Malcolm Cerri

Sold Pro Line Marketing to Pro Reps West and brought over Unified Brands as well as Alto-Shaam. Managed NorCal sales team. Focused on key dealers, consultants along with end-user work.

Purchased the company from my partner and along with my wife, ran all aspects of the company. At this time, we had the Unified Brands package, as well as Alto-Shaam.

Still representing the Welbilt (Enodis) lines. More focus on the NorCal consultants. Also managed three outside sales people.

Food service equipment rep working primarily with end users and dealers. Represented the Welbilt equipment package.

Outside salesperson responsible for sales calls in NorCal. We sold all types of bakery equipment - ovens, mixers, fryers, refrigeration, walk-ins, merchandisers up to large bread systems. I was also involved with deliveries, as well as installations.

My father and I opened a wholesale bakery providing muffins, cookies and scones to restaurants, cafes and sports clubs in NorCal. I was in charge of production and managing the bakers and delivery people.