Malaina Daugherty
Birmingham
Summary
Organized, detail-oriented and results-driven sales and management professional determined to exceed sales expectations. Successful at leveraging financial and marketing education to make smart purchasing, allocating and merchandising decisions. Forward-thinking in addressing and resolving concerns, optimizing policies and engaging with clients to promote loyalty and drive sales. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
5
5
years of professional experience
Work History
Sales Representative
Southern Shirt Company
06.2023 - Current
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Present our products to clients and clearly articulate their value to close sales and secure long-term contracts
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Expanded customer base through cold calling, networking, and relationship building.
- Exceeded the sales of my predecessor in my sales territory
- Collaborate with the marketing team on photoshoots, styling and creating b2b marketing materials to help customers promote the brand
- Coordinate, organize and travel for trade shows
Store Manager
South Boutique
09.2021 - 06.2023
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Interacted well with customers to build connections and nurture relationships
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings
- Recruited, hired, and trained employees
- Developed and implemented successful staff incentive programs to motivate employees
- Rotated merchandise and displays to feature new products and promotions
- Managed purchasing, sales, marketing and customer account operations efficiently
- Scheduled employees for shifts, taking into account customer traffic and employee strengths
Fashion Merchandising Intern
UNCOMMON FASHION SHOWROOM
08.2020 - 12.2020
- Worked markets and communicated with buyers and store owners to select merchandise
- Worked closely with the sales team to support various aspects of account management such as: booking appointments, making calls on buyers and organizing samples
- Investigated current trends and innovative techniques to create unique displays
- Created interior displays to promote products in alignment with corporate sales objectives.
- Increased social media following to company's Facebook and Instagram by 10% through content creation and video
- Presented buyers with our products to close sales
Education
BACHELOR DEGREE - Apparel & Textile Merchandising
University of Alabama
Tuscaloosa2021
Skills
- Microsoft Office Applications
- Adobe Photoshop
- Google Drive Applications
- Eager to Learn
- Experienced using different B2B platforms such as NuOrder, Joor, Threadvine and NetSuite
- Experienced in writing POs
- Organized
- Team Player
- Terrific customer service
- Communication Skills
- Outstanding interpersonal communication skills & relationship management
- Management
- Comfortable making cold calls and generating new leads
Timeline
Sales Representative
Southern Shirt Company
06.2023 - Current
Store Manager
South Boutique
09.2021 - 06.2023
Fashion Merchandising Intern
UNCOMMON FASHION SHOWROOM
08.2020 - 12.2020
BACHELOR DEGREE - Apparel & Textile Merchandising
University of Alabama
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