Malaika Ravindran
Arlington,VA
Summary
High-performing marketing and social media manager with interest and experience in brand growth and development, content creation, writing, and live-interviewing.
Overview
4
4
years of professional experience
Work History
Social Media Manager
Neythri, Inc.
01.2024 - Current
- Revamp social media strategy through consolidated workstreams for various media channels
- Plan creative content to promote on Instagram, Twitter, Pinterest and TikTok.
- Over 3 months, increased customer engagement and social media followers by 3.5k and 3.8%, respectively.
Writer, Host, and Social Media Manager
Urban Asian
05.2021 - Current
- Interview 5-10 notable South Asians per month, leveraging broadcast journalism skills.
- Publish 15-20 articles every month, maximizing SEO engagement
- Launched and doubled Tik Tok following, increasing profile views by 47.2%; grew Instagram engagement by 265% to reach 3.1 million users; increased Twitter following by 4000 users.
Internal Brand Manager
Kahani Digital Marketing
02.2024 - 06.2024
- Created and developed internal newsletter and regularly wrote blogs for website.
- Sourced, created and planned Instagram content to expand business development and growth.
- Helped manage brand's Instagram and LinkedIn accounts.
Junior Writer
Instrument
07.2022 - 07.2023
- Created and implemented long-form global marketing playbook for Fortune 500 client, resulting in increased efficiency across regions.
- Increased audience traffic and program registration for media client
- Created UX/UI copies for clients to implement in app development and increase post-launch user engagement.
- Built marketing campaigns to help media clients reach a million users.
Copywriting Intern
Instrument
06.2021 - 08.2021
- Sole intern assigned to an athletic fashion company to craft brand campaign content
- Spearheaded efforts to develop company's internship application page, resulting in increased internship interest.
Social Media Intern
The Ray Highway
09.2020 - 12.2020
- Assisted Director of Communications to create graphics for social media platforms.
- Revamped social media strategy and schedule based on monthly engagement growth analytics.
Education
B.A. - Journalism
American University
Washington, D.C.01.2022
Skills
- Adobe Premiere Pro
- Canva
- Hootsuite
- CSS/HTML
- SEO Optimization
- AP Style Writing
- Social Media Management
- Content Creation
- Photo and Video Editing
Websites
Timeline
Internal Brand Manager
Kahani Digital Marketing
02.2024 - 06.2024
Social Media Manager
Neythri, Inc.
01.2024 - Current
Junior Writer
Instrument
07.2022 - 07.2023
Copywriting Intern
Instrument
06.2021 - 08.2021
Writer, Host, and Social Media Manager
Urban Asian
05.2021 - Current
Social Media Intern
The Ray Highway
09.2020 - 12.2020
B.A. - Journalism
American University