Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

MANDY BRADSHAW

Eagle Mountain

Summary

Experienced professional with a proven track record of improving customer engagement and increasing business visibility through successful SEO strategies. Skilled in developing marketing initiatives that consistently drive business success and boost sales. Exceptional analytical, organizational, and decision-making abilities honed over decades of experience. Achieved remarkable success in PPC initiatives by utilizing industry-leading strategies.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Digital Marketing Analyst

BankBound
11.2022 - Current
  • I oversee the complete digital marketing process for financial sector clients, encompassing SEO, PPC, email outreach, and social platforms
  • Design and execute SEO tactics, covering keyword analysis, content creation, technical SEO checks, and site revamps to boost organic search visits
  • Spearhead PPC initiatives on Google Ads and Facebook Ads
  • Craft compelling ad content, delve deep into keyword exploration, and consistently refine campaigns for superior click and conversion rates.
  • Selected for a committee to create and roll out company-wide smart bidding campaign strategies for clients with online account opening.
  • Roll out email marketing drives for clients, consistently enhancing them to uplift open rates and lead generation. Case study showed a 54% increase in open rates.
  • Increased website traffic by implementing effective search engine optimization strategies such as an increase of web traffic by 38% for targeted landing pages and campaigns.
  • Monitor website actions like call clicks, direction clicks, and form entries via Google Analytics4
  • Initiated market research studies and analyzed findings.
  • Compile and showcase detailed monthly client data results using Google Looker Studio

Marketing Strategist and Copywriting Manager

FMG
01.2020 - 11.2022
  • As a marketing strategist, I've had the privilege of being part of the product launch team for the Do It For Me marketing plan within FMG
  • I managed a book of business and assisted in digital marketing pursuits
  • Worked one-on-one with DIFM members to implement the content calendars and marketing strategies and educate them on the FMG marketing tools available
  • Learned and utilized fintech-specific marketing techniques acceptable to a wide range of BDs and RIA-based regulations
  • Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences.
  • Elevated the DIFM product during launch by working through client feedback, adjustments, and platform execution errors
  • Managed a team of independently contracted copywriters where responsibilities included the development of training materials, project assignments, and payroll tracking

Copywriter/Editor

Independent Contractor
01.2010 - 01.2021
  • For over10 years, I collaborated with clients and coworkers at companies such as OrangeSoda, eFileCabinet, and FMG Suite to ensure client satisfaction with content creation and written articles that enhance and educate about product offerings
  • Coordinated with web developers and marketing strategists
  • Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
  • Utilized SEO and basic website skills to aid in content creation
  • Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
  • Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Formatted copy to align with project-specific guidelines.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.

Education

BACHELOR OF SCIENCE - Sociology

Brigham Young University
01.2002

ASSOCIATE OF SCIENCE - Education

College of Eastern Utah
01.1998

Skills

  • Salesforce
  • Team Leadership
  • Google analytics setup
  • Project leadership
  • Strategic planning
  • Content strategy
  • Data analytics
  • Campaign optimization
  • Google analytics
  • Segmentation strategy development

Accomplishments

  • Achieved a 168% increase in engagement by implementing and updating a client's PPC campaign with updated techniques.
  • Collaborated with a team in the development of DIFM product roll-out and implementation.
  • Supervised team of 5 staff independent contract writers.
  • Created SOPs to improve the processes and efficiency involved in onboarding new PPC and SEO clients.

Certification

  • Inbound Marketing-Hubspot
  • Google Display Certification
  • Google Search Certification
  • Google Video Certification

Timeline

Digital Marketing Analyst

BankBound
11.2022 - Current

Marketing Strategist and Copywriting Manager

FMG
01.2020 - 11.2022

Copywriter/Editor

Independent Contractor
01.2010 - 01.2021

ASSOCIATE OF SCIENCE - Education

College of Eastern Utah

BACHELOR OF SCIENCE - Sociology

Brigham Young University

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MANDY BRADSHAW