Malinda West
Temple Hills,MD
Summary
Successful Data Specialist equipped with strengths in system optimization to better serve current and expected data demands. Comfortable working with large and complex data streams. Focused on improving workflows and team effectiveness by optimizing data handling strategies. Offers 10 years of experience driving data accuracy and integrity. Builds and leads teams of talented professionals to develop valuable process solutions and meet business objectives.
Overview
16
16
years of professional experience
Work History
Data Specialist
Council Of Chief State School Officers
Washington, DC
09.2021 - Current
- Serve as first-level point of contact for assistance with Salesforce for 5 executive departments to assist colleagues navigating and troubleshooting Salesforce.
- Create and run ad hoc reports to view and update current Senior State Agency (SEA) contacts, roles, relationship types, and appointees for chiefs in Salesforce.
- Collaborate with CRM Manager and Member Services to ensure integrations with third-party application tools and processes are efficient and add value to expand Salesforce functionality.
- Regulate data in Salesforce through annual and ongoing updates to State Education Agency to verify data integrity for 770 individuals.
- Standardize members to spreadsheet and submit to Member Services to ensure CCSSO Meeting staff have accurate, updated data and lists for meeting registration, travel, lodging, food, and participant management.
- Allocate ERP and CRM Unanet expense reimbursement software for setup and processing for 3 annual chief meetings.
- Compile weekly Regroup member reports, pivot tables, and used advanced Excel spreadsheet function to support business operations and improve office organization.
- Publish list of Chiefs, Board members, and SEA job vacancies on CCSSO website using Drupal and Adobe Photoshop for editing and downloading photos.
Database Analyst
Council Of Chief State School Officers
01.2016 - 09.2021
- Reviewed and negotiated with vendors of Salesforce CRM, Nimble AMS, Neo CRM, and Certain event system proposals, contracts, and SOW to ensure quality, accuracy, compliance, and consistency in features and staying within $250k budget.
- Created and coordinated CRM/AMS/Events System demos for 5 vendors to be presented to staff and list of specific questions tailored to CCSSO requirements.
- Led team of 7 power users with quarterly working group meetings to set metrics and timelines for ongoing database projects, analyze, develop, upgrade, and revise membership event portal.
- Trained and conducted 75 one-on-one staff interviews to investigate processes and pain points for technical and functional specifications to document database intentions and requirements.
- Completed over 100 How's to documents with annotations, visual displays, and videos to provide detailed instructions on how to carry out tasks in database.
- Created Invoice and Business partners SOP to Identify and recommended new ways to save money by streamlining business practices.
- Set up and controlled user profiles and access levels for each database segment to protect important data.
Registration and Travel Coordinator
Council Of Chief State School Officers
06.2014 - 01.2016
- Oversaw electronic online registration process, including customer service and creating web pages via AMS to ensure event websites and registration information were aligned with established deadlines.
- Provided timely customer service support by responding to over 20-40 emails daily and phone calls regarding meeting registrations, login credentials, flight accounts, and hotel issues to enhance client experience and satisfaction.
- Reviewed and approved daily 30 individual travel accounts and flight details in Egencia for members who are attending meetings
- Initiated development of Badge of Demand SOP Guidelines, which helped reduce registration issues and wait time.
- Reviewed, inputted, and paid invoices for travel-related services.
- Used Egencia system to identify most cost-effective travel accommodations for clients.
- Provided exemplary customer service to new and existing clients, which helped build lasting relationships and secure new travel assignments.
Meetings Assistant
Council Of Chief State School Officer
Washington, DC
06.2014 - 06.2016
- Served as registrar for 10 on-site meetings by spearheading registration help desk and assisting participants for combined total of 5,000 attendees.
- Completed 85 meeting registration using Abila database yearly.
- Prepared packages for shipment, pickup, and courier services for prompt customer delivery.
- Update hotel tracker with dates of hotel bills received and forward to accounting.
- Developed and actualized customer service initiatives to decrease wait times.
Database Analyst
Council Of Chief State Officers
06.2013 - 06.2014
- Led team of 7 power users with quarterly working group meetings to set metrics and timelines for ongoing database projects.
- Served as Abila database primary system administrator for configuring environment, monitoring, support, maintenance, and improvements.
- Implemented business process and workflow mapping/analysis using 70 one-on-one staff interviews to analyze pain points, wish lists, and query functions in database.
- Trained and conducted 70 CCSSO staff one-on-one interviews to analyze pain points, wish lists, and query functions in database and serve as advocate for its use within organization.
- Maintained AMS by verifying data integrity, adding fields as needed, configuring member-facing online components, and aligning AMS webpages with CCSSO guidelines while ensuring seamless transitions between CCSSO and AMS web pages.
- Enhanced Abila Database by troubleshooting 100 technical issue tickets in 2019 and decreased in 2020 by 20% to 3 days turn around showing exceptional problem-solving techniques.
- Improve Abila membership setup by running SQL script to verify 300 dues package and created SOP for processing invoices.
- Design and Implement 100 How’s to documents with annotations, visual display, and videos to provide detailed instructions on how to carry out tasks in Abila database.
- Review and negotiate vendors' selection of Salesforce CRM, Nimble AMS, Neo CRM, and Certain event system proposals, contracts, and SOW to ensure quality, accuracy, compliance, and consistency in features and staying within $250k.
- Assist with Salesforce Implementation by reviewing 161 Salesforce User Journeys for User Acceptance Testing.
Member Relations Manager
PHARMACEUTICALS RESEARCH AND MANUFACTURE OF AMERICA
04.2007 - 02.2013
- Managed creation of comprehensive briefing books with in-depth research for President and CEO and special projects assigned from other senior PhRMA executives for recruitment and retention efforts with minimal supervision.
- Produced 43 company profiles independently as orientation tool for newly hired PhRMA President and CEO on very short timeline, working directly with EVP for Administration/Secretary.
- Ensured membership website and relevant database contents were relevant, up-to-date, accurate, easily accessible, and well organized to provide quality information to member companies and PhRMA staff.
- Managed new CRM relative to recruitment and retention to ensure database integrity and accuracy of member and prospective member records. • Participated with Membership Director in PhRMA's ongoing 2011 Business Integration (BI) meetings, demonstrations from outside consultants, and in-house training.
- Primary point of contact relative to BI Project's CRM, working with BI team leader/Director of IT and Operations to document ongoing critical matters and resolving all issues to guarantee excellent customer experience.
- Collaborated with BI project team leader on system design, including data migration from Avectra database for new CRM.
- Provided PhRMA staff with accurate information on members' ongoing mergers and acquisitions and added designation of parent/child relationships.
- Achieved high proficiency and knowledge for utilizing and managing membership database, including specialized database to post information to "Members Only" portion of PhRMA's website.
Education
Associate of Arts - Information Technology
Prince George’s Community College
Prince Georges, MD2023
Skills
- Document control
- Expert in Databases, Excel, Registration, and Adobe Photoshop Software
- Verbal and written communication
- Spreadsheet management
- Skilled in Salesforce, Abilia, and IMIS Database
- Excel formulas
- Data verification
- Maintenance and Repair
- Data Structures
SQL
sql SERVICE
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
It is never too late to be what you might have been.
George Eliot
Timeline
Data Specialist
Council Of Chief State School Officers
09.2021 - Current
Database Analyst
Council Of Chief State School Officers
01.2016 - 09.2021
Registration and Travel Coordinator
Council Of Chief State School Officers
06.2014 - 01.2016
Meetings Assistant
Council Of Chief State School Officer
06.2014 - 06.2016
Database Analyst
Council Of Chief State Officers
06.2013 - 06.2014
Member Relations Manager
PHARMACEUTICALS RESEARCH AND MANUFACTURE OF AMERICA
04.2007 - 02.2013
Associate of Arts - Information Technology
Prince George’s Community College
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