Malika Ermatova

I specialize in consultancy services targeting the operational and commercial aspects of fashion retail and textiles, focusing on the Uzbek market. Through collaboration with international organizations and fashion companies, I spearheaded initiatives to integrate global standards into major textile production and fashion companies. These approaches aim to improve operational efficiency and competitiveness, driving growth and prosperity for fashion and textile businesses in Uzbekistan.

As a Fashion Business and Marketing Lecturer, I've prioritized engaging lectures that incorporate real-world examples from my industry experience. Adapting to industry and academic changes, I ensure my teaching remains relevant. Embracing diversity, I create inclusive learning environments. My aim is to empower students with practical skills for success in fashion business and marketing.

Managed six European fashion brands Guess, Jennyfer, Pimkie, I am. Accounting for 40% of company revenue. Led project management for opening ten franchise stores in Uzbekistan, ensuring successful launch. Achieved 85% sell-out rate, meeting markdown targets. Collaborated cross-functionally with Marketing, HR, and Finance departments. Managed store team, optimized performance. Conducted sales and product reporting for informed decision-making. Maintained friendly and professional customer interactions.

Conducted store stock inventory management. Analyzed and prepared sales and product statistics, identifying best and slow-selling categories for buying sessions. Assisted the head of the buying department during seasonal buying sessions at the brand's head office, participating in business trips as required.