Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Makoto Smith

Torrance,CA

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

6
6
years of professional experience

Work History

President

MBS Creative Concepts, LLC
09.2021 - Current

Currently doing same work as MKYH Marketing, but changed company name and company structure to LLC.

President

MKYH Marketing
01.2020 - 09.2021
  • Completed the process of starting my own marketing company focused on digital and social media marketing, as well as event planning and coordination.
  • Boosted event attendance for clients by developing creative marketing strategies and promotional materials.
  • Collaborated with cross-functional teams for effective event planning and successful execution.
  • Generated leads for sales teams by designing engaging exhibits and interactive experiences at events.
  • Increased client satisfaction by consistently delivering well-executed events within budget constraints.
  • Developed creative themes for events and created related activities to engage attendees.
  • Utilized social media to promote events and increase attendance.
  • Increased brand visibility by implementing strategic marketing campaigns and engaging social media content.
  • Collaborated with cross-functional teams to develop integrated marketing plans for product launches and promotions.
  • Analyzed market trends to identify opportunities for growth and expansion in new markets.
  • Conducted consumer research to better understand target audience preferences and inform marketing strategy adjustments.
  • Managed trade show presence, coordinating booth design, logistics, and promotional activities for increased brand exposure.
  • Coordinated influencer partnerships to increase brand awareness among target audience segments.
  • Conducted market research and analysis to identify consumer trends and preferences.
  • Created and managed social media campaigns to increase brand engagement.
  • Wrote and distributed press releases to increase brand visibility.
  • Conducted market research to identify new opportunities and target markets.

Director of Marketing

Toridoll Dining California
06.2018 - 12.2019
  • Spearheaded event promotion efforts, utilizing social media platforms and email campaigns to increase awareness and drive attendance rates up.
  • Collaborated with cross-functional teams for effective event planning and successful execution.
  • Generated leads for sales teams by designing engaging exhibits and interactive experiences at events.
  • Optimized social media channels for promoting events, resulting in wider audience engagement and greater online visibility.
  • Coordinated with vendors to ensure timely delivery of event materials, guaranteeing smooth set-up and tear-down processes.
  • Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
  • Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Conducted market analysis and research to identify trends and opportunities.
  • Created content and promotional materials to drive engagement and conversions.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Wrote and distributed press releases to increase brand visibility.
  • Cultivated strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
  • Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
  • Grew social following by researching trends, identifying influencers, and engaging with potential partners for promotional activities.
  • Monitored user-generated content and encouraged high-quality submissions through contests or promotional incentives, garnering increased audience engagement.
  • Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
  • Increased customer engagement through social media.
  • Created and distributed surveys for data collection and analysis.
  • Researched and evaluated potential new markets and products.
  • Met multiple deadlines using strong task prioritization skills.

Education

Associate of Arts - Social And Behavioral Sciences

Coastline Community College
Fountain Valley, CA
07.2010

Skills

  • Event Marketing
  • Event Planning and Coordination
  • Media Relations
  • Project Planning
  • Marketing Campaign Development
  • Networking
  • Content Creation
  • Digital Marketing
  • Email Marketing
  • Product Development
  • Market Research and Analysis
  • Advertising Campaigns
  • Influencer Partnerships
  • Social Media Campaigns
  • Social Media Marketing
  • Social Media Management

Languages

Japanese
Native or Bilingual

Timeline

President

MBS Creative Concepts, LLC
09.2021 - Current

President

MKYH Marketing
01.2020 - 09.2021

Director of Marketing

Toridoll Dining California
06.2018 - 12.2019

Associate of Arts - Social And Behavioral Sciences

Coastline Community College
Makoto Smith