Malaak Hindi
Katy,TX
Summary
Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior SEO Specialist
TopSpot Internet Marketing
07.2022 - Current
- Recipient of the 2022 Pinnacle Award, Top Team Winner for Q3 of 2022 & Q4 of 2023; Client Retention Award & Building Relationships Award in 2023
- Promoted to Senior SEO Specialist; responsible for managing 22 clients and 219 hours of client obligations billed monthly
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
- Conducted thorough website analyses, identifying areas of improvement in site structure, internal linking, and metadata optimization.
- Created content strategies for digital media.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Enhanced website rankings by implementing strategic SEO campaigns and optimizing on-page content.
- Conducted training sessions for new 10 SEO Specialists on Indexation Training using Google Search Console; Bing Webmaster Tools, and HTML Website Projects
- Successfully sold 3 new web-build proposals with project values ranging from $15K to $35K within 9 months of promotion.
- Advised clients on effective content marketing strategies, including the creation of high-quality, keyword-optimized articles that drive traffic and engagement.
- Stayed current with industry trends and algorithm updates to ensure the effectiveness of ongoing SEO efforts.
Technical SEO Specialist
TopSpot Internet Marketing
08.2020 - 03.2021
- Implemented Google Optimize to create A/B tests and identify conversion optimization opportunities
- Assisted SEO teammates with web-specific inquiries, including Call-To-Action button creation/updates, main navigation header and footer, and web form conversion optimization tactics.
- Implemented new training programs for staff, leading to higher employee retention rates and better overall performance.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
- Developed strong client relationships through consistent communication and attentive service.
SEO Specialist
TopSpot Internet Marketing
08.2020 - 03.2021
- Developed and executed customized SEO strategies for 40+ clients (primarily B2B and industrial), aligning with their business objectives and industry trends
- Billed average of 150+ hours per month
- Conducted keyword research, competitive analysis, and content optimization to drive relevant traffic and generate leads
- Measured and analyzed strategy success using Google Analytics (Universal & GA4), Google Search Console, FTP, Loop Analytics (proprietary lead analysis tool), Advanced Web Ranking, and BrightEdge, among other tools
- Implemented web development strategies in various Website Content Management Systems
- Delivered comprehensive SEO performance reports to 12-15 clients per month, encompassing traffic insights, rankings, conversion quality, and emerging trends via email, phone calls, and in-person meetings
- Fostered collaboration within teams and cross-departments to develop integrated marketing strategies
- Cultivated and nurtured customer relationships, emphasizing trust, credibility, and delivering measurable results by maintaining a client-focused approach
- Maintained healthy indexation status for all assigned clients using Google Search Console
- Utilized industry-leading tools and techniques to conduct and compile comprehensive SEO audits for prospective clients.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Optimized local SEO efforts, claiming business listings across relevant platforms and incorporating geo-targeted keywords within content to drive foot traffic at brick-and-mortar locations.
Fulfillment Coordinator
Stage Stores
01.2020 - 02.2020
- Compiled and analyzed daily, weekly, and monthly reports to track unfulfilled orders, website product inventory, and FedEx audits
- Collaborated with vendors, site merchandisers, and fulfillment coordination management to address discrepancies
- Onboarded 5 new vendors and maintained vendor contacts list
- Merchandising Solutions Specialist and Customer Service Solutions
- Resolved conflicts customers experienced with the company website and orders.
Website Content Specialist
Stage Stores
09.2017 - 01.2020
- Wrote and edited creative copy for over 100 e-commerce products daily, ensuring adherence to company marketing standards
- Developed and optimized SEO-rich content based on customer reviews to enhance organic website searches and drive quality traffic
- Streamlined website design and product marketing using Adobe Scene7, Oracle Fusion Middleware, and WebCenter software
- Collaborated with 25 buyers and vendors to ensure consistency and accuracy across product lines.
- Developed strong relationships with subject matter experts to enhance the credibility of published materials.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Presented clients with unique copy options based on overall marketing objectives.
Education
B.S. Digital Media eCommerce - Digital Media
University of Houston
05.2016
Skills
- SEO Tools: Google Analytics 4, Google Search Console, Screaming Frog, Bing Webmaster Tools, PageSpeed Insights, BrightEdge, Advanced Web Ranking, TopSpot Loop Analytics (Lead Generation Tool), CallRail, JIRA, Mavenlink, Hotjar, ChatGPT
- Web Development: WordPress, MODX, SquareSpace, WIX, Drupal, Weebly, Magento 1 & 2, HubSpot, FTP (File Transfer Protocol Server)
- Software: Adobe Creative Cloud (Photoshop, Illustrator), Affinity: Design, Photo, Oracle Fusion Middleware, Apple OS, Microsoft Office Suite
- Website Speed Optimization
- Conversion Rate Optimization
- Keyword research & analysis
Certification
Google Analytics 4
BrightEdge
Timeline
Senior SEO Specialist
TopSpot Internet Marketing
07.2022 - Current
Technical SEO Specialist
TopSpot Internet Marketing
08.2020 - 03.2021
SEO Specialist
TopSpot Internet Marketing
08.2020 - 03.2021
Fulfillment Coordinator
Stage Stores
01.2020 - 02.2020
Website Content Specialist
Stage Stores
09.2017 - 01.2020
B.S. Digital Media eCommerce - Digital Media
University of Houston
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