MANDY DONOVAN

• Create high-impact messaging for advertising campaigns, contributing to increases in revenues and market share
• Produce concepts and scripts for breakthrough video and TV
• Write online content, adhering to client's brand identity and tone
• Present clients with unique copy options based on objectives
• Build collaborative relationships with clients to problem-solve within creative standards and business objectives
• Play instrumental role in creative planning and review sessions to elevate quality of content and designs
• Conduct research to identify audience psychographics, incorporating collected data into future copy

• Developed high-impact creative campaigns from concept to completion
• Directed campaigns with specific focus to build brand narrative and drive customer engagement
• Won new business pitches totaling over $1.2 million in annual retainer revenue for agency
• Wrote messaging platforms and brand strategies for existing clients and new business
• Oversaw team of writers, artists, designers and web developers

• Developed cross-channel campaigns for Citizens Bank including digital, print, OOH, social media, and video

• Hired, mentored, and managed 12 employees, creating inclusive, efficient, and positive team culture

• Established performance goals for Copy Team and provided methods for reaching milestones

• Spearheaded improvements in creative briefs and workflow to maximize productivity while retaining highest creative standards

• Created voice and messaging frameworks for new product launches and brand pivot

• Wrote enterprise-wide Brand Guidelines and conducted training

• Part of core team to launch video production studio

• Gave editorial guidance to deliver long-form content consistent with brand voice and messaging strategies

• Confirmed compliance with regulatory standards

• Built trusted relationships with cross-functional teams

• Joined HomeGoods' in-house creative team to write advertising copy for print, OOH, website, email, and social content

• Helped establish voice for HomeGoods' spin-off brand, Homesense (now in its 5th year of operation)

• Contract copywriter for Care.com's digital team creating targeted messaging for busy parents and caregivers

• Chief steward of Zipcar's fun, quirky, conversational brand voice, well-known to its one-million-member community
• Developed strategies, ideas, and copy for brand and advertising campaigns as Zipcar's lead creative agency
• Executed roll-out of regional social media managers in 12 cities
• Recruited, hired, and trained top candidates with eye for performance
• Oversaw, guided, and coached full-time writers and freelancers

• Wrote and conceived award-winning brand campaigns, including TV/video, OOH, social, and concerts in a car
• Acted as strategic lead, writer, and community manager for all social media channels
• Increased social followers by 2,500% based on creative ideas and engagement tactics (from 10k to 250k FB fans)

• Developed copy and generated concepts for digital campaigns as well as OOH, TV, radio and print
• Helped Mullen win new business pitch for Ernst & Young
• Concepts and copy for Reebok for Women website rebrand at Carat Fusion

• Created integrated campaigns (TV, radio, outdoor) for New Balance, Nantucket Nectars, and D'Angelo
• Produced original advertising copy adhering to employers' overarching brand identity and personality

• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality
• Customized brand message to reach and capture target audience interest and drive engagement

• Wrote original campaign concepts for Tufts Health Plan, Harpoon, Seagrams, Museum of Science, and JP Morgan Chase