Makinzie Thompson

Strategic Commercial Marketing

• Set campaign KPIs and objectives based on year-over-year sales data and regional performance trends.
• Coordinated cross-functional meetings with stakeholders in Sales, Brand, and Strategy to ensure alignment and flawless execution.
• Owned execution of 450+ omnichannel marketing programs tailored to foodservice and retail partners, supporting a customer base of 30 to 70,000+.
• Led end-to-end project oversight, including timelines, deliverables, and communication workflows.
• Partnered with internal teams, including Brand, Sales, eCommerce, and Supply Chain, to ensure strategic alignment and smooth execution of national marketing initiatives.

Analytics and Reporting

• Regularly utilized tools like Excel, Oracle OBIEE, and ERT to create dashboards and reporting packages, tracking:
• Sales volume, program lift, opt-in/opt-out status, historical comparisons, and customer-specific ROI.
• These reports guided leadership decisions and provided feedback loops for ongoing campaigns.
• Translated performance data into actionable insights and clear narratives for internal business reviews to drive informed decisions.

B2B Sales Enablement

• Built and maintained a robust portfolio of sales support tools for over 800 PepsiCo field sales representatives.
• Developed live and on-demand presentations, talk tracks, customer-facing decks, product information sheets, and upsell playbooks.
• Designed omnichannel marketing assets and communications (eMarketing, SMS, digital sales banners) to suit varying customer segments, and deliver B2B targets.
• Collaborated closely with national sales leads to implement account-specific promotional strategies, enhancing brand visibility.