Summary
Overview
Work History
Education
Skills
Languages
Education
Certification
Timeline
Generic

Yessli Pena

Fort Lauderdale,FL

Summary

Dynamic and results-driven business development professional with a proven track record in lead generation, qualification, and closing high-value partnerships. Adept at building and nurturing long-term relationships with key decision-makers, VIP clients, and industry influencers. Experienced in identifying new business opportunities and crafting tailored solutions to meet client needs in both North American and LATAM markets. Skilled in CRM management, negotiation, and strategic market expansion. Known for thriving in fast-paced, high-pressure environments, consistently exceeding sales targets and contributing to business growth. Passionate about leveraging my expertise to create meaningful partnerships and drive innovation in rapidly evolving industries, including blockchain and digital assets.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Business Development Representative

Anitox
06.2024 - 02.2025
  • Spearheaded business development initiatives across LATAM and North American markets, managing key accounts in the feed production and food safety sectors.
  • Built long-term relationships with high-value clients, including feed producers, suppliers, and influencers in the food safety space, driving both product adoption and customer satisfaction.
  • Managed strategic partnerships with feed mills, engineers, and key industry players to deliver customized pathogen control solutions and enhance feed quality, ensuring compliance and improving biosecurity for global clients.
  • Leveraged Anitox INSIGHT platform to provide real-time data, enabling clients to optimize feed quality and system performance, contributing to their operational success.
  • Collaborated closely with cross-functional teams to design tailored solutions for clients, enhancing feed safety and operational efficiency.
  • Conducted market research and competitor analysis to stay ahead of trends, delivering new value propositions that helped clients maintain high-quality standards in a dynamic industry.
  • Utilized LinkedIn and social media platforms to connect with key opinion leaders (KOLs), brokers, and industry influencers, expanding the company’s global reach and increasing awareness of Anitox’s solutions.
  • Fostered strong client relationships by providing expert guidance, responding to inquiries, and proactively solving issues, ensuring customer retention and satisfaction.
  • Drove business growth across LATAM and North America, identifying new partnership opportunities, customizing solutions, and ensuring long-term success for high-value clients.
  • Utilized LinkedIn and social platforms to engage global stakeholders, driving new business and expanding market reach.
  • Collaborated with cross-functional teams to tailor pathogen control solutions to client needs, improving their operational efficiency and performance.

Sales Development Representative

24By7Security.com
09.2021 - 05.2024
  • Built and managed accurate sales pipeline to maintain high volume of activity.
  • Won new business by articulating full value of company's capabilities to prospects.
  • Utilized HubSpot/SalesLoft to manage sensitive client information and update existing and new client profiles.
  • Developed advanced understanding of products and services to react to customer objections, competitive questions and other FAQs.
  • Contacted approximately 100 prospective customers per day to uncover sales opportunities, boosting overall sales.
  • Participated in Cybersecurity conferences, trade shows and events to generate leads.
  • Emailed important, relevant information regarding Cybersecurity and Compliance to 500 potential and existing customers.
  • Worked independently with minimal supervision.
  • Built relationships with customers and community to promote long term business growth.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Prioritized tasks and projects to meet tight deadlines.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Developed new business relationships and maintained existing through regular communications and effective account management.
  • Met with customers to discuss and ascertain needs, tailor solutions, and close deals.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Attended monthly sales meetings and quarterly sales trainings.

BDC Manager

central BDC
02.2019 - 01.2021
  • Maintained current schedule of management and sales associates to assign interested customers with available employees.
  • Performed proactive outbound calls to schedule regular maintenance, recall notifications and preventive services.
  • Followed BDC scripts and guidelines for inbound and outbound calls.
  • Conducted multi-channel communication with customer, including via email, phone and website.
  • Answered incoming questions via phone and email discussing advertised pricing and inventory.
  • Acquired complete knowledge of product information related to makes and models of dealership inventory to mentor customer service department effectively.
  • Scheduled service appointments at customer convenience, building rapport and maintaining client relationships.

CSR

Acceptance Now
01.2016 - 12.2018
  • Informed customers about billing procedures, processed payments and provided payment option setup assistance.
  • Assessed customer needs and upsold products and services to maximize sales.
  • Delivered service and support to each customer, paving way for future business opportunities.
  • Cultivated impactful relationships with customers and drove business development by delivering product knowledge.
  • Educated customers on special pricing opportunities and company offerings.
  • Reviewed account and service histories to identify trends and issues.

Education

Some College (No Degree) - Radiation Biology

Broward College
Fort Lauderdale, FL

Skills

  • Proficient in Microsoft Word, Excel
  • Partnership Development
  • Client Relationship Management
  • Digital Marketing & Social Media Engagement
  • Cross-selling
  • Pipeline Development
  • Lead Generation
  • Inbound and outbound Calling
  • Fluency in English and Spanish
  • CRM & Sales Tools Proficiency
  • Consultative and relationship selling
  • Compelling leadership skills

Languages

Spanish
Professional Working

Education

other

Certification

  • Business Analysis Foundations
  • Career Essentials in Cybersecurity by Microsoft and LinkedIn
  • Communicating with Confidence
  • Cybersecurity Careers and Certifications
  • Cybersecurity for Sales Professionals
  • Excel Essential Training (Microsoft 365) (2022)
  • Generative AI for Customer Service with Microsoft 365 Copilot Professional Certificate
  • Sales: Closing Strategies

Timeline

Business Development Representative

Anitox
06.2024 - 02.2025

Sales Development Representative

24By7Security.com
09.2021 - 05.2024

BDC Manager

central BDC
02.2019 - 01.2021

CSR

Acceptance Now
01.2016 - 12.2018

Some College (No Degree) - Radiation Biology

Broward College

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