Mandy Albino
Saratoga Springs,UT
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
11
11
years of professional experience
Work History
Virtual Partner Marketing Manager
The Channel Company/bChannels
03.2023 - Current
- Responsible for the strategic planning and execution of marketing activities for 15-20 AWS IoT global channel partners a part of ISV Concierge Program
- Driving usage of AWS marketing resources including marketing development funds to assist in generating 3.6M in partner pipeline revenue
- Work with marketing agencies that specialize in technology client services in order to produce whitepapers, infographics, eBooks, and demand generation campaigns (Content Syndication, Webinars, Live Events, etc...)
Americas Campaign Manager
BChannels Inc
03.2022 - 03.2023
- Manage, execute and track the results of 20+ client digital marketing campaigns across the U.S, Canada, and LATAM that are sold as pre-packaged solutions to channel partners
- A liaison between between the delivery team and partner agencies for outsourced activities
- Trained and mentored new vPMMs on best practices for campaign management. Acting as a go-to person and subject matter expert for the wider team
Marketing Services - Project Manager
BChannels Inc
12.2020 - 03.2022
- Managed a regional team to ensure campaigns were executed and deliverables were met.
- Responsible for 10-15 rotating channel partners through out campaign set-up, execution, delivery and reporting
- Presented the final reporting to stakeholders and key contacts within the channel partner company
Marketing Services Specialist
BChannels Inc
12.2017 - 12.2020
- Contacted and built relationships with 25-30 key channel partners to help drive their marketing initiatives
- Devoted time to explain and promote the benefits of utilizing relevant marketing campaigns, tools and programs through outreach and online trainings.
Project Specialist - Professional Services
BChannels Inc
08.2015 - 12.2017
- Assisted in major research projects on a number of strategic topics, including Artificial Intelligence, Blockchain, XaaS, Channel Strategies for SMB And Enterprise IT, Increasing Channel Program Value and participation.
- Specialized in the preparation and development of quantitative survey research studies to help drive recommendations to clients. This included managing the data collection instruments and producing the findings that could be used to give the clients insights to their research questions.
- Produced qualitative research insights through conducting interviews with experts and/or partners who fit the target audience of the client.
Operations Manager
Men's Wearhouse
01.2013 - 01.2015
- Supervised staff and kept employees compliant with company policies and procedures
- Developed systems and procedures to improve operational quality and team efficiency
- Led hiring, onboarding and training of new hires to fulfill business requirements
Education
MBA -
Western Governors University
Salt Lake City, UT03.2024
Bachelor of Arts - History
Utah Valley University
Orem, UT04.2015
Associate of Arts - History
College of Southern Nevada
Henderson, NV06.2009
Skills
- Campaign Management
- Channel Partners
- B2B Marketing
- Qualitative Research
- Quantitative Research
- Relationship Building
- Campaign Performance Tracking
- Training and Onboarding
- Microsoft Office
Accomplishments
- Recipient of Utah Valley University's senior thesis prize, The Lucille T, Stoddard Outstanding Senior Thesis Award. Which is awarded annually for a senior thesis of superior distinction in any historical field and period. “Letras de Asesinato: Narcocorridos and the Battle for Censorship”
Timeline
Virtual Partner Marketing Manager
The Channel Company/bChannels
03.2023 - Current
Americas Campaign Manager
BChannels Inc
03.2022 - 03.2023
Marketing Services - Project Manager
BChannels Inc
12.2020 - 03.2022
Marketing Services Specialist
BChannels Inc
12.2017 - 12.2020
Project Specialist - Professional Services
BChannels Inc
08.2015 - 12.2017
Operations Manager
Men's Wearhouse
01.2013 - 01.2015
MBA -
Western Governors University
Bachelor of Arts - History
Utah Valley University
Associate of Arts - History
College of Southern Nevada
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