Summary
Overview
Work History
Education
Skills
Timeline
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Malea VanZanten

San Diego,CA

Summary

Motivated and creative Marketing Specialist with a passion for digital and social media marketing seeking to apply education and skills to real-world challenges and gain hands-on experience in a professional environment. Detail-oriented and adaptable with exceptional written and verbal communication skills. Experienced in email and social media marketing, with interest in other aspects of marketing, sales, and advertising.

Overview

1
1
year of professional experience

Work History

Temp. Technical Marketing Assistant

Boutique Recruiting
San Diego, CA
11.2024 - Current
  • Developed and implemented email marketing campaigns to increase customer engagement.
  • Monitored key performance metrics such as open rate, click-through rate, bounce rate, unsubscribe rate.
  • Performed A and B testing of subject lines, copywriting, visuals and call-to-action buttons.
  • Created job postings, sourced resumes, and maintained an active pipeline of qualified candidates.
  • Assisted with the development of recruiting strategies to attract top talent.
  • Maintained accurate records of all recruitment activities in applicant tracking system.
  • Collaborated with Sales and Recruitment through Slack to ensure efficiency in the execution of tasks.
  • Updated web page and profiles to reflect proactive strategies and engage candidates and clients.

Sales and Marketing Intern

The Optimus Consultant Group
San Diego, CA
09.2024 - 11.2024
  • Collaborating with sales and marketing teams to develop strategies for customer outreach.
  • Creating content for social media campaigns, including videos and graphics.
  • Generating reports and presentations summarizing key findings from web analytics software such as Google Analytics.
  • Conducted market research to identify potential customers and industry trends.
  • Monitored online conversations about products or services related to the company's brand.
  • Participated in brainstorming sessions to generate creative ideas for promotional materials.
  • Researched new ways to reach potential customers through digital channels.
  • Generated reports on campaign performance metrics such as click-through rates and cost per acquisition.

Administrative and Marketing Assistant

Meleah and Co
San Diego, CA
03.2024 - 05.2024
  • Created and executed social media strategies to increase customer engagement for a cosmetic business.
  • Conducted inventory counts of products regularly to ensure sufficient stock levels.
  • Developed strategic plans for launching new products or services into the market.
  • Planned, produced, and edited video projects to maximize engagement.
  • Managed office supplies inventory and placed orders when necessary.
  • Created spreadsheets in Microsoft Excel for record-keeping and reporting.
  • Organized photo shoots related to product launches or special promotions when necessary.
  • Tracked results from various marketing activities, utilizing Google Analytics.
  • Generated content for various media platforms, such as websites and social media accounts.
  • Created brand awareness through sharing and demonstration of product knowledge.

Education

Bachelor of Arts - Communications- (Concentration in Marketing)

San Diego State University
San Diego, CA
05-2024

Skills

  • Social Media Marketing- Facebook, Instagram, TikTok, LinkedIn, Youtube
  • Email Marketing: Active Campaign, Salesforce, Excel spreadsheets
  • Google Suites and Microsoft Office
  • Video editing and graphics software: Canva, Capcut, Adobe Creative Suites
  • Google analytics and data analysis
  • Copywriting: job descriptions, social media posts, flyers, and email marketing, Chat GPT

Timeline

Temp. Technical Marketing Assistant

Boutique Recruiting
11.2024 - Current

Sales and Marketing Intern

The Optimus Consultant Group
09.2024 - 11.2024

Administrative and Marketing Assistant

Meleah and Co
03.2024 - 05.2024

Bachelor of Arts - Communications- (Concentration in Marketing)

San Diego State University

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Malea VanZanten