MALIA BATES
Summary
Results-driven brand marketing manager with a strong background in campaign development, audience engagement, and strategic partnerships. Proven ability to enhance brand visibility and loyalty through innovative activations and storytelling.
Overview
4
4
years of professional experience
Work History
Student-Athlete Development
Stanford Athletics
12.2024 - Current
- Facilitated collaboration across compliance, legal, marketing, and external relations for brand consistency and NCAA regulatory alignment.
- Developed creative content and managed multi-platform social campaigns to drive audience engagement through storytelling.
- Oversaw partnership activations, donor events, and community engagement programs to enhance brand loyalty and awareness.
- Sourced strategic partners in various categories (i.e., beauty, food and beverage, and apparel) for each student-athlete to enhance visibility at local and national levels.
Marketing Committee Chair
WISE
01.2022 - Current
- Managed end-to-end email communications for general subscribers and San Francisco Bay Area Chapter using Higher Logic platform.
- Collaborated with board members to organize chapter events, including quarterly Happy Hours and Sport & Entertainment activities.
Brand Marketing Manager
San Jose Sharks
08.2023 - 12.2024
- Designed and implemented full-funnel brand marketing strategies targeting Gen Z, Women, Hispanic/Latinx, and AAPI audiences, translating cultural insights into engaging retail, digital, and experiential programs.
- Led brand activations including themed events, influencer appearances, and experiential pop-ups, achieving over 70% attendance rates and driving repeat engagement.
- Partnered with retail collaborators to produce exclusive, limited-edition product launches, generating $12K+ incremental revenue per activation and reinforcing brand prestige.
- Directed paid and earned media strategies across TV, radio, in-arena, and digital to optimize reach, awareness, and conversion.
Integrated Marketing Coordinator
San Jose Sharks
11.2021 - 08.2023
- Managed marketing calendars and executed themed campaigns, aligning activations with cultural moments to drive relevance and inclusivity.
- Led cross-departmental teams of 30+ to deliver seamless event execution, promotional distribution, and KPI reporting.
- Supported integrated retail and F&B promotions, enhancing the on-site customer experience and boosting per-capita spend.
Education
Master of Science - Sport Management
University of Michigan
Ann Arbor05.2019
Bachelor of Arts - Media & Communication
University of Redlands
Redlands, CA04.2018
Skills
- Adobe Creative Suite
- Brand strategy and campaign development
- Project management tools
- Expense management software
Websites
Languages
Spanish
Professional
References
References available upon request.
Timeline
Student-Athlete Development
Stanford Athletics
12.2024 - Current
Brand Marketing Manager
San Jose Sharks
08.2023 - 12.2024
Marketing Committee Chair
WISE
01.2022 - Current
Integrated Marketing Coordinator
San Jose Sharks
11.2021 - 08.2023
Master of Science - Sport Management
University of Michigan
Bachelor of Arts - Media & Communication
University of Redlands
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