Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Manasi Talikoti

Santa Clara,CA

Summary

7 + years’ Project Management and Digital Marketing experience. Worked in both B2B and B2C sectors. Strong experience in working with cross functional teams, gathering requirements and building out processes. Manages marketing projects from conception to deployment and handles multiple creative projects by initiating creation of creative briefs, timelines, campaign schedules, resource allocation, budgets and creative deliverables. Communicates all expectations and marketing campaigns deadlines to stakeholders, tracks progress, and understands dependencies.

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 7+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Marketing Project Manager (Contract)

Google - Contract
10.2024 - Current
  • Manage the perks program on the Chromebook perks page. (Implementation to Execution)
  • Work with client/developer and internal cross functional stakeholders to gather and document all information.
  • Set up meetings and work back schedules.
  • Enter the offer details in the PM tool, complete translation process, test redemption process and manage timelines.
  • Create processes with timeline of each perk (Google owned products and third party products). Categorizing perks in to Tier 1, Tier 2 and Tier 3 tand created/implemented workflows in Buganizer.
  • Set up a regular cadence for stakeholder meetings and communication each week to understand what is in the pipeline.
  • Project manage/event planning for corporate events. Work with the marketing, web, social media, and creative team to ensure successful completion of projects.
  • Maintain the process of working with third party developers by working with internal Engineering team on creating testing one pagers, optimization and implementation of a new offer.

Digital Engagement Lead (Contract)

Gilead Sciences
09.2023 - 11.2023
  • Partner with cross functional stakeholders across all areas of Marketing (web, email, social team etc.) to understand, document, and communicate project scope with all key stakeholders.
  • Collaborate with Brand leads and creative agencies to run marketing campaigns for the therapeutic areas Covid and HIV.
  • Work with cross-functional stakeholders to plan and run campaigns, finalize creative assets, plan for launch by creating work back schedules.
  • Working with the legal compliant team to make sure the marketing content created is as per their guidelines.
  • Build out Asana boards and workflows as per the type of marketing requests for each therapeutic area. For example: Web, email and paid media.
  • Connect with other teams like (Salesforce marketing team, Analytics, Advertising, Social regularly to ensure requirements are documented, communicated and priorities are known to the team.

Marketing/Creative Project Manager

Carbon Health
11.2021 - 07.2022
  • Create agile framework by establishing new project management processes, owning weekly sprint sessions for on-going marketing campaigns.
  • Create project schedules, assign tickets to the creative teams and manage resource allocation.
  • Design and implement go to marketing strategies to launch Jira for the marketing team.
  • Running weekly sprint to identify marketing requests across the company – prioritize and assign them to creative team.
  • Work closely with marketing stakeholders, creative team on various ongoing digital creative marketing requests and campaigns.
  • Track issues & risks related to the projects, provide recommendations for solutions. For example – Breast cancer awareness campaign, diabetes awareness campaigns etc.
  • Organize, facilitate kick off and status meetings, create meeting agendas, present creative briefs, highlight and communicate key milestones, and keep track of follow up items. Summarize and communicate meeting outcomes to all stakeholders after the initial kick off call.
  • Maintain communication with all project stakeholders to ensure timely delivery of creative assets.
  • Expertise spanning cross-functional team development, leadership, collaboration, strategic planning, acquisition marketing, market analysis and expansion.
  • Manage projects end to end from kick off, brainstorm sessions to creative review and final delivery of the creative assets.
  • Conduct data analysis of marketing campaigns and report metrics and suggest optimization methods to approach to improve campaign performances.
  • Conduct post-mortem meetings, determine improvements, and implement process changes.
  • Manage third-party vendors (creative agencies) and work closely with vendors to proactively manage timeline expectations and communicate via PM tool and follow the correct process and finally document it.

Marketing Project Manager (Contract)

Pure Storage
05.2020 - 10.2021
  • Create project plans and schedules to support the successful execution of various Marketing Operations and Marketing Technology projects. (Tools use – Smart sheet, Gant charts and Google sheets)
  • Develop quarterly roadmaps for Tier 1 product launches that align with business priorities.
  • Project manage Tier 1 and Tier 2 marketing programs and BU launches at Pure Storage.
  • Run weekly sprint meetings to review all B2B marketing requests.
  • Establish marketing project management process and communicate to all the stakeholders via presentations.
  • Track milestones, manage task/sub tasks project dependencies, manage and monitor task progress and key deliverables and keep teams updated via our project management tool (Welcome).
  • Review and accept new marking work requests.
  • Create workback schedules for Tier 1 marketing campaigns and Advertising Campaigns like product launches.
  • Assign the work requests to copy and creative team.
  • Understand and analyze the creative team bandwidth.
  • Closely monitoring the workflows withing the tasks
  • Work closely with creative team and stakeholders – provide regular updates on their marketing requests.
  • Collaborate with cross-functional teams and effectively managed stakeholders' expectations, including investors, press, product development, sales, sustainability, engineers, and vendors, ensuring a successful product launch
  • Build weekly metrics report on the number of incoming marketing requests tasks overdue/tasks completed etc.
  • Conduct postmortem of the Tier 1 BU launch programs and provide recommendations on process improvements.
  • Multi-task and manage multiple product launches with tight timelines and work cadence.
  • Tools used – SPARC/JIRA and Workfront.

Marketing Project Manager (Contract)

eBay
09.2018 - 02.2020
  • Project management and oversight of eBay onsite campaigns for different verticals – Fashion, seller, electronics.
  • Create agile framework by establishing new project management processes, owning weekly sprint sessions for on-going marketing campaigns.
  • Setting up Resource Management in Workfront tool and work with key functional leads through the tool by establishing templates based on marketing requests/assets.
  • Coordinate creative development, agency management, and ensure campaigns are delivered on time for owned channels.
  • Collaborate with marketing and business units to develop owned channel marketing strategies.
  • Build campaign delivery timelines, lead creative reviews.
  • Track progress, manage the workflows, project dependencies, monitor task progress and key deliverables to keep teams updated via our project management tool (Workfront).
  • Enter Trafficking Briefs for all owned channel campaigns.
  • Multi-task and manage multiple product launches with tight timelines and work cadence.
  • Collect and analyze post-campaign insights and implement learning’s into future campaigns.

Marketing Specialist – UX Research Team (Contract)

Google
08.2017 - 06.2018
  • Conduct marketing campaigns to get research study participants for Google UX Research Studies for products like Android, Android Wear, Verily, Accessibility, Google Play and Chrome.
  • Work with different Google Business Units. Project managed the paid/nonpaid marketing campaigns.
  • Collaborate and work with cross-functional teams, involving key stakeholders.
  • Utilize Google Ads to target specific audience segments and optimize campaign performance.
  • Coordinate with different teams for creative, video, print design, content management, PR, social media, and PPC teams.
  • Create Marketing Campaign Briefs – Timelines, budget, ideas and overall marketing plan.
  • Manage marketing campaigns – In-product, Email, social media and Events.
  • Outreach to Business Units and establish new partnerships.

Digital Marketing Manager

QuestionPro
09.2016 - 12.2017
  • QuestionPro is an Online survey software and data insights platform with 2.5 million users across 100 countries.
  • Handle all B2B social media marketing channels for QuestionPro.
  • Increased Twitter followers by 15,000.
  • Analyze inbound traffic and track social media metrics weekly.
  • Work with Product Marketing Managers for webinar topic and focus.
  • Work with internal and external contacts to get the right webinar speakers.
  • Coordinate with PMM and technical experts for new blog.
  • SEO: Analyzed web traffic through Google Analytics and Moz and optimize case studies, survey templates and blogs for better Google search ranking.
  • Develop sales enablement materials including industry white papers, case studies, email campaigns, info graphics and blog posts.
  • Social Media Tools used: Nimble, Sprout social and Hootsuite.

Social Media Marketing Specialist (Contract)

SanDisk
01.2017 - 04.2017
  • Company Overview: SanDisk - American manufacturer of flash memory products, including memory cards & readers, USB flash drives, & solid-state drives.
  • Handle all B2B social media marketing channels for SanDisk’s Data Center Solutions business unit.
  • Generate and execute creative ideas to promote content on social media channels.
  • Ideate on GIF/info graphics/visuals.
  • Conduct social media campaigns for exclusive events for SanDisk.
  • Report on the social media metrics.
  • Regular ideation on finalizing webinar topics.
  • Design social media visuals using Adobe Photoshop

Internship – Marketing Associate

Citrix Startup Accelerator
01.2015 - 06.2015

Assistant Manager, Client Servicing

O4 Digital Advertising Company
07.2012 - 11.2013
  • Project manage and coordinate between ad buyers (client), creative teams, director and finance.
  • Coordinate end-to-end client servicing functions like ad ideation, budgeting, ad production and postproduction reviews.
  • Manage advertisement accounts from diverse industry verticals like Film, Telecommunications, Automobile, and Manufacturing.

Education

MBA - Media and Entertainment

Manipal University
Bangalore, India
05.2012

Bachelors - Journalism and Mass Communication

Amity University

GED -

UCSC - Silicon Valley Extension
Santa Cruz, CA
06.2014

GED -

San Francisco State University
San Francisco, CA
03.2014

Skills

  • Project Management Tools: SPARC/JIRA, Adobe Workfront, Happy Fox, Asana, Welcome, SharePoint, Confluence
  • Digital Marketing Tools: HubSpot, Google Ad Words, Google Analytics, Screaming Frog SEO Spider, Hootsuite, Buffer, Sprout Social, Nimble, Event Management features of Eventbrite, Mail Chimp
  • Design Tools: HTML/CSS to update websites, In Design, Photoshop, Figma, and MS PowerPoint Analysis Tools: MS Excel, Regression Analysis, Pivot Table, V-Lookup
  • Competitive analysis
  • Process improvement
  • Campaign management
  • Resource management
  • Project scheduling
  • Product launches
  • Creative direction
  • Marketing campaign management
  • Project management
  • Content coordination

Certification

  • Marketing Management Certificate, UCSC – Extension
  • Social Media Marketing (SMM) Certificate, SFSU – Extension
  • HubSpot Certification
  • Wordpress Certification
  • Currently Undergoing: PMP Certification

Timeline

Marketing Project Manager (Contract)

Google - Contract
10.2024 - Current

Digital Engagement Lead (Contract)

Gilead Sciences
09.2023 - 11.2023

Marketing/Creative Project Manager

Carbon Health
11.2021 - 07.2022

Marketing Project Manager (Contract)

Pure Storage
05.2020 - 10.2021

Marketing Project Manager (Contract)

eBay
09.2018 - 02.2020

Marketing Specialist – UX Research Team (Contract)

Google
08.2017 - 06.2018

Social Media Marketing Specialist (Contract)

SanDisk
01.2017 - 04.2017

Digital Marketing Manager

QuestionPro
09.2016 - 12.2017

Internship – Marketing Associate

Citrix Startup Accelerator
01.2015 - 06.2015

Assistant Manager, Client Servicing

O4 Digital Advertising Company
07.2012 - 11.2013

Bachelors - Journalism and Mass Communication

Amity University

GED -

UCSC - Silicon Valley Extension

GED -

San Francisco State University

MBA - Media and Entertainment

Manipal University

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