Summary
Overview
Work History
Education
Skills
Certification
Professional Highlights
Awards
Hi, I’m

MALIA S. HENRY

Strategic Communications And Branding
San Diego,CA

Summary

Specialist with comprehensive experience in producing engaging and impactful content. Strong skills in project coordination, content strategy, multimedia production, SEO, and social media management. Known for reliability, collaboration, and driving results.

Overview

6
years of professional experience
2
Certificates
6
years of post-secondary education

Work History

MAVERiC Studio
San Diego, CA

Franchise IP Apprentice
04.2025 - Current

Job overview

  • Lead the development of three franchise-branded products and related marketing collateral to support sales, brand storytelling, and multi-channel engagement.
  • Manage collaboration across 35 internal contributors and 7 external partners—including Snap Inc. and Sony Electronics—to align on IP standards, campaign goals, and cross-platform activations.
  • Develop and implement long-term fan engagement and monetization strategies, including a token economy supporting 20+ vendors at the Dragon City Market Arcade.
  • Oversee production and creative direction for 6 experiential events and 17 public installations, including large-format vinyl branding at UC San Diego’s Park & Market.
  • Serve as IP lead, creating and maintaining brand guidelines and narrative frameworks to ensure consistency across media, merchandise, live shows, and public-facing content.

Harmonium Inc,
San Diego, CA

Assistant Site Director
03.2025 - Current

Job overview

  • Direct daily operations of a school-based youth site serving 125+ UTK–8 students, managing scheduling, safety, and program delivery across 25+ weekly activities.
  • Supervise a team of five youth leaders, leading program development and responsive learning experiences across academic, enrichment, and recreational activities.
  • Create and distribute monthly family newsletters and enrollment campaigns via Mailchimp, improving parent engagement rates by 20% and maintaining 95%+ program enrollment capacity.
  • Manage electronic data tracking via TransACT and Google Sheets, producing reports for monthly audits, grant compliance, and stakeholder presentations with 98.7% reporting accuracy.

MAVERiC Studio
La Jolla, C

Studio Producer
08.2024 - 04.2025

Job overview

  • Managed 8 teams in the production of gaming, digital advertising, and XR/VR/AR podcasts and video content
  • Designed multi-stakeholder campaigns to strengthen and protect reputation strategy, transactions, restructurings, compliance updates, and mission-critical initiatives
  • Planned and executed events, oversaw logistics, staff, vendor coordination, on-site operations, and post-event processes

MAVERiC Studio
La Jolla, CA

Public & Private Partnerships Intern
05.2024 - 07.2024

Job overview

  • Created and managed a robust portfolio of 50+ partners; develop and executed 3 strategies for future sponsorship and event promotion
  • Collaborated with the Executive Director and staff to support and implement a strategic direction for 4 campaigns
  • Utilized e-commerce research and consumer insights to produce 2 YouTube shows
  • Developed stakeholder-facing correspondence including letters, invitations, and briefings
  • Served as a student-centered liaison to 45 students to increase student enrollment and address diversity, equity, and inclusion (DEI) needs

Cura Strategies
Arlington, VA

Public Relations Intern
09.2022 - 05.2023

Job overview

  • Co-developed and executed 'Capitol Corner' communications strategy to inform 7500 followers and key decision-makers on relevant policy issues
  • Leveraged OTT marketing and 5 advertising platforms to optimize campaign visibility; monitored progress by analyzing key performance indicators (KPIs)
  • Provided audio transcription of 65 short form YouTube videos in English and Spanish, as well as 3 community listening sessions
  • Delivered over 200 graphics, polls, assessments, written, and verbal presentations and reports of findings, statistics, and insights
  • Composed 35 copy materials, including as newsletters, blog posts, press releases, client proposals, media monitoring reports and journey maps using Box, Canva, Hootsuite, InDesign, Clickup, Mural, Adobe Illustrator, and Microsoft Suite for 6 clients
  • Maintained 75 digital assets and 6 branding toolkits, ensuring consistent and proper usage across the company, including by external partners and affiliates
  • Assisted with traditional media relations activities, including building 115 media lists and 5 social media content calendars

Afrikan Black Coalition (ABC)
Los Angeles, CA

Communications Director
03.2021 - 02.2023

Job overview

  • Developed the ABC marketing engagement strategy
  • Implemented marketing and promotion tactics that led to a 64.9% increase in post interactions, 46.9% increase in content interactions, and 50 person follower increase in 60 days
  • Identified 7 media opportunities for internal and external communication regarding alliances, political education, and wellness for yearly, international conferences
  • Oversaw over 3 interns and 50 volunteers in press research and media relationship-building
  • Hosted 5 panel discussions and conducted monthly interviews with community leaders, political activists, and grassroots organizations

End Citizens United/ Let America Vote (ECU)
Washington, DC

Political Intern
09.2022 - 01.2023

Job overview

  • Tracked over 15 House and Senate campaigns, candidate polls, and political news clips; monitored media, campaign advertisements and voting rule changes in key races
  • Drafted 10 memorandums and 18 candidate biographies; assisted with research on 12 target candidates and 13 incumbents' records
  • Attended 3 party-specific events to include: Debates, neighborhood meetings, and fundraisers

University of California, San Diego
La Jolla, CA

Undergraduate Research Assistant
03.2022 - 06.2022

Job overview

  • Wrote Python scripts to collect and analyze data on human-centered computing and machine learning; conducted data modeling and sentiment analysis on Twitter data
  • Composed weekly progress reports; Assisted researchers with editing and writing 2 final published papers/posters
  • Designed an interactive website using HTML, Python, and Jupyter Notebook for scientific and academic research

Black Student Union at UC San Diego
La Jolla, CA

Principal Member
10.2020 - 01.2021

Job overview

  • Monitored expenditures, revenue, and grant funding using Microsoft Excel, Word, and Outlook
  • Allocated $150,000 of student organization funds to vendors, performers, workshop facilitators, and keynote speakers

Afrikan Black Coalition
La Jolla, CA

Logistics Chair
08.2020 - 01.2021

Job overview

  • Facilitated biweekly meetings with university administration, 11 California-based Black Student Unions, 45 NGOs, and 160 small businesses
  • Launched the organization's first virtual and hybrid conferences, integrating over Zoom, HopIn, and Cvent platforms

Detour Empowers F.A.N.C.Y
San Diego, CA

Program Advisor
01.2019 - 05.2020

Job overview

  • Partnered with 75 community leaders, 15 sponsors, 30 donors, and 40 mentors for two Teen Girls Exhibitions; formulated 10 initiatives to provide education, training, and employment services to opportunity youth
  • Devised over 150 workshops, programs, lesson plans, and age-based activities for the San Diego Unified School District using Prezi, Kahoot, PowerPoint, and other Microsoft Office suite features
  • Proposed alternative fundraising techniques, solidifying organizational funding through two $10,000 grants and 20 sponsorships

Education

San Diego State University
San Diego, CA

M.A. from Mass Communication and Digital Media
09.2024 - 03.2026

University Overview

University of California, San Diego
La Jolla, CA

B.A. from International Studies- Economics, African American Studies
08.2019 - 06.2024

University Overview

Skills

Adobe Creative Suite (Photoshop, Illustrator, Premier Pro)

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Certification

CITI Program - Information Privacy and Security (IPS)

Professional Highlights

Professional Highlights
  • Media Relations, Exceptional verbal and written communication skills developed over a 7-year period. Extensive knowledge of copywriting, audits, marketing campaigns, client proposals, media pitching and social media strategies. Proficiency in Office 365 suite and Microsoft Office programs.
  • Content Creation, Intermediate proficiency in graphic design, video editing, and social media content using Adobe Creative Cloud.
  • Public Speaking, Well-honed public speaking skills, developed over a 8-year period as a seminar speaker, workshop facilitator, media spokesperson, and international conference host.

Awards

Awards
  • The Garage StartUp XR Program Appointed Member, 03/2023, Excelling in immersive programming and spatial computing.
  • ASEDI DOC Imagination Grant Fellow, 03/2022, In the amount of $1000, For student's unique vision for change and proposed student-led initiative.
  • URS Chancellor's Research Scholarship For Social Sciences, 03/2021, In the amount of $5,000, For students proposed design project, pursuant to special studies in the area of arts, humanities, and social sciences.

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MALIA S. HENRYStrategic Communications And Branding