Malachi Garcia
Summary
Brand Marketing Leader – Sports, Lifestyle & Culture
Commercially minded Brand Marketing leader with 10+ years of experience driving growth, relevance, and cultural impact for global and emerging brands across sportswear, retail, and lifestyle. Proven ability to translate brand vision into scalable marketplace execution, accelerate consumer demand, and deliver award-winning campaigns that move both brand equity and business results. Trusted partner to executive leadership with deep experience across North America, omnichannel retail, and influencer-led ecosystems.
Overview
13
13
years of professional experience
Work History
Brand Manager, Nike Sportswear
Nike, Inc.
Beaverton
09.2025 - Current
- Own North America brand strategy for Nike Sportswear, translating global vision into commercially effective, locally resonant campaigns.
- Lead seasonal and annual go-to-market plans aligned to revenue, sell-through, and consumer growth objectives.
- Partner cross-functionally with Product, Merchandising, Sales, Sports Marketing, Creative, and Communications to deliver integrated brand execution.
- Direct influencer, athlete, and ambassador strategies to drive cultural relevance and demand generation.
- Manage multimillion-dollar campaign budgets, agency relationships, and team development.
Brand Marketing Specialist, Nike Energy (NBHD)
Nike, Inc.
Beaverton
11.2021 - 09.2025
- Drove marketplace marketing initiatives across key North American cities, contributing to sustained sell-through and brand momentum.
- Built and scaled ambassador and seeding programs to influence cultural adoption and product demand.
- Supported geo-led retail and digital campaigns aligned to global brand priorities.
- Applied consumer insights, performance data, and market feedback to inform storytelling and product focus.
- Embedded sustainability principles into activations, reducing waste and improving operational efficiency.
Brand Manager
Wish ATL
Atlanta
05.2019 - 10.2021
- Led brand and growth marketing strategies across streetwear, music, and sport.
- Increased average e-commerce revenue by 65% through performance marketing, SEO, and content optimization.
- Grew owned social audience from 100K to 129K+, improving engagement and conversion.
- Managed influencer partnerships, editorial direction, and email/SMS marketing programs.
- Oversaw $50K+ in brand and community investment initiatives with partners including Nike, Jordan, Adidas, and Sprite.
Marketing Manager
A3C Conference & Festival
Atlanta
06.2013 - 11.2016
- Owned end-to-end marketing strategy for a 40K-attendee cultural festival.
- Delivered 50% year-over-year ticket sales growth through targeted acquisition and partnership marketing.
- Led sponsorship marketing, content strategy, merchandise, and live-event promotion.
- Managed and scaled a cross-functional marketing team of 10+.
Education
Some College (No Degree) - Biology & Environmental Science
Hampton University
HamptonSkills
- Brand & Go-To-Market Strategy
- Data Analysis
- Revenue & Demand Growth
- Integrated Campaign Leadership
- Influencer & Athlete Marketing
- Marketplace & Retail Activation
- Consumer Insights & Analytics
- Cross-Functional & Agency Leadership
- Community-Centered Brand Building
- Budget Management
- Cross-functional Collaboration
- Digital Marketing
Awards
- Adweek – Best Consumer Activation, 2025, Nike x Lil Yachty “Scavenger Hunt”
- Nice Kicks – Sneaker of the Year: Best Theme, 2025, Nike x Wale DMV Foamposite Launch Journey
Websites
Select Portfolio Projects
- Lead brand activations for key cultural moments including: NBA/WNBA & MLB All-Star Weekend, Super Bowl, ComplexCon, TOMA Soccer, NYFW & Art Basel
- Soul of Basketball: Fresh AF1 Tour
- Nike NBHD Collective: North American Ambassador Program
- 404 Day: ATL Themed Footwear Launches (2023, 2024 & 2026)
- YardRunners: HBCU Collection Launch (2022-2025)
Timeline
Brand Manager, Nike Sportswear
Nike, Inc.
09.2025 - Current
Brand Marketing Specialist, Nike Energy (NBHD)
Nike, Inc.
11.2021 - 09.2025
Brand Manager
Wish ATL
05.2019 - 10.2021
Marketing Manager
A3C Conference & Festival
06.2013 - 11.2016
Some College (No Degree) - Biology & Environmental Science
Hampton University