Makensey Barr
Retail Media Strategist
Chicago,IL
Summary
Results-driven program and media strategy leader with proven expertise in digital advertising, program management, and cross-functional collaboration. Adept at solving critical challenges in fast-paced environments and driving operational improvements. Experienced in leveraging data insights to inform strategy and delivering exceptional campaign execution. Passionate about innovation and customer-focused solutions in advertising and eCommerce.
Overview
6
6
years of professional experience
Work History
Senior, Media Strategy Lead
Kroger Precision Marketing, 84.51º
07.2021 - Current
- Designed and executed long-term strategies for Kroger Precision Marketing's retail media products, delivering innovative solutions aligned with business goals.
- Developed best-in-class go-to-market strategies, operational standards, and measurement frameworks for mature and emerging products.
- Led cross-functional collaboration with sales, product, engineering, and legal teams to address stakeholder needs and optimize campaign outcomes.
- Conducted data-driven analyses to refine and standardize operational efficiencies and strategy for new product offerings.
Paid Search Marketing Analyst
Procter & Gamble
07.2020 - 07.2021
Categories: Fabric Care & Hair Care
- Managed paid search campaigns across multiple ad platforms for top P&G categories, handling over 150 campaigns.
- Monitored campaign KPIs and implemented real-time optimizations to achieve performance targets.
- Served as subject matter expert for internal and external stakeholders, ensuring seamless campaign execution.
- Utilized retailer tools and dashboards to analyze performance and provide actionable insights.
Media Campaign Management Co-Op
Kroger Precision Marketing, 84.51º
08.2018 - 05.2020
- Enhanced customer satisfaction by addressing needs and resolving issues with forward-thinking strategies.
- Monitored trends in digital marketing to ensure alignment with emerging best practices.
- Delivered actionable recommendations to improve campaign performance and client outcomes.
Education
Bachelor of Arts - Psychology
University of Cincinnati
Cincinnati, OH 08.2016 - 05.2020
Skills
- Program Management and Process Optimization
- Digital Advertising and Paid Search Expertise
- Data Analysis, Insights, and Storytelling
- Cross-Functional Collaboration and Stakeholder Engagement
- Communication, Presentation, and Problem-Solving
- Creative and Operational Troubleshooting
Certification
MiniMBA - Miami University
Accomplishments
- Successfully streamlined media operations, improving campaign efficiency by 20%.
- Spearheaded the development of scalable operational processes for a portfolio of over 10 advertising products.
- Earned recognition for excellence in cross-functional leadership and stakeholder management.
Quote
If the challenge we face doesn't scare us, then it's probably not that important.
Simon Sinek
Tailored Fit for Amazon Ads
- Demonstrated expertise in digital advertising campaign delivery and execution, aligning with Amazon’s emphasis on flawless campaign operations.
- Proven ability to design scalable processes and lead cross-functional teams, meeting the demands of the Sr. Program Manager role.
- Advanced knowledge of advertising technologies and deep experience in analyzing data to inform business decisions, ensuring exceptional customer and advertiser experiences.
Timeline
Senior, Media Strategy Lead
Kroger Precision Marketing, 84.51º
07.2021 - Current
Paid Search Marketing Analyst
Procter & Gamble
07.2020 - 07.2021
Media Campaign Management Co-Op
Kroger Precision Marketing, 84.51º
08.2018 - 05.2020
Bachelor of Arts - Psychology
University of Cincinnati
08.2016 - 05.2020
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