Malika Bethea
Philadelphia,USA
Summary
Innovative Marketing Communications Manager with 9+ years of experience in multi-channel marketing, brand strategy, and digital engagement. Proven ability to develop and execute integrated marketing campaigns, increase brand awareness, and optimize audience engagement. Adept at data-driven decision-making, content creation, and collaboration across teams to deliver measurable results.
Overview
11
11
years of professional experience
Work History
Marketing & Program Manager
Entrepreneur
12.2017 - 09.2023
- Spearheaded multi-channel marketing campaigns (email, social, direct mail), securing $10.7M in funding through strategic partnerships.
- Developed and executed targeted retail POS marketing and promotional campaigns to increase brand engagement and visibility.
- Collaborated cross-functionally to ensure alignment on brand messaging, increasing customer acquisition and program participation.
- Conducted data-driven audience segmentation, converting 2,000+ leads into paying clients.
- Led a comprehensive website redesign, improving UX and increasing traffic by 68%.
Community Liaison
World Communications Charter School
08.2016 - 09.2017
- Developed community engagement initiatives, increasing attendance rates by 15%.
- Created and distributed targeted marketing collateral to drive participation in educational programs.
- Collaborated with local organizations to improve brand positioning and outreach effectiveness.
Program Assistant
Junior Music Executives
10.2012 - 07.2016
- Managed outreach events and developed promotional materials to increase engagement.
- Conducted market research to identify opportunities and optimize program reach.
- Supported budget and logistics management for program execution.
Education
Bachelor of Arts - Broadcasting
Temple University
05.2011
Skills
- Integrated Marketing & Brand Strategy
- Retail & POS Marketing Development
- Digital & Social Media Marketing
- Multi-Channel Campaign Execution
- Trade Marketing & Sales Enablement
- Data Analytics & Reporting
- Copywriting & Content Development
- CRM & Email Marketing (Salesforce, Mailchimp)
- Google Analytics & Meta Ads Manager
Timeline
Marketing & Program Manager
Entrepreneur
12.2017 - 09.2023
Community Liaison
World Communications Charter School
08.2016 - 09.2017
Program Assistant
Junior Music Executives
10.2012 - 07.2016
Bachelor of Arts - Broadcasting
Temple University
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