MALINI SENTHILKUMAR
Data & Analytics
Brentwood,TN
Summary
I am a seasoned Data Science Professional with extensive experience in technical implementation and delivery of data science / machine learning solutions, as well as in leading end-to-end management of machine learning and data analytic projects. Team builder with excellent communications, time, and resource management.
Overview
15
15
years of professional experience
7
7
Certificates
49
49
years of post-secondary education
Work History
Data Engineering Manager
Built Technologies
05.2022 - Current
- Leading the Data Insights Team focusing on data engineering, advanced analysis (ML/AI) and business intelligence
- Working on data strategy roadmap with my team, currently building data lake (Snowflake) as the centralized data platform for the organization
- Assisting other technical engineering teams with development of new products and features as a data partner in both a leadership and an individual contributor capacity
- Collaborating with the Data Architecture team to democratize data for analysis including visualization, exploration, and reporting solutions for internal and external customers
- Ensuring that all data standards and best practices are followed through partnership and mentoring of feature teams
- Actively seeking opportunities to mentor teammates and work with principal engineers and other teams to move larger engineering initiatives forward, specifically guiding on data/analytics impacts
Lead Data Scientist
Bridgestone
10.2020 - 05.2022
- Lead the project with demand planning and sales team to conduct descriptive analysis on the range of variables that are statistically significant in predicting the impact of OE (Original Equipment) aftermarket tire sales to replacement sales and market share
- Lead the project with marketing in developing the digital attribution model (DAM) to recommend best conversion channel in digital marketing
- Worked with the team on building a propensity model to identify the customers who are most likely to respond to specific marketing offers for sales and marketing division
- As part of Data Science Innovation Lab, utilized various algorithms like Random Forest, XGBoost and Linear
- Regression methods to develop and implement predictive data models
- Extensively involved in discussions with BUs and technology stakeholders in identifying problem statements, contributing towards areas of improvement and project intake process efficiency
- Leading various POC projects within cloud platforms (AWS/Azure) with the plan of migrating from on-prem to cloud architecture, thus creating a data science workbench
- Experimented on innovation projects to build data pipelines to process semi structured and structured data to
- Hadoop ecosystem
- Currently supporting an innovation project on NLP (Natural Language Processing) to categorize the transcribed phone calls’ data, collected by external vendor (Marchex) to determine lost demand and other insight
- (Sentimental Analysis)
- Using RFM and ML clustering models, working on a project to identify and define the sales projections of specific customer segments
- The model output helped with learning new insights about the best and potential customers
Advanced Analytics Manager
Bridgestone Americas Tire Operations LLC
01.2020 - 09.2020
- Managed and lead the advanced analytics team within Logistics and Supply Chain – Center of Excellence
- Actively involved in the project for developing simplified version of planning tool as a foundational work towards implementing Planning Capabilities for the logistics and supply chain management
- Worked with demand planning team on improving sales forecast accuracy by using advanced machine learning algorithms like XGBoost, LSTM, Prophet, etc
- Over traditional statistical methods
- Extensively involved in business process development and built criteria for analyzing and summarizing internal data from legacy data sources, contributing towards data cleansing and data prep methods
- Developed predictive models to identify operational gaps, drive process improvement and identify business opportunities in supply planning, sales, marketing, and finance within supply chain operations
- Managed planning and development of design and procedures for BI reports – customer fill rate, distribution center activity forecasting, inventory quality dashboard, supply chain KPI report for leadership team
- Analysis of industrial and market trends related to all product categories and commodity materials’ pricing.
Advanced Analytics Lead
Bridgestone Americas Tire Operations LLC
02.2018 - 12.2019
- Performed initial client assessment and analysis to begin research process
- Produced ad hoc reports and documents for senior team members on daily/monthly basis
- Used statistical techniques for hypothesis testing to validate data and interpretations
- Worked on supply chain projects and created trend reports and involved in business-critical decisions around anomalies with cross functional teams
- Managed, structured, and consolidated large amounts of data, exposed to data architecture and data warehouse and performed validation at each stage to ensure accuracy
- Responsible for creating data management/reporting functionality within ERP systems to provide performance metrics and visibility for spend across each business segments
- Built solutions with the use of BI reporting software from the ground up that are visually remarkable and scalable with quick turnover.
Senior Systems Analyst
Bridgestone Americas Inc
01.2012 - 01.2018
- Documentum/OpenText, SharePoint, Box as the Content Management Solution for various internal and external business users for archiving documents, worked towards standardizing as a centralized document management and archiving solution
- Provided support to OpenText - Captiva - imaging and document capture solution
- Part of Salesforce Support for SALESFORCE.com to help the business admin with Administration,
- Customization/Configuration, Workflow design, Reporting and Developing Custom Apps
- Administrating and maintaining all Documentum and Captiva servers (Windows Platform), both North America and Latin America Infrastructure and Applications
- Leveraged experience with Log Management and Monitoring tools like Splunk to apply operational intelligence over traditional logging methods
- Worked with IT security team on an anomaly detection model using Splunk ML toolkit.
Senior Software Engineer
Wipro Technologies
12.2010 - 01.2012
- Worked as part of the technical support team for operational activities around Documentum, Captiva and other
- EMC storage systems for hosted services and central document management services like CDMS, GCMS, and
- WebCMS for client GSK (Glaxo Smith Kline)
- Worked in various production upgrade and maintenance projects with - Documentum 6.0 to Documentum 6.5/6.6.Expertise in server installation, configuration, and administration (Windows/Unix) of Documentum
- Content Server 6.0/6.7SP1, xPlore 1.2, Interactive Delivery Services, Advanced Document Transformation Services (ADTS), Document Rendition Services, Business Process Management, Lifecycles and Workflows.
Technical Specialist
EMC Corporation
04.2008 - 03.2009
- Worked as a Content Management & Archiving Solution lead instructor for APAC Region
- Had been part of EMC Global Services, helped in building knowledge and skills to master the content storage and information management environment
- Enhanced technical instructional delivery for Captiva and Celerra Storage System and trained Major clients including MAF (Ministry of Agriculture and Forestry, NZ), EMC Internal Clients and Partners (Singapore), end-user- customers, distributors, or systems integrator
- Extensively trained on backup concepts, terminology, and architecture, Information storage concepts.
Software Engineer
Accenture Services Pvt Inc
06.2006 - 05.2008
- Worked as a part of T3 Advanced Content Management Support Team
- Developed and played key role in modelling the Documentum organizational structure, users, groups, and access rights for Documentum Repository Monitor and resolve user requests/Incidents in globally supported environments
- Worked as part of advisory team for Documentum applications and business processes in all supported environments, proactive knowledge gathering of the application functionality, along with proposing solution and design discussion with Client's concept team.
Education
MS - Data Science
Lipscomb University
MBA - Logistics and Supply Chain
Glamorgan University
Bachelor’s - Information technology
Indraprastha University
Skills
SQL, NoSQL, MongoDB
AWS Sagemaker
Azure ML StudioSnowflakeKubernetes, DockersTableau, Looker, Power BI
Data Prep, Alteryx, dbtSplunk (Security)Scrum (Jira), Agile
Python, R, Scala
CICD (Github)
Certification
AWS Certified Cloud Practitioner
Timeline
Data Engineering Manager
Built Technologies
05.2022 - Current
Lead Data Scientist
Bridgestone
10.2020 - 05.2022
Advanced Analytics Manager
Bridgestone Americas Tire Operations LLC
01.2020 - 09.2020
Advanced Analytics Lead
Bridgestone Americas Tire Operations LLC
02.2018 - 12.2019
Senior Systems Analyst
Bridgestone Americas Inc
01.2012 - 01.2018
Senior Software Engineer
Wipro Technologies
12.2010 - 01.2012
Technical Specialist
EMC Corporation
04.2008 - 03.2009
Software Engineer
Accenture Services Pvt Inc
06.2006 - 05.2008
MS - Data Science
Lipscomb University
MBA - Logistics and Supply Chain
Glamorgan University
Bachelor’s - Information technology
Indraprastha University