Hi, I’m
AMANDA "MANDI" MOLINAR
Business & Marketing Strategy Leader
Austin,TX
Summary
Insightful marketing and communication leader who optimizes global initiatives, assesses organizational needs, and implements strategic business plans. Routinely exercises independent judgment in developing methods, techniques and criteria for achieving objectives. Highly praised for outstanding communication and successful delivery of engaging programs in fast-paced, challenging environments.
Overview
15
years of professional experience
Work History
AQUENT
GEO SALES & CHANNEL ACTIVATION LEAD
12.2020 - 10.2023
Job overview
- Advisor and communications liaison for Japan, India, Asia Pacific (APAC), North America, and Latin America (LatAm); conduct weekly LatAm editorial planning meetings in Spanish to build rapport and eliminate language barriers
- Coordinated weekly team meetings with leadership and business representatives to set business priorities and clarify communication needs for each geography
- Led monthly and quarterly editorial planning spanning the HPE portfolio for sales and channel partner audiences for each geography; produce quarterly promotions and incentives aligned with regional priorities and compliance needs
- Project managed top-level communications deliverables following approved editorial plans for articles, social media content, executive communications, invitations, and emails
- Produced and published a minimum of 12 articles in Seismic and 10 monthly emails with Moosend across all geographies and program articles into weekly and biweekly sales and partner newsletters for mass email distribution
- Submitted, edited, and approved up to 10 weekly partner email communications across all geographies, six languages, and five regions
- Supported the news publishing process by lending editing skills to content written by colleagues
- Analyzed, tracked, and reported the quarterly performance of communication deliverables to identify insights and adjust communications plans as necessary
- Increased the readership and usability of Seismic for LatAm and North America geographies by 5% YoY; quarterly metrics show both using Seismic > 20% when compared to global metrics.
FUTUREALIGN INC.
EMPLOYEE & SAFETY COMMUNICATIONS MANAGER
03.2018 - 01.2021
Job overview
- Developed the communications roadmap for refinery and polypropylene construction expansion sites, tracked and reported on a monthly budget of $30K; presented project proposals and scope of work estimates to potential clients
- Partnered with stakeholders, the Safety Security Health & Environment (SSHE) Manager, and SSHE Lead to identify communication gaps and tailor messaging for employees
- Developed more than seven safety campaigns to support messaging for site signage, banners, presentations, videos, and promotional giveaways
- Created and executed 100 video ads for outdoor digital billboards
- Recognized with the KBR CEO Award for communication efforts in the BLADE Project and awarded the Global Projects President’s SSHE Award for the BLADEOne Approach.
REVENTION, INC.
MARKETING MANAGER
09.2015 - 11.2017
Job overview
- Managed all company marketing campaigns, events, public relations, and promotional materials for Revention Point of Sale; built and cultivated partnerships with local and national vendors to maximize brand awareness
- Produced more than seven domestic trade shows each fiscal year utilizing a budget of $75K, including design concepts, show orders, media packets, advertising, sponsorships, shipments, lead distribution, and on-site show supervisor
- Strategized and designed advertisements, email blasts, promotional sales advertisements, and website content, analyzed digital marketing including SEO in Google AdWords and Google Analytics
- Wrote and edited promotional literature, technical sales brochures, press releases, internal quarterly newsletters, monthly customer newsletters, and website content.
CONSOLIDATED ASSET MANAGEMENT SERVICES
CORPORATE COMMUNICATIONS SPECIALIST
05.2014 - 09.2015
Job overview
- Managed advertisements, marketing budgets, press releases, social media, communication, trade shows, print and electronic media creation, promotional items, and meetings/special events for four business groups and four subsidiaries
- Developed branding guidelines for the company as well as redesigning subsidiary company logos to create consistency using Adobe Pro.
TOSHIBA INTERNATIONAL CORPORATION
MARKETING COMMUNICATIONS SPECIALIST/ADMINISTRATOR
08.2011 - 05.2014
Job overview
- Designed advertisements, product unveilings, press releases, internal and external communications, trade shows, media, brochure creation, social networking, and meetings for four divisions
- Conceptualized, planned, and executed more than five domestic and international trade shows with budgets of up to $1M.
Education
St. Edward’s UniversityAustin, TX
Bachelor of Liberal Arts, Communications
Skills
- Content Strategy
- Corporate Communications
- Internal Communications
- Writing
- Branding
- Brand Awareness
- Strategic Communications
- Web Content Writing
- Market Planning
- Communications Planning
- Digital Marketing
- Public Relations
- Marketing Campaigns
- Event Planning
- Marketing Strategy
- Copywriting
- Crisis Communication
- Media Production
- APAC
- North America
- Latin America
- Bi-Lingual: English/Spanish
- Seismic
- Salesforce
- Zoho
- Mailchimp
- Moosend
- MS Office Suite
- PowerPoint
- Adobe Creative Suite
- Google AdWords
- Google Analytics
- Business Development
- Strategic Prospecting
- Relationship Building
- Product Promotions
- Teamwork and Collaboration
- Goal-Oriented
- Persistent and Resilient
- Client Relationship Building
- Mentoring and Training
- Bilingual
- MS Office Applications
Accomplishments
- Developed a strategic editorial plan for Latin America that resulted in the award of HPE Geo of the Year for 2022, including amplification of incentives, new products and services, social media, and managing marketing collateral
- Nominated for a Gartner Award for the launch of a major safety campaign including > 20 safety vendors, 50 city officials, executives, 3K attendees, and media with a 90% participation rate and a post-event survey showing 92% satisfaction
- Reduced shipping and labor costs by $25K YoY following research and a cost comparison of trade show vendors
Languages
Spanish
Full Professional
Timeline
GEO SALES & CHANNEL ACTIVATION LEAD
AQUENT
12.2020 - 10.2023
EMPLOYEE & SAFETY COMMUNICATIONS MANAGER
FUTUREALIGN INC.
03.2018 - 01.2021
MARKETING MANAGER
REVENTION, INC.
09.2015 - 11.2017
CORPORATE COMMUNICATIONS SPECIALIST
CONSOLIDATED ASSET MANAGEMENT SERVICES
05.2014 - 09.2015
MARKETING COMMUNICATIONS SPECIALIST/ADMINISTRATOR
TOSHIBA INTERNATIONAL CORPORATION
08.2011 - 05.2014
St. Edward’s University
Bachelor of Liberal Arts, Communications