Summary
Overview
Work History
Education
Skills
Timeline
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Malissa Rodriguez

Houston,TX

Summary

Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies along with a track record of creating and executing successful marketing initiatives in the healthcare industry. Proven ability to build and maintain strong relationships with medical professionals and clinics. Effective in strategizing and implementing marketing plans to drive data volume.

Overview

6
6
years of professional experience

Work History

Marketing Specialist

SignatureCare Emergency Center
12.2019 - Current
  • Created and executed monthly events to promote services.
  • Developed and nurtured relationships with medical clinics, managers, directors, event coordinators and doctors.
  • Organized and facilitated lunch meeting with medical professionals to strengthen partnerships.
  • Collaborated with nurse manager and medical director to support healthcare operations.
  • Devised strategic marketing plans to target designated area/locations.
  • Actively participated in community events to enhance company visibility.
  • Analyzed and tracked performance metrics in response to patient volume.
  • Conducted monthly meeting to formulate and execute weekly marketing strategies
  • Regularly reported weekly agendas and marketing calendars to ensure effective planning.
  • Worked closely with in-house design team to develop visuals for content.
  • Monitored trends in social media, industry, and competitive landscape to create new material.
  • Updated social media platforms with latest news and corporate details.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Designed and implemented advertising and public relations activities.
  • Met with vendors to assess products, inquire about services and negotiate pricing.
  • Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
  • Updated customer database and generated lists and counts for direct marketing projects.
  • Marketed with company car at least 30 or more places.
  • Brought up volume over years working with Signature Care

Receptionist Administrator

SignatureCare Emergency Center
12.2017 - 12.2019
  • Answered incoming calls, directing clients to individuals addressing specific needs.
  • Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
  • Kept reception area clean and neat to give visitors positive first impression.
  • Handled complaints and questions, and re-directed calls to other team members.
  • Answered questions and addressed, resolved, or escalated issues to management personnel to satisfy customers.
  • Acted as first point of contact and set appointments for prospective clients.
  • Took delivery of packages and documents, applying appropriate internal policies relating to chain of possession.
  • Oversaw office equipment maintenance to support continuous and uninterrupted operations.
  • Monitored visitor access and maintained situational awareness to promote on-site security and safety.
  • Promoted maintenance of professional and courteous customer interactions across reception personnel.
  • Scheduled office meetings and client appointments for staff teams.
  • Screened visitors and issued badges to maintain safety and security.
  • Resolved issues through active listening and open-ended questioning, escalating major problems to manager.
  • Delegated tasks to administrative support staff to organize and improve office efficiency.
  • Provided backup to front desk to step in to assist with various tasks whenever employee was absent or at lunch.
  • Oversaw appointment scheduling and itinerary coordination for both clients and personnel.

Education

No Degree - Dental Hygienist

Houston Community College
Houston, TX

High School Diploma -

Goose Creek Memorial
Baytown, TX
06.2013

Skills

  • Pricing Structures Knowledge
  • Web Browser Software
  • Microsoft Dynamics
  • Event planning
  • Relationship building
  • Community engagement
  • Strategic Marketing
  • Reporting
  • Collaboration
  • Customer Demographics
  • Information Confidentiality
  • Business Administration

Timeline

Marketing Specialist

SignatureCare Emergency Center
12.2019 - Current

Receptionist Administrator

SignatureCare Emergency Center
12.2017 - 12.2019

No Degree - Dental Hygienist

Houston Community College

High School Diploma -

Goose Creek Memorial

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Malissa Rodriguez