Malaika Ravindran
Arlington,VA
Summary
Creative Social Media Manager experienced in managing social media programs across three consumer properties. Proactive and hardworking individual talented in program integration, strategic planning and social marketing evaluation. Computer proficient with superb skills in Adobe Premiere Pro and Canva.
Overview
4
4
years of professional experience
Work History
Social Media Manager
Meytier, Inc.
01.2024 - Current
- Revamp the brand's social media strategy through consolidated workstreams for each media channel
- Work closely with the Research and Strategic Initiatives Lead to plan creative content to promote the brand's work and research, and build business development
- Social Media: Over three months, engagement grew by 3.5k and followers increased by 3.8%
- Create and edit photo and video content for Instagram, Twitter, Pinterest and Tiktok.
Editor, Host, and Social Media Manager
Urban Asian
05.2021 - Current
- Press: Interview 5-10 notable South Asian celebrities and influencers every month, leveraging broadcast journalism skills to engage the talent as well as the reader/audience
- Press: Write, research and publish 15-20 articles every month, and maximize SEO engagement through Wordpress to increase viewership on Google
- Social Media: Launched and doubled TikTok following in 3 months, leading to increased profile views by 47.2%
- Manage media content to publish on all social platforms
- Social Media: Grew engagement of Instagram by 265% to reach 3.1 million users, and increased Twitter following by 4000 users.
Internal Brand Manager
Kahani Digital Marketing
02.2024 - 06.2024
- Developed the weekly internal newsletter from start to finish and wrote blogs for the website.
- Sourced, created and planned Instagram content to expand business development.
- Managed the brand's Instagram and Linkedin accounts alongside the Creative Director.
Junior Writer
Instrument
07.2022 - 07.2023
- Created and implemented a long-form global marketing playbook for a media and software development Fortune 500 client, resulting in increased efficiency across regions
- Developed brand and social media marketing copy for a media company client to increase audience traffic and program registration
- Created UX/UI copy for 3 clients to implement in developer user applications to increase user engagement when the app is launched
- Built marketing and promotional campaigns for 3 media clients to reach a million users.
Copywriting Intern
Instrument
06.2021 - 08.2021
- Sole intern assigned to an athletic fashion company to craft brand campaign content
- Spearheaded efforts to develop an internship application page for the company with other cohort members, resulting in increased internship interest.
Social Media Intern
The Ray Highway
09.2020 - 12.2020
- Worked with the Director of Communications to create graphics and post on the company's social media platforms
- Revamped the social media strategy and schedule for two accounts based on monthly engagement growth analytics.
Education
B.A. - Journalism
American University
Washington, D.C.01.2022
Skills
- Adobe Premiere Pro
- Canva
- Hootsuite
- CSS/HTML
- SEO Optimization
- AP Style Writing
- Social Media Management
- Teamwork and Collaboration
- Content Creation
- Hubspot
Websites
Languages
Hindi
Full Professional
Timeline
Internal Brand Manager
Kahani Digital Marketing
02.2024 - 06.2024
Social Media Manager
Meytier, Inc.
01.2024 - Current
Junior Writer
Instrument
07.2022 - 07.2023
Copywriting Intern
Instrument
06.2021 - 08.2021
Editor, Host, and Social Media Manager
Urban Asian
05.2021 - Current
Social Media Intern
The Ray Highway
09.2020 - 12.2020
B.A. - Journalism
American University