Malek Boulila

Brunello Cucinelli is a luxury fashion brand renowned for its impeccable craftsmanship and understated elegance.

• Cultivated strong relationships with top clients, ensuring their complete satisfaction through regular follow-ups and proactive styling advice
• Offered expert guidance on wardrobe building, advising clients on key investment pieces and how to mix and match luxury items for a versatile and sophisticated look
• Ensured precise fittings by collaborating with in-house tailoring services, emphasizing the brand focus on quality craftsmanship and attention to detail
• Managed exclusive in-store events and private shopping experiences for VIP clients, fostering loyalty and enhancing brand reputation
• Contributed to driving sales targets by utilizing deep knowledge of the brand's collections and aligning them with client's needs, resulting in increased repeat business and long-term customer relationships
• Brunello Cucinelli is a luxury fashion brand renowned for its impeccable craftsmanship and understated elegance

Malek New York was established based on my belief that a unique personal style is not just clothing—it's confidence-boosting, thought-provoking, attention-grabbing, and the ultimate form of self-expression. My company serves to empower a select group of high-profile clients who command attention, whether it be in the office, boardroom, at a charitable gala, at dinner with friends, or on the red carpet.

• Conceptualized and executed a successful repeat styling program for high-profile and high-net-worth individuals by creating the ultimate client experience, offering intimate and ongoing personalized connections that are in-store, at home or office, or through tailored online shopping experiences.
• Consistently provides a high-touch, personal experience and consistent follow-through to ensure client satisfaction.
• Author of an easy-to-execute, four-step program to establish buying opportunities.
• Proactively reaches out to remind clients of important occasions, events, gift-giving opportunities, services, and all shopping needs.
• Assists clients with trip-specific wardrobe planning, ensuring styling aligns with each destination’s unique culture and climate—whether for Jamaica, the South of France, St. Barth, or Aspen.
• Highly knowledgeable about global fashion trends and classic wardrobe staples.
• Ensures a precise fit through coordination of expert tailoring services.
• Teaches clients to edit, refine, and enhance their wardrobes.
• Manages time and productivity; utilizes available technology to maximize clients' use of time.
• Weekly follow-up reminders and meetings to prepare upcoming looks, depending on clients’ calendars.
• Utilizes social media to keep abreast of important emerging trends and pop culture.
• Consistently updates client personal data and is knowledgeable in current client retention tools to best ensure client retention.
• Uses omni-channel services to achieve stronger sales opportunities and is actively aware of local retail environments and competitors’ activities.
• Driver of strong, long-lasting relationships based on satisfaction and trust

Aflo Linge is a family-owned producer and global distributor of the finest tablecloths, placemats, napkins, and bed linens for the luxury hotel and restaurant market.

• Clients include Four Seasons, Novotel, Regency, Marriott, and Sheraton
• Served as the vital link in crafting and connecting brand storytelling across Product Development, Design, Marketing, Merchandising, Supply, Sales, and Visual teams
• Led and supervised a 6-member design team providing clear vision and strategy for two annual seasons
• Identified upcoming fashion trends, themes, and key item classifications to influence and develop an appealing product assortment for our customers that aligns with our brand vision
• Acted as the company's brand ambassador and spokesperson, presenting seasonal trends and fashion direction to clients, including press initiatives
• Partnered with all cross-functional teams to formulate a strict product calendar, delicately balancing my role as a fashion authority with business objectives and needs
• Met tight deadlines while managing large-volume projects
• Attended market appointments and traveled to industry shows
• Fortified and nurtured relationships with the vendor community and internal employees
• Actively pursued prospective business partnerships
• Monitored competition, shared insights, and collaborated on product development opportunities with merchandising, marketing, and creative teams
• Accountable to uphold stringent product quality standards as demanded by Aflo's demanding customer base
• Aflo Linge is a family-owned producer and global distributor of the finest tablecloths, placemats, napkins, and bed linens for the luxury hotel and restaurant market
• Clients include Four Seasons, Novotel, Regency, Marriott, and Sheraton

Driven by consumer engagement, KARL LAGERFELD's immersive retail experience includes 200+ mono-brand stores worldwide with key locations in Paris, London, Munich, Moscow, New York, Dubai and Shanghai.

• Responsible for supporting the Store Manager in implementing operational policies, budgeting ('open-to-buy'), sales support, training, and inventory management while maintaining the highest degree of customer service
• Trained, mentored, and continuously motivated five associates towards exceeding personal and category sales objectives and profitability
• Orchestrated customer relations initiatives including usage of client books towards new client acquisition, brand loyalty, and retention
• Assisted in facilitating solutions to customer issues, ensuring sales process, and compliance with store policies and procedures
• Performed daily reporting and analysis
• Ensured store visual merchandising where standards were met and maintained
• Driven by consumer engagement, KARL LAGERFELD's immersive retail experience includes 200+ mono-brand stores worldwide with key locations in Paris, London, Munich, Moscow, New York, Dubai and Shanghai