unique call-to-action campaigns and package content to drive traffic and new audiences to O&O sites
Social Media Editor
Trusted Media Brands
11.2020 - 03.2022
- Produced, scheduled and published engaging social media content across Taste of Home's social channels, including Instagram, Facebook, Pinterest and TikTok
- Conducted thorough analysis to determine the most effective content mix for driving traffic and engagement, while shaping the overall social media strategy
- Maintained promotions and influencer takeovers, leveraging relationships with key partners to enhance brand awareness and engagement
- Collaborated closely with editorial, PR, marketing and digital products teams to develop and support social campaigns, ensuring alignment with broader organizational goals
- Identified emerging trends and opportunities
Social Community Editor, Contractor
Discovery
11.2020 - 08.2021
- Maintained comments through the Live Q&A section of the Food Network Kitchen app, fostering a positive and engaging community
- Collaborated closely with social editors, culinary editors, and video editors to ensure copy was accurate and consistent with Food Network's style guidelines
- Facilitated communication with producers and culinary moderators to ensure that questions were directed to the most appropriate person during live shows, improving overall efficiency and effectiveness.
- Shared community feedback with the broader team, proactively identifying potential issues and strategizing for long-term management and improvement
Social Media Associate
Mood Fabrics
01.2020 - 11.2020
- Developed a comprehensive global social media strategy, reaching over 350,000 followers across Instagram, Facebook, Twitter and YouTube
- Produced engaging and high-quality social media content, resulting in a 28%+ increase in followers and 85%+ impressions on Instagram
- Managed the social media calendar, consistently engaging with customers, influencers, and followers to drive engagement and brand loyalty
- Ensured all marketing materials were on-brand, of high quality, and met legal standards
- Conducted thorough market analysis using Sprout, Later, and Dash Hudson to identify target markets and key segments
- Utilized photography skills to capture images for fashion shoots used in e-commerce
Photographer & Social Media Manager, Freelance
Self Employed
09.2015 - 01.2020
- Managed social media accounts for multiple clients across various industries, including developing content, scheduling posts and analyzing metrics
- Created visually stunning photographs and videos for client projects, ranging from portraits and events to product shots and lifestyle content
- Utilized Adobe Creative Suite, including Photoshop and Premiere Pro, to edit and enhance photos and video
- Collaborated with clients to understand their brand voice and goals, and developed social media strategies that aligned with their marketing objectives
Education
Bachelor of Arts - Fine Arts
Montclair State University
Montclair, NJ05.2019
Skills
- Social media management
- Marketing strategy
- Audience development
- Campaign management
- Content creation
- Influencer collaboration
- Project management
- Analytics
- Photo and video editing
Internships
American Media, 2019
Bauer Media Group, 2018
Trusted Media Brands, 2017
Sachin+Babi, 2017
Visual Country, 2016
Timeline
Social Media Editor
Yahoo
03.2022 - Current
Social Media Editor
Trusted Media Brands
11.2020 - 03.2022
Social Community Editor, Contractor
Discovery
11.2020 - 08.2021
Social Media Associate
Mood Fabrics
01.2020 - 11.2020
Photographer & Social Media Manager, Freelance
Self Employed
09.2015 - 01.2020
Bachelor of Arts - Fine Arts
Montclair State University
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