Mamta Chaube
San Francisco,CA
Summary
Data oriented marketing professional with over 15+ years of experience both as team lead as well as IC in driving end to end customer lifecycle marketing and demand generation strategies among both SMB and Enterprise customers to help drive customer growth , adoption and monetization , fostering high-performing teams with a passion for product led growth and sales led growth strategies.
Overview
13
13
years of professional experience
Work History
Director, Customer Lifecycle Marketing
Atlassian
10.2014 - Current
- Led team in setting and executing end to end omnichannel customer lifecycle strategy and roadmap for Jira and Developer tool's acquisition, activation, adoption, onboarding, upgrades, retention, and revenue lifecycle that helped generate 1.5M-2M$ in annual bookings its first year of launch from small and medium size businesses through self serve as well as Low Touch strategies with Sales and Growth.
- Came up with innovative Product and Content Led Growth strategies for Atlassian’s Premium Edition promotion through the launch of Jira Premium Edition course package, and week-long community event involving champions through “Premium Week”. that helped increased the user adoption and retention rate by 125%.
- Led huge cross-functional “Self Serve and Low Touch” pod of Marketing analytics, Product, Growth, Sales and Demand generation channel teams to unlock database opportunity worth 1.5M$
- Awarded best business demand generation strategy proposal for the year 2022 by Marketing Leadership that involved recommendation around team structure, and proposals around accelerating the pipeline for both SMB as well Enterprise business.
- Launched innovative market development strategy through viral tactics on Community and University boosting awareness and registrations for our editions by 200%
- Worked with Performance Marketing in drafting Digital Strategy for awareness generation and demand capture for new Developer experience product :Compass
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Head of CRM and Lifecycle
Randstad Technologies , Charles Schwab
02.2014 - 10.2015
- ·Acted as an internal consultant to Schwab’s product owners and statistical marketing teams and designed cross-channel marketing strategy via predictive analytics solution for the across websites,contact centre and email channel. Boosted leads for Schwab Intelligent Portfolio offerings by 150%
- Worked on requirements documentation for multi-channel CRM projects including lead generation, got all the teams to agree on the design and the approach and call out any hiccups in feasibility, worked on user acceptance test cases as well as conducted integration testing for cross-channel requirements. Analyze multiple data sources and databases to diagnose, troubleshoot, and improve various data issues.
- Analyzed audience segmentation, designed and develop e-marketing nurture and demand generation campaigns for the business sponsor using the Next Best Play model.
- Trained new employees on CRM usage, fostering a culture of data-driven decision-making within the company.
- Analyzed customer interactions and purchasing patterns, enabling more targeted marketing campaigns.
- Boosted CRM adoption by streamlining processes and providing comprehensive training to team members.
- Optimized lead nurturing processes through better segmentation and personalized communication strategies.
Growth CRM Marketing Manager
Sharp Decisions , Honda
02.2012 - 02.2014
- Led, designed and ran database marketing campaigns by identifying opportunities and trends in the CRM.
- Boosted leads/MQLs by 200%
- Analyzed customer interactions and purchasing patterns, enabling more targeted marketing campaigns.
- Optimized lead nurturing processes through better segmentation and personalized communication strategies.
- Conducted training and mentored team members to promote productivity and commitment to friendly service.
- Liaised between customers and organization with particular focus on working with sales department.
- Created customer support strategies to increase customer retention.
Database Marketing Manager
IBM
07.2011 - 12.2012
- Increased revenue by 300% by leveraging predictive analytics tools for enhanced customer behavior insights.
- Collaborated with cross-functional teams to develop cohesive marketing strategies aligned with overall business objectives.
- Streamlined data management processes by consolidating databases and removing obsolete information.
- Optimized email marketing campaigns through rigorous A/B testing and performance analysis.
Education
Certification - Growth
Reforge - Product Growth And Marketing Strategy
San Francisco, CAMBA - Marketing
California State University - Long Beach
Long Beach, CA07.2012
Bachelors of Computer Science - Information Technology
Mumbai University
India07.2006
Skills
- Go to Market Planning
- Growth and Lifecycle Marketing
- People Management
- Demand Generation
- Product Led and Content Led Growth Strategies
- High touch and low touch strategies
- Budget Management
Timeline
Director, Customer Lifecycle Marketing
Atlassian
10.2014 - Current
Head of CRM and Lifecycle
Randstad Technologies , Charles Schwab
02.2014 - 10.2015
Growth CRM Marketing Manager
Sharp Decisions , Honda
02.2012 - 02.2014
Database Marketing Manager
IBM
07.2011 - 12.2012
Certification - Growth
Reforge - Product Growth And Marketing Strategy
MBA - Marketing
California State University - Long Beach
Bachelors of Computer Science - Information Technology
Mumbai University