Hi, I’m
Amanda (Mandie) Kijinski
Westlake,OH
Summary
Accomplished sales and operations executive with a proven track record in driving significant revenue growth and operational efficiencies across technology and media sectors. Expert in conducting detailed business reviews to uncover new revenue streams, enhancing partner relations for market expansion, and leading cross-functional teams to improve project delivery and operational innovations. Proficient in deploying programmatic strategies, driving product innovation, and developing strategic partnerships. Recognized for establishing a pioneering Programmatic Strategy division and achieving rapid professional growth through strategic reorganization and innovation.
Overview
12
years of professional experience
Work History
Media.net
Midwest Sales Lead, Senior Director
04.2021 - Current
Job overview
- Spearheads Central region sales and operations, achieving an 80% YoY sales increase in the latter half of 2023 through strategic tech-focused initiatives and engagement strategies.
- Executes quarterly business reviews and maintains continuous client management and engagement, uncovering additional revenue and expansion opportunities within the existing client base.
- Enhances partner relationships and forges strategic alliances by effectively communicating cutting-edge tech solutions.
Boosts project delivery efficiency and drives innovation with improved cross-functional collaboration, emphasizing operational savviness. - Propels organizational growth by proactively networking at tech industry events and staying at the forefront of emerging market trends.
- Facilitated seamless business transitions during acquisition, ensuring minimal disruption to ongoing operations while integrating teams effectively.
- Boosted company reputation, consistently delivering high-quality products that exceeded customer expectations.
Nativo
Global Programmatic Lead
01.2018 - 04.2021
Job overview
- Spearheaded the creation and rapid scale-up of a programmatic advertising business, growing revenue from inception to over $4 million within three years.
- Created sustainable business models to ensure long-term profitability while maintaining ethical standards in all operations.
- Collaborated with the Chief Revenue Officer to strategize and deploy a programmatic revenue strategy, enhancing market penetration and growth.
- Led national programmatic strategy and team members, aligning operations with corporate objectives and revenue targets.
- Directed all programmatic team members, fostering a culture of innovation, efficiency, and strategic execution.
• Partnered closely with the Product team, applying a hands-on approach to refine and expand our programmatic offerings, driving product innovation. - Engaged in active communication and relationship-building with key DSP partners (DV 360, TTD, etc.), expanding strategic alliances and partnership revenue.
- Spearheaded internal initiatives to elevate programmatic knowledge and communication, promoting organizational learning and operational excellence.
- Led change management efforts during periods of transition or transformation ensuring minimal disruption to ongoing operations.
- Oversaw global product development and partner relationships, enabling footprint expansion into new markets.
- Implemented cost-saving measures across all departments by streamlining processes and optimizing resource allocation.
Nativo
Senior Account Manager
01.2016 - 01.2018
Job overview
- Excelled in top-tier advertiser relations, mastering client management and satisfaction.
- Managed 25 enterprise clients, achieving an average renewal rate of 82% in revenue.
- Led strategic campaign optimization, applying analytical and strategic acumen for client success.
- Drove creative campaign innovation, solving complex challenges with creativity.
- Enhanced collaboration through impactful client demos and strategy meetings.
- Demonstrated exceptional organizational skills in managing campaign workflows.
- Utilized data insights to continuously improve campaign performance.
- Partnered with Ad Operations, leading to operational excellence and surpassed benchmarks.
- Presented data-driven insights to clients, utilizing persuasive storytelling for actionable results.
- Spearheaded renewal strategies, showcasing business development skills and revenue growth.
- Achieved seamless technology integrations, highlighting expertise in tech solutions and teamwork.
Spark Foundry
Media Supervisor
01.2015 - 01.2016
Job overview
- Spearheaded a dynamic multicultural team at Spark SMG, fostering innovation and excellence in Hispanic market campaigns.
- Managed Spark SMG's Hispanic team for Kao Brands, REI, Daisy, & CiCi’s, highlighting leadership in multicultural campaigns.
- Monitored competitive activity closely, adjusting plans as necessary to maintain a strategic advantage in the marketplace.
- Led client relations for Spark SMG, showcasing stakeholder management excellence.
- Presented insightful reports to clients demonstrating campaign success and provided actionable recommendations for improvement.
Starcom Mediavest Group
Media Associate
06.2012 - 01.2015
Job overview
- Advanced to a pivotal role within Spark SMG and Tapestry P&G TV AOR, showcasing rapid career progression.
- Reorganized operations to align with P&G's innovative category expert structure, demonstrating strategic agility and leadership.
- Served as P&G's National AOR, mastering cross-media buying strategies including digital, mobile, print, and TV.
- Excelled in programmatic digital media buying, underscored by completing SMG's "Programmatic Fundamentals" certification.
- Took on the role of ad-hoc Hispanic national digital buyer and led initiatives in Emerging Urban Markets, evidencing versatile market engagement.
- Directed total market media planning and activation across top U.S. markets, emphasizing a comprehensive media strategy.
Education
Quantic School of Business & Technology Remote
MBA from Advanced Finance & Strategic Leadership
01.2025
Ohio State University Columbus, OH
Bachelor of Arts from Public Affairs
06.2012
University Overview
- Extracurricular Activities: President, of Public Relations Student Society of America, elected to Press Secretary for OSU Student Government in 2012, American Marketing Association
Ohio State UniversityColumbus, OH
Bachelor of Arts from Strategic Communication
06.2011
Skills
- Team Leadership & Management
- Change Management
- Risk Management
- Strategic Planning
- Operational Excellence
- Customer Focus
- Adaptability
- Financial Acumen
- Business Development
- Ethical Leadership
- Relationship Building
Volunteer Experience
Advisory Board Member - Friends of Parkinson’s
Cuyahoga County Precinct Election Official
Women in Tech for Gender Equality
Cleveland Women in Business for Good
Timeline
Midwest Sales Lead, Senior Director
Media.net
04.2021 - Current
Global Programmatic Lead
Nativo
01.2018 - 04.2021
Senior Account Manager
Nativo
01.2016 - 01.2018
Media Supervisor
Spark Foundry
01.2015 - 01.2016
Media Associate
Starcom Mediavest Group
06.2012 - 01.2015
Quantic School of Business & Technology
MBA from Advanced Finance & Strategic Leadership
Ohio State University
Bachelor of Arts from Public Affairs
Ohio State University
Bachelor of Arts from Strategic Communication