Mamie Cornett
Summary
Results orientated Sales & Marketing Director with experience developing and maximizing senior living sales and marketing initiatives while providing exceptional customer service. A proven history of success in meeting sales/occupancy goals while managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments.
Overview
23
23
years of professional experience
Work History
Director Sales & Marketing
Solheim Senior Community
01.2021 - 04.2023
- Increased and maintained occupancy for memory care and assisted living to budget levels in four month period
- Secured 40% of 2023 annual entrance fee budget in first quarter
- Coordinated and executed all aspects of sales and marketing related to advertising (digital and print); direct mail; market research and referral development.
- Promoted community programs and services from first inquiry through move in;
- Implemented addition of VSA to website (TalkFurther) Collaborated with marketing agency to increase presence on social media; facebook, blogs, IG and LinkedIn weekly posts; community blogs
- Coordinated budget for google ads and SEM campaigns
- Created staged model apartments; oversaw refresh of apartments for new resident move in; researched and selected the design firm for the remodel of community lobby and hallways
Director Sales & Marketing
Sage Glendale
01.2020 - 12.2020
- Worked with operations team to promote opening of new community/developed relationships with referral agencies and community influencers
- Secured reservation deposits for opening in 2021
- Presentations at in person events (prior Covid shut down) and on Zoom post shutdown
- Virtual tours of proposed community amenities and apartments while building was under construction
Director Sales & Marketing
Pasadena Highlands
05.2019 - 12.2019
- Created and promoted incentive program to increase independent resident move ins; thirty additional move ins during six month period
- Implemented monthly marketing events in community
- Worked closely with Move In Coordinator, housekeeping and facilities team to insure apartments were ready for scheduled move in date
Director of Sales
Human Good
12.2015 - 05.2019
- Exceeded Entrance Fee goals by 48% in 2017 and 31% in 2018
- Increased occupancy by 15% from 2016 through 2018
- Coordinated refresh and staging of model apartments to insure appropriate mix of apartment style
- Maintained and updated weekly, monthly and annual sales reports; coordinated with team on competitive analysis
- Participated and presented at monthly marketing events
Consultant
Owner, Consulting Firm
04.2012 - 08.2015
- Served as consultant to privately owned Active Adult (55+) New Home Communities
- Developed Sales & Marketing Plans for small to medium employers/Hired and trained sales teams
- Implemented CRM program (Salesforce)
- Worked with agencies to develop advertising programs (print & digital); monthly sales events in communities
- Analyzed information from multiple sources to identify need for smaller homes and homesites
Senior Sales Counselor
The Clare at Water Tower
05.2010 - 03.2012
- Responsible for move ins to Assisted and Skilled Nursing in Life Care Community (opened in 2009)/ Increased occupancy to 95% within one year
- Worked closely with consultant to develop marketing presentations to physicians and surgeons to increase move ins to rehab; presented at luncheons about community services
- Organized and participated in programs offering CEU credits for appropriate staff at community to create awareness
- Increased assisted living occupancy from zero to 50% within one year
General Sales Manager
Del Webb/Pulte Homes Chicago Division
01.2000 - 12.2008
- 2007 to 2008 Mentored and managed twelve team members in six new home communities
- 2006 to 2007 responsible for sales goals and marketing initiatives
- Supervised the community team opening a new community; 300 homes sold at opening; participated in information meetings to groups larger than 700 in attendance
- 2005 to 2007 Managed and provided leadership to fifteen sales team members in one community; closed 600 homes in one year; mentored college graduates
- 2000 to 2005 Sales Counselor recognized as top producer in 2003; consistently exceeded sales goals and achieved 95% customer satisfaction; created and implemented end of year zero inventory promotion
Skills
Successful sales record
Sales Operations and Knowledge of Market Trend
Profit and revenue-generating strategies
Consultative sales/Trusted Advisor relationship
Goal and Detail Orientated with Excellent Communication skills
Additional Information
References Available Upon Request
Timeline
Director Sales & Marketing
Solheim Senior Community
01.2021 - 04.2023
Director Sales & Marketing
Sage Glendale
01.2020 - 12.2020
Director Sales & Marketing
Pasadena Highlands
05.2019 - 12.2019
Director of Sales
Human Good
12.2015 - 05.2019
Consultant
Owner, Consulting Firm
04.2012 - 08.2015
Senior Sales Counselor
The Clare at Water Tower
05.2010 - 03.2012
General Sales Manager
Del Webb/Pulte Homes Chicago Division
01.2000 - 12.2008
Similar Profiles
Cynthia Nyo DunCynthia Nyo Dun
Assistant Director of Dining Services at Morrison Senior LivingAssistant Director of Dining Services at Morrison Senior Living
Sophia CanoSophia Cano
Volunteer in Alzheimer’s Department at Solheim Lutheran HomeVolunteer in Alzheimer’s Department at Solheim Lutheran Home
Kimberly JohnsonKimberly Johnson
Lead Medical Assistant at Solheim Family MedicineLead Medical Assistant at Solheim Family Medicine
ABID MAHMOOD SALEEMIABID MAHMOOD SALEEMI
Director Sales & Marketing at Getz Pharma Pvt. LtdDirector Sales & Marketing at Getz Pharma Pvt. Ltd
Syed Ahmed MehmoodSyed Ahmed Mehmood
Director Sales & Marketing at POSTMAN (Express & Logistics)Director Sales & Marketing at POSTMAN (Express & Logistics)