Mallory Sellitto
Jersey City,NJ
Summary
Revenue optimization expert with a focus on data-driven pricing strategies and inventory management. Demonstrated ability to maximize yield while ensuring alignment with market dynamics. Known for collaborative problem-solving and delivering measurable results through innovative pricing solutions.
Overview
14
14
years of professional experience
Work History
Sr. Director- Ad Sales Planning/Stratgey
A+E Global Media
New York, NY
01.2025 - Current
- Lead strategic pricing and planning efforts to drive revenue growth across A+E’s global advertising portfolio.
- Develop and execute adaptive pricing models reflecting Upfront and Scatter market trends.
- Oversee comprehensive inventory management, including rate card development and ad inventory monitoring.
- Collaborate cross-departmentally with Ad Sales, Research, and Commercial Operations to ensure cohesive revenue strategies.
- Design and implement policies and operational improvements to enhance efficiency and scalability.
Director- Ad Sales Planning/Stratgey
A+E Global Media
New York, NY
01.2021 - 12.2024
- Directed linear revenue optimization through management of inventory, stewardship, and deal approvals.
- Contributed cross-functionally alongside Direct Response, Programming, Research, and Commercial Operations to design integrated solutions that strengthened overall business performance.
Sr. Manager- Ad Sales Planning/Stratgey
A+E Global Media
New York, NY
09.2017 - 01.2021
- Expanded responsibilities to lead pricing initiatives for major networks, including upfront and scatter markets.
- Conducted program development reviews and delivered ad hoc reporting to support strategic decision-making.
- Directed evaluation and optimization of legacy systems post-implementation of new technology platforms.
Manager- Ad Sales Planning/Stratgey
A+E Global Media
07.2014 - 09.2017
- Drove revenue growth by optimizing ad inventory management, plan stewardship, and deal approval workflows.
- Facilitated team training to enhance operational capabilities and sales effectiveness.
Sales Planner
A+E Global Media
New York, NY
12.2012 - 07.2014
Network Analyst
A+E Global Media
New York, NY
10.2012 - 12.2012
Sales Assistant
A+E Global Media
New York, NY
01.2011 - 10.2012
Education
B.S. - Public Relations
West Virginia University
Morgantown, WV12.2010
Skills
- Proficient in Excel for Advanced Data Analysis
- WideOrbit System Proficiency
- DDSI/PGT System Expert
- Strategic Pricing & Revenue Optimization
- Sales Strategy Development & Alignment
- Team Leadership & Collaboration
Accomplishments
- Selected for Women in Cable Telecommunications Rising Leaders Program
- Awarded A+E Networks TRUST Core Value Award by senior management
Affiliations
- Active member, Women in Cable Telecommunications (WICT) New York
- Department lead, A+E Flex Education Opportunities
Timeline
Sr. Director- Ad Sales Planning/Stratgey
A+E Global Media
01.2025 - Current
Director- Ad Sales Planning/Stratgey
A+E Global Media
01.2021 - 12.2024
Sr. Manager- Ad Sales Planning/Stratgey
A+E Global Media
09.2017 - 01.2021
Manager- Ad Sales Planning/Stratgey
A+E Global Media
07.2014 - 09.2017
Sales Planner
A+E Global Media
12.2012 - 07.2014
Network Analyst
A+E Global Media
10.2012 - 12.2012
Sales Assistant
A+E Global Media
01.2011 - 10.2012
B.S. - Public Relations
West Virginia University
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