Self motivated sales professional with more than 20 years of experience representing fabrics, trimmings, wallcoverings, window coverings, drapery hardware, furniture and rugs to the design trade.
Overview
24
24
years of professional experience
Work History
Territory Account Manager
Fabricut, Inc.
Northern California & Northern Nevada
03.2018 - Current
Manage over 300 sampled accounts, consisting of interior designers, retail stores, trade showrooms, window treatment specialists, workrooms and upholsterers
Meet regularly with accounts (sampled and non-sampled) to introduce them to new seasonal products, including fabrics, trimmings, wallcoverings, custom window treatments, drapery hardware, furniture and rugs
Assist accounts with special requests, including shops for projects, helping place more complicated orders, orders which have had issues that haven't been satisfactorily resolved through normal channels, and answer questions about product applications and web training
Allot sampling to accounts based on volume and usage, and maintain libraries so they stay current
Evaluate and strategically focus on regions of growth to maximize company profits during population movements and market fluctuations
Present product lines at vendor trade shows
Client outreach through various social media platforms, including Instagram, Facebook and Youtube
Enter call reports on company CRM
VP, Sales & Marketing
Best-Line, Inc
Richmond, CA
02.2014 - 03.2018
Obtained and managed top national accounts through cultivation of programs that target prospect and client needs
Maintained existing client relationships and open new accounts through meetings, cold calling, and email campaigns
Developed and implemented programs to increase sales, such as a Stock Fabric Program and a Professional Measure and Install Program
Provided workroom tours for clients and prospects
Hired, trained and managed Outside Sales Representatives
Performed product knowledge seminars for accounts nationwide
Produced Retail Price Book in addition to marketing materials used on website and brochures
Coordinated company participation in an industry trade show
Sales Manager
Best-Line, Inc
Richmond, CA
02.2008 - 02.2014
Hired, trained and managed full-time and Independent Sales Representatives in Northern and Southern California, and oversaw 3 administrative assistants in the office
Coordinated production of all marketing materials, including price lists, in-stock fabric program, and brochures
Gave Product Knowledge Seminars and generated wholesale quotes
Despite the recession, sales increased by 28% over 6 years
Sales Representative
Best-Line, Inc
Richmond, CA
05.2002 - 01.2008
Met with an average of 40 clients or prospects per week through meetings and cold calling, updated price and fabric books, and maintained client relationships
Performed Product Knowledge Seminars
Answered technical questions and helped clients troubleshoot
Provided wholesale quotes
Company sales increased by 62% over 6 years
Sales Associate
Calico Corners
Burlingame, CA
02.2001 - 12.2001
Sold fabric, custom upholstery, window treatments and bedding to retail customers through company ICON system
Calculated yardage requirements for projects
Measured and cut yardage to be sent to the workroom with the work orders
Assisted the store manager with the merchandising of fabrics and design vignettes in the showroom
Campaign Coordinator
San Francisco Symphony
San Francisco, CA
09.1999 - 04.2000
Provided support for the Development Department through grant writing and prospect Education and Training research reports targeting board members for an Endowment Campaign (the Endowment Campaign exceeded its goal)
Prospect Researcher
Lucile Packard Foundation for Children's Health
Palo Alto, CA
08.1998 - 06.1999
Provided development staff with in depth prospect research reports identifying and qualifying potential donors of $100,000 and above
Produced a monthly in-house newsletter focusing on news and trading activity by donors and prospects
College Relations Assistant
UC Berkeley
Berkeley, CA
11.1996 - 08.1998
Assisted with development activities for the College of Engineering, including coordinating board meetings and events, and drafting correspondence to Major Gift donors and prospects of $50,000
Provided prospect research reports for the Dean and Director of College Relations
Helped draft grant proposals, including one for the new Bioengineering Department which was awarded
Education
Letter of Recognition - Interior Design & Interior Architecture
UC Berkeley Extension
San Francisco, CA
2002
Bachelor of Arts - Humanities, Music - Classical Vocal Performance
San Diego State University
1994
Skills
Effective communicator (written and verbal)
Critical thinker and problem solver
Relationship building
MS Office 365 (Word, Excel, Outlook, Teams, OneDrive)
SalesForce/CRM
Client outreach through various Social Media platforms including Instagram, Facebook, and YouTube