MALLORY MARTIN
Nashville,TN
Summary
Experienced and innovative Marketing Director with over 8 years of proven success in designing and implementing brand strategies within a customer-centric, multichannel market.
Overview
11
11
years of professional experience
Work History
Marketing Director
Tennessean Travel Stop
02.2023 - Current
- Develop and execute comprehensive marketing strategies to establish the brand identity and drive foot traffic to the new retail establishment
- Lead a creative team responsible for designing and implementing brand assets, including brand guidelines, signage, displays, and promotional materials
- Coordinate and oversee marketing initiatives, including events, promotions, and advertising campaigns, to enhance brand visibility and drive consumer engagement
- Create & execute digital and traditional marketing strategies across multiple platforms
- Manage web content production processes including new website design, copywriting, SEO optimization, and graphic design
Sr. Marketing Manager
BlueSky Software
02.2022 - 02.2023
- Developed product campaigns through strategic brief development, leading channel roll-out plans and driving creative
- Implemented marketing plans, providing direction for each channel and its associated assets including timing, messaging and creative execution
- Created content creation strategy and assets for marketing campaigns
- Established key performance metrics for programs; provide regular reports and sentiment analysis
- Provided in depth analysis of post-campaign performance, and derive actionable insights that support results and recommendations for future investments
Marketing Director (contract)
Nexwear
08.2021 - 10.2022
- Participated in the development of branding and corporate identity initiatives
- Developed and implemented marketing plans, including promotional calendars, campaigns, and new product introductions
- Managed marketing budgets, forecast and investments to achieve performance goals
- Conducted customer, brand and product research initiatives
- Managed agency providers, consultants, freelancers and other suppliers, including contract negotiation and management
Marketing Director
Prime Time Toys
07.2017 - 08.2021
- Lead the strategic thinking, development and execution of Prime Time Toy's digital roadmap
- Managed digital objectives through mass market retailers (Amazon, Walmart, & Target)
- Directed & managed social media agency through development of ten social media platforms for three brands
- Initiated influencer marketing campaign strategies, optimization and execution
- Created overall vision to support product launches through video, photography and marketing content
- Lead the strategic business planning efforts across an integrated portfolio offering (which includes toy product, content, marketing, experiences, etc.)
Marketing & Sales Supervisor
LAT Apparel
03.2013 - 09.2016
- Managed marketing plans and strategy for B2B Sportswear Company
- Increased company sales and exposure by developing new branding, packaging, collateral, and sales materials and optimizing target audience
- Managed digital website imagery and descriptions
- Directed SEO and link-building campaigns to increase the websites credibility and drive traffic
- Planned annual print and digital advertising from budgeting, creative to execution
- Developed and implemented campaigns for email, social media, online advertising, and direct mail
- Produced high-quality marketing strategy documentation, including product marketing briefs, FAQs and brand standard guides
- Created vision and trend forecast for the corporate and five co-brand identities during 2015 brand re-launch
- Managed creative agency through branding initiatives and catalog photoshoots
Education
Bachelor of Science in Merchandising Apparel & Textiles -
University of Kentucky
01.2010
Skills
- Marketing Strategy Development
- Brand Development & Creative Content
- B2B & B2C Marketing
- Multi-Channel Campaigns
- Adobe Creative Suite
- Google Ads & Analytics
- Digital & Print Advertising
- SEO & Ecommerce Management
- Social Media & Email Marketing
- Budget & Forecasting
- Social Media Management
- Influencer Marketing
Timeline
Marketing Director
Tennessean Travel Stop
02.2023 - Current
Sr. Marketing Manager
BlueSky Software
02.2022 - 02.2023
Marketing Director (contract)
Nexwear
08.2021 - 10.2022
Marketing Director
Prime Time Toys
07.2017 - 08.2021
Marketing & Sales Supervisor
LAT Apparel
03.2013 - 09.2016
Bachelor of Science in Merchandising Apparel & Textiles -
University of Kentucky
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