Summary
Overview
Work History
Education
Skills
Personal Information
Certification
Phone
Timeline
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Mallory Mutchler

Summary

Take-charge event professional delivering meaningful, beautiful and impactful corporate events. Dependable and detail-oriented to manage multiple tasks and priorities. Focused on maximizing resource utilization to support scalable operations and increase bottom-line profitability. Organized and systematic with natural relationship-building and leadership talents.

Overview

10
10
years of professional experience
1
1
Certification

Work History

DIRECTOR, EVENTS AND STRATEGIC PARTNERSHIPS

ENABLECOMP
05.2025 - Current
  • Design and implement all event strategies to generate leads, build the brand, and provide customer relationship management opportunities.
  • Elevate the communication strategy pre- and post-event to capitalize on nurture opportunities to build the sales pipeline.
  • Optimize industry-led webinars and speaking engagements to garner stronger lead generation and brand building.
  • Partner with peers around the business to ensure a strong ROI from event and partner initiatives.
  • Management of event and webinar lead journey via all channels from lead source to Salesforce.com.
  • Secure incremental key industry partnerships to build the brand and impact lead generation.
  • Provides leadership and oversight of Marketing Coordinator.
  • Collaborate with SVP, Partnerships on managing and leveraging Connector Partners to drive lead generation and track progress in Salesforce.com.

MARKETING EVENTS MANAGER

SIGHTVIEW SOFTWARE
11.2024 - 05.2025
  • Create and implement an events strategy that aligns with our marketing objectives, enhances brand visibility, and drives lead generation.
  • Plan, organize, and manage all logistics for a variety of events, including trade shows, conferences, webinars, and corporate meetings, ensuring seamless execution from conception to completion.
  • Collaborate with vendors and partners to secure venues, catering, technology, and other resources, negotiating contracts to maximize value and minimize costs.
  • Work closely with marketing, sales, product management, and customer success teams to ensure event goals are aligned with overall business objectives and messaging.
  • Develop and manage event budgets, tracking expenses and ensuring events are delivered within financial constraints.
  • Oversee on-site event operations, including setup, registration, and execution, ensuring professional and engaging experience for attendees.
  • Systems used: Atlassian Suite, CVent, ZenDesk, HubSpot, Google AdWords, Salesforce, LinkedIn Advertising, Pardot, Trello, Smartsheet, Slack, Google Suite, Oracle Cloud, Darwinbox, Eloqua, Craft, Tableau, WordPress and Adobe.

MARKETING EVENTS MANAGER

FINTHRIVE
12.2022 - 05.2024
  • Created, designed, edited and approved all marketing materials and products for all customer and vendor events.
  • Supported and organized all logistical elements of marketing events, registration management, transportation, accommodation, catering, and technology needs.
  • Collaborated with the marketing team to support the creation and implementation of event promotion strategies, using various channels such as social media, paid search and email campaigns.
  • Specialized in both growth marketing and performance marketing.
  • Owned the end-to-end marketing process, using sprint-based agile planning and a data-driven approach to ensure continuous progress and improvements.
  • Resolved any issues that arose during the event, ensuring minimal disruption to the schedule and attendee experience by being available around the clock.
  • Managed the purchasing, finance, and onboarding process for all vendors and suppliers, keeping track of expenses, ensuring costs remain within our set budget.
  • Worked with vendors to design all marketing 'swag' and managed all marketing material inventory.
  • Gathered responses from attendees and sponsors to determine the event's impact and identify areas for enhancement.
  • Systems used: Captello, ZenDesk, HubSpot, Google AdWords, Salesforce, LinkedIn Advertising, Pardot, Asana, Smartsheet and 6Sense.

MANAGER, CUSTOMER SUCCESS

FINTHRIVE
03.2022 - 12.2022
  • Trained and lead a successful team of four Customer Success sales representatives.
  • Drove retention, growth, and ROI of the most strategic and complex customers by maintaining a deep understanding of their business objectives.
  • Partnered with field sales teams to build relationships within accounts, assisted in developing a business strategy to maximize opportunities for all products.
  • Facilitated and supervised Quarterly Business Reviews with customers and FinThrive representatives.
  • Qualified opportunities into the funnel and drive customer contact penetration in assigned accounts.
  • Coordinated with the marketing team to cultivate meaningful and impactful marketing campaigns.
  • 100% to sales goal in Fiscal Year 2021.

BUSINESS DEVELOPMENT MANAGER

FINTHRIVE
06.2021 - 03.2022
  • Identified partnership opportunities through various channels and qualified and developed prospective client relationships.
  • Establish relationships and secure contracts with new customers while driving the entire sales cycle from initial identification to closed sales.
  • Consult with prospective customers regarding their business challenges and requirements and provide a range of solutions with options and cost benefits.

MAJOR ACCOUNTS DISTRICT MANAGER

AUTOMATIC DATA PROCESSING
09.2018 - 05.2021
  • Strategized with mid-sized businesses about their Human Resources, including payroll, labor management and employee benefits.
  • Generated new business sales by canvassing and prospecting assigned field territory.
  • Achieved quarterly sales targets and strategic objectives by acquiring new customers and resellers within the assigned territory.
  • Lead solution development efforts to address end-user needs, involving necessary company and partner personnel.

ACCOUNT EXECUTIVE - PARTNER SALES EXECUTIVE

WAYSTAR (ZIRMED + NAVICURE)
09.2015 - 08.2018
  • Specialized in new business development for healthcare companies looking to reduce administrative burdens and increase revenue.
  • Managed and developed assigned territory, working with all levels, from biller to office manager to owner and CEO through a consultative sales approach.
  • Delivered solution demos for all provider specialties, billing companies, DMEs, management companies and software companies.
  • 111% of quota plan, Quarter 1 of 2018, 135% of quota plan, Quarter 2 of 2018.
  • President's Club 2017.

Education

B.A. - English

Indiana University

Skills

  • Event strategy
  • Lead generation
  • Partnership development
  • Budget management
  • Brand building
  • Cross-functional collaboration
  • Attention to detail
  • Strategic planning

Personal Information

Certification

  • Certified Quality Event Planner, Management and Strategy Institute
  • Certified Event Planning Specialist, National Career Certification Board

Phone

cell, (502) 548-6772

Timeline

DIRECTOR, EVENTS AND STRATEGIC PARTNERSHIPS

ENABLECOMP
05.2025 - Current

MARKETING EVENTS MANAGER

SIGHTVIEW SOFTWARE
11.2024 - 05.2025

MARKETING EVENTS MANAGER

FINTHRIVE
12.2022 - 05.2024

MANAGER, CUSTOMER SUCCESS

FINTHRIVE
03.2022 - 12.2022

BUSINESS DEVELOPMENT MANAGER

FINTHRIVE
06.2021 - 03.2022

MAJOR ACCOUNTS DISTRICT MANAGER

AUTOMATIC DATA PROCESSING
09.2018 - 05.2021

ACCOUNT EXECUTIVE - PARTNER SALES EXECUTIVE

WAYSTAR (ZIRMED + NAVICURE)
09.2015 - 08.2018

B.A. - English

Indiana University

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