Malcolm Bradford
Austin,TX
Summary
To create experiences and communities that activate playful depth, serendipity and togetherness
Overview
9
9
years of professional experience
Work History
Founder
Serendipitum
Austin, TX
01.2024 - Current
- Event Planning and Brand Design consultant specializing in creating experiences for playful depth in the art, music and wellness industries
- Developed over 200+ in person events in the art, music and wellness industries
- Built marketing content and strategies to promote sold out events
- Created systems for events to scale and adapt with brand identity
Demand Generation Manager
Probe CX
Austin, TX
01.2024 - Current
- Supported creation of industry-specific qualification decks tailored for various buyer personas
- Organized leads within HubSpot CRM and implemented lead scoring criteria to ensure accurate segmentation for follow-up and lead nurture.
- Built market analysis report detailing market trends, customer needs, and opportunities and competitor analysis.
- Created B2B demand generation strategies to improve partner acquisition in Americas
Visionary Consultant
Dream Bath House
Austin, Texas
03.2023 - 11.2023
- Led the creation of a comprehensive vision for an psychedelic bathhouse concept in Austin, Texas
- Created logos, pitch decks, branding and marketing assets for Dream Bathhouse
- Led a team of six in weekly meetings and brainstorming sessions to generate new ideas and concepts
- Created standard operating procedures
- Created event and festival activations for fundraising and awareness
Founder, CEO
flowmagin
Austin , TX
07.2021 - 01.2023
- Founded a playful wellness studio with the mission to activate peoples authentic expression through music, movement and play
- Renovated a warehouse into a vibrant wellness space, overseeing all aspects of design and implementation.
- Implemented marketing strategies to grow social media following from 0 to 3,000 followers across Facebook and Instagram in 10 months
- Generated $40,000 in revenue in from studio offerings in 9 months
- Designed a unique brand, logo, and voice for website, social media assets, and overall digital presence
- Developed and implemented programming for over 150 events across modalities such as poetry, dance, yoga, meditation, music, comedy, and playful expression.
- Built and managed a team of 4 employees and over 50 contractors and facilitators.
- Fostered engagement with over 500 community members through newsletters, surveys, social media challenges, and in person interviews.
- Formulated company’s vision, goals and hired and trained all employees.
Director of Community & Engagement
3 Day Startup
Austin, TX
08.2020 - 12.2021
- Developed community engagement programs & initiatives.
- Designed & implemented virtual & in-person exchange programming.
- Developed strategies to improve engagement with stakeholders domestically and internationally.
- Crafted and applied for foundation and government grant funding.
- Created multimedia video, digital, apparel and print marketing collateral.
- Designed virtual atmosphere for programming and curriculum.
- Facilitated & managed virtual, hybrid, and in person programming.
Director of Community
3 Day Startup
Austin, TX
03.2021 - 07.2021
- Led efforts within 3DS Team to set strategy, generate new ideas, and produce inclusive events for a robust and engaging community calendar.
- Cultivated and managed high-level relationships with community partners, organizational and business leaders, students, and volunteers.
- Fostered inclusive team culture, and built systems for a crowd sourced community events calendar
- Directly managed logistics and execution of community events - both in-person and virtual.
- Introduced theme of Conscious Entrepreneurship to foster the wellness and growth of the entrepreneur first, and their business venture second.
Exchange Program Manager
3 Day Startup
Austin, TX
01.2019 - 08.2020
- Managed the development, execution, and growth of the organization’s international exchange program.
- Advised the organization on nonprofit best practices and organization-wide process improvement.
- Facilitated in person domestic and international entrepreneur education programs for universities.
- Ensured the execution and compliance of federal grants with the U.S. Department of State, that are designed to build diplomatic relations and foster entrepreneurial growth between the U.S. and Austria.
Marketing Automation Specialist
Bulldog Solutions
Austin, TX
06.2018 - 12.2018
- Managed marketing campaign development and execution through automation platforms such as Eloqua and Silverpop for global B2B organizations.
- Educated stakeholders with best practices and recommendations to maximize impact of email performance and landing pages conversion.
- Supported account teams in client communications, developing quarterly business review, and project scoping.
Digital Marketing Specialist
Townsquare Interactive
Charlotte, NC
11.2016 - 05.2018
- Developed marketing strategies and business ideas with over 200 business owners and entrepreneurs through weekly communication and performance calls.
- Managed keyword-targeting lists while supporting long-term SEO strategies and optimized keyword strategies through data and insight from Google Analytics.
- Improved digital presence through SEO and A/B testing, which successfully increased digital traffic by an average of 50-80% per business.
- Collaborated with creative and social subject matter experts, to execute digital marketing campaigns across social media platforms Facebook and Twitter.
- Optimized digital creatives and layout designs for mobile applications and Wordpress websites across Android and Apple devices.
- Leveraged banner advertisements to drive website traffic, increase click through rates, and improve conversions to business owner's website.
Professional IT Recruiter
TEKsystems
Charlotte, NC
06.2015 - 11.2016
- Led relationship development and local consultant support for both technical and functional requirements.
- Delivered over $1,000,000 in company revenue through technical consultant job placement.
- Coordinated and organized events such as lunch and learns, user groups, and networking events to foster the growth of the information technology community.
Marketing & Community Relations Intern
NBA Team: Oklahoma City Thunder
Oklahoma City, OK
05.2015 - 07.2015
- Responsible for assisting in development of digital and print marketing collateral.
- Supported community engagement events and programs such as the "NBA Book Bus", which leveraged the platform of professional athletes to promote education and reading at local schools.
Education
BBA - Marketing
University Of North Carolina
2015
Skills
- Event Planning
- Brand Design
- Venue Design
- Digital Marketing
- Community Engagement & Event Production
- Business Development
- Public Speaking
- Program & Event Facilitation
- Video Production & Editing
- Creative Asset Creation
Timeline
Founder
Serendipitum
01.2024 - Current
Demand Generation Manager
Probe CX
01.2024 - Current
Visionary Consultant
Dream Bath House
03.2023 - 11.2023
Founder, CEO
flowmagin
07.2021 - 01.2023
Director of Community
3 Day Startup
03.2021 - 07.2021
Director of Community & Engagement
3 Day Startup
08.2020 - 12.2021
Exchange Program Manager
3 Day Startup
01.2019 - 08.2020
Marketing Automation Specialist
Bulldog Solutions
06.2018 - 12.2018
Digital Marketing Specialist
Townsquare Interactive
11.2016 - 05.2018
Professional IT Recruiter
TEKsystems
06.2015 - 11.2016
Marketing & Community Relations Intern
NBA Team: Oklahoma City Thunder
05.2015 - 07.2015
BBA - Marketing
University Of North Carolina
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