Manda L. Huggins
Dallas,TX
Summary
Professional managerial candidate with deep understanding of operational excellence and team leadership. Proven ability to drive growth and enhance productivity through strategic planning and effective resource management. Emphasizes collaboration and adaptability to meet organizational goals, showcasing excellent problem-solving and decision-making abilities.
Overview
21
21
years of professional experience
Work History
General Manager- South Central Region
Mark Anthony Brands, Inc
04.2023 - Current
- Manage a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Develop and implement strategies in 5 states to increase sales and profitability.
- Cultivate strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Champion continuous improvement initiatives that enhanced operational performance across all departments.
- Analyze market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Drive revenue growth by identifying and penetrating new market segments with tailored marketing strategies.
- Manage budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Formulated policies and procedures to streamline operations.
Regional Director, Key Accounts, South Central
Mark Anthony Brands, Inc
08.2020 - 04.2023
- Led team of 5 Key Account Managers, covering 9 states, to manage, develop, and support our major Regional and National chain retailers.
- 4.1 M CE, +93%
- Pioneered use of data analytics for informed decision-making, leading to more targeted and effective business strategies.
- Developed and executed successful business plans, resulting in increased market share and profitability.
- Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success
- Monitor business trends, forecast, adjust budgets,and operational plans to maximize growth and opportunities
- Analyze teams performance on weekly basis through review of in-depth reports.
- Build new tools, processes, and resources; retail activation trackers, pricing and margin grids, communication and recap templates
Director, Training & Development
Mark Anthony Brands, Inc
03.2017 - 08.2020
- Built and developed training programs to support onboarding, staff development, sales processes, productivity improvements, and curriculum strategy and design.
- Worked closely with SME and SLT to validate relevancy of content, gain insight, and alignment on all program
- Researched material, developed curriculum, and launched comprehensive sales training programs: Lemon Brick Road Orientation, Lemon Certification, Lemon Refreshers and Managing at Mike’s, Virtually Selling
- Created and conducted sales training classes to increase impact and performance with distributors and retailers
- Built an LMS to create, track, manage and distribute learning materials
- Enhanced Mentor Program to improve employee satisfaction, develop leadership, and teach new skills
Senior Field Sales Manager
Mark Anthony Brands, Inc
12.2014 - 03.2017
- Led a team to effectively manage and influence our distributor network to drive overall sales, distribution and profit.
- 1.5M CE's, +6.5% volume increase
- Led a team of 5 Field Sales Managers who are responsible for managing our distributor network; pricing, promotions, incentives, programs, inventory
- Worked directly with principals of distributors to ensure ABP is properly planned, on task and fully executed
- Collaborated with Finance to ensure pricing structure is on target; develop adjustments to fit strategy
- Worked in conjunction with Key Accounts, Marketing, and Finance to create local consumer engagement programming; sweepstakes, text to win, coupons
Key Account Manager- Large Format
Mark Anthony Brands, Inc
11.2012 - 12.2014
- Worked directly with buyers in major Large Format retailers to grow our business through an effective business plan: pricing, distribution, in store strategies, promotions, consumer interaction and brand awareness.
- 300K CE's, + 17%
- Reached over 100,000 cases in sales for #2 Large Format retailer, 18% increase vs PY
- Collaborated with Compliance and distributor network to effectively execute new sampling law; over 2,500 samplings conducted annually
- Analyze and present IRI and internal data for product and market trends
Key Account Manager- Small Format
Mark Anthony Brands, Inc
08.2011 - 11.2012
- Developed relationships with buyers and distributor partners in the Small Format channel to gain distribution and increase channel specific programming, sales and overall brand awareness in top Convenience Channel accounts
- Collaborated with Field Sales and Management to build and execute a new strategy to increase Single Serve distribution and sales throughout the region
- Secured 60% distribution within 90 days of launch of HARDER brands in MS
- Increased distribution +18%, in assigned chain accounts, on the focused Single Serve package in TX
Market Manager, Central Texas
Mark Anthony Brands, Inc
05.2005 - 08.2011
Market Manager, N Dakota/S Dakota/Northern Minnesota
Mark Anthony Brands, Inc
04.2004 - 05.2005
Education
Leadership for Managers Certificate -
University of Texas
AA Degree - Business Management/Business Administration
Rasmussen College
Accredited Practitioner - undefined
Insights Discovery
Sales and Coaching Leadership Certificate - undefined
Tom Fox
Development Certificate - undefined
Global Institute of Learning
Skills
- Sales Training Development
- Sales Strategy & Execution
- Leadership & Team Building
- Major Retailer/Distributor Relationships
- Business Development
- Budget Management
Accomplishments
In 2024,
- Exceeded ABP Goals; +7% volume growth and +6% POD growth, resulting in the awarded Region of the Year
- Increased operating contribution vs previous years
- Grew Market Share; +11 pts
- Spearheaded the distributor network assignments and launched the new N/A business in 5 states
Timeline
General Manager- South Central Region
Mark Anthony Brands, Inc
04.2023 - Current
Regional Director, Key Accounts, South Central
Mark Anthony Brands, Inc
08.2020 - 04.2023
Director, Training & Development
Mark Anthony Brands, Inc
03.2017 - 08.2020
Senior Field Sales Manager
Mark Anthony Brands, Inc
12.2014 - 03.2017
Key Account Manager- Large Format
Mark Anthony Brands, Inc
11.2012 - 12.2014
Key Account Manager- Small Format
Mark Anthony Brands, Inc
08.2011 - 11.2012
Market Manager, Central Texas
Mark Anthony Brands, Inc
05.2005 - 08.2011
Market Manager, N Dakota/S Dakota/Northern Minnesota
Mark Anthony Brands, Inc
04.2004 - 05.2005
AA Degree - Business Management/Business Administration
Rasmussen College
Accredited Practitioner - undefined
Insights Discovery
Sales and Coaching Leadership Certificate - undefined
Tom Fox
Development Certificate - undefined
Global Institute of Learning
Leadership for Managers Certificate -
University of Texas
Awards
Region of the Year- 2024
President's Award- 2017
Key Account Manager of the Year- 2014
Passion & Inspiration- 2011
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