Malik Mitchell
Moorestown,NJ
Summary
Accomplished Consumer Marketing Leader with 8+ years of experience driving brand growth in regulated sectors, including Healthcare and Utilities. Expertise in executing compliance-driven marketing strategies, managing budgets over $1M, and leading cross-functional teams to achieve measurable business outcomes. Proficient in brand positioning, go-to-market planning, and agency leadership, with a proven track record in healthcare and specialty pharmacy marketing.
Overview
9
9
years of professional experience
Work History
Marketing Manager
South Jersey Gas & Elizabethtown Gas
01.2024 - Current
- Generated 2,000+ qualified leads annually through omnichannel marketing campaigns.
- Managed a $1M+ marketing budget, optimizing spend and maximizing ROI.
- Aligned brand messaging with business goals by collaborating with cross-functional teams.
- Refined campaign strategies using data analysis and customer insights for improved targeting.
- Mentored two marketing coordinators, enhancing team development and execution quality.
Founder & CEO
Kool Vibe Sports
01.2018 - Current
- Generated over $7M in NFL contracts through expert negotiation and strategic planning.
- Established a successful sports management firm specializing in athlete branding and support.
- Directed marketing strategies and brand positioning for various athlete clients.
- Recruited and mentored a high-performing team, enhancing operational efficiency and brand execution.
- Orchestrated partnership development, driving growth and visibility for athlete clients.
Marketing Coordinator
South Jersey Gas & Elizabethtown Gas
01.2018 - 01.2023
- Enhanced marketing programs across digital, social, web, events, and print.
- Ensured brand consistency and compliance across all promotional materials.
- Coordinated vendor relationships and timelines to optimize campaign execution.
- Monitored KPIs and analyzed reports to assess campaign effectiveness and improvements.
Marketing Coordinator
CareFirst Specialty Pharmacy
01.2017 - 01.2018
- Enhanced patient-provider marketing programs by supporting healthcare marketing initiatives.
- Ensured accuracy and compliance by updating website content and marketing databases.
- Increased demand and sales by executing targeted marketing strategies.
- Generated high-quality leads through strategic event planning and execution.
- Optimized future marketing efforts by conducting performance analysis and reporting.
Education
Bachelor of Science - Marketing
La Salle University
12-2017
Skills
- Consumer Brand Strategy & Positioning
- Integrated & Omnichannel Marketing Campaigns
- Go-to-Market & Lifecycle Planning
- Healthcare & Regulated Market Marketing
- Market & Customer Insights
- Cross-Functional Leadership (Sales, Ops, Exec)
- Agency & Vendor Management
- Budget Ownership ($1M)
- Performance Analytics, KPIs & Optimization
- Messaging & Content Strategy
- Digital marketing
- Staff management
- Customer relationship management (CRM)
- Social media marketing
Timeline
Marketing Manager
South Jersey Gas & Elizabethtown Gas
01.2024 - Current
Founder & CEO
Kool Vibe Sports
01.2018 - Current
Marketing Coordinator
South Jersey Gas & Elizabethtown Gas
01.2018 - 01.2023
Marketing Coordinator
CareFirst Specialty Pharmacy
01.2017 - 01.2018
Bachelor of Science - Marketing
La Salle University