MANDY DONOVAN
CD / Copywriter
Summary
Mandy is an accomplished writer, creative director, and content creator. She's a reliable, good-idea machine. A dedicated, creative professional with a history of meeting and exceeding company goals, Mandy is skilled at working under pressure, adapting to new challenges, and writing in the third person.
The proof is in the portfolio pudding: https://mandydonovan.com/
Overview
25
25
years of professional experience
Work History
Freelance Copywriter & CD
Various Agencies & Clients
Worldwide
05.2022 - Current
- Create high-impact messaging for advertising campaigns, contributing to increases in revenues and market share
- Produce concepts and scripts for breakthrough video and TV for travel/hospitality, retail, and luxury clients
- Write online content, home pages, landing pages, short- and long-form content adhering to brand guidelines
- Present clients with unique copy options based on objectives
- Build collaborative relationships with clients to problem-solve within creative standards and business objectives
- Play instrumental role in creative planning and review sessions to elevate quality of content and designs
- Conduct research to identify audience psychographics, incorporating collected data into future copy
VP, Associate Creative Director, Copy & Content
Citizens
Westwood, MA
01.2018 - 05.2022
- Developed cross-channel campaigns for Citizens Bank, including digital, print, OOH, social media, and video
- Hired, mentored, and managed 12 employees, creating inclusive, efficient, and positive team culture
- Established performance goals for Copy Team and provided methods for reaching milestones
- Spearheaded improvements in creative briefs and workflow to maximize productivity while retaining highest creative standards
- Created voice and messaging frameworks for new product launches and brand pivot
- Wrote enterprise-wide Brand Guidelines and conducted training
- Part of core team to launch video production studio
- Gave editorial guidance to deliver long-form content consistent with brand voice and messaging strategies
- Confirmed compliance with regulatory standards
- Built trusted relationships with cross-functional teams
Freelance Senior Copywriter
TJX, Care.com
Framingham, MA + Waltham, MA
03.2017 - 12.2017
- Joined HomeGoods' in-house creative team to write advertising copy for print, OOH, website, email, and social content
- Helped establish voice for HomeGoods' spin-off brand, Homesense (now in its 7th year of operation)
- Contract copywriter for Care.com's digital team creating targeted messaging for busy parents and caregivers
Associate Creative Director
Zipcar
Boston, MA
02.2014 - 03.2017
- Chief steward of Zipcar's fun, quirky, conversational brand voice, well-known to its one-million-member community
- Developed strategies, ideas, and copy for brand and advertising campaigns as Zipcar's lead creative agency
- Executed roll-out of regional social media managers in 12 cities
- Recruited, hired, and trained top candidates with eye for performance
- Oversaw, guided, and coached full-time writers and freelancers
Senior Copywriter
Zipcar
Cambridge, MA
06.2009 - 01.2014
- Wrote and conceived award-winning brand campaigns, including TV/video, OOH, social, and concerts in a car
- Acted as strategic lead, writer, and community manager for all social media channels
- Increased social followers by 2,500% based on creative ideas and engagement tactics (from 10k to 250k FB fans)
Freelance Copywriter
Mullen; Brand Content; Carat Fusion; CTP
Boston, MA
09.2007 - 06.2009
- Developed copy and generated concepts for digital campaigns as well as OOH, TV, radio and print
- Helped Mullen win new business pitch for Ernst & Young
- Concepts and copy for Reebok for Women website rebrand at Carat Fusion
Copywriter
Boathouse
Waltham, MA
01.2004 - 01.2007
- Created integrated campaigns (TV, radio, outdoor) for New Balance, Nantucket Nectars, and D'Angelo
- Produced original advertising copy adhering to employers' overarching brand identity and personality
Copywriter
Digitas
Boston, MA
01.2003 - 01.2004
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality
- Customized brand message to reach and capture target audience interest and drive engagement
Junior Copywriter
Gearon Hoffman
Boston, MA
01.2001 - 01.2003
- Wrote original campaign concepts for Tufts Health Plan, Harpoon, Seagrams, Museum of Science, and JP Morgan Chase
Education
Master of Science - Communications
05.2000
Masters-level portfolio program specializing in concepting, strategy & copywriting
Bachelor of Arts - Communications
05.1996
Skills
- Campaign & Concept Development
- Creative Messaging & Strategies
- Creative Direction
- Social Media Writing & Ideating
- Long-Form Blog Posts
- Creative Team Leadership
- Editorial Content Direction
Timeline
Freelance Copywriter & CD - Various Agencies & Clients
05.2022 - Current
VP, Associate Creative Director, Copy & Content - Citizens
01.2018 - 05.2022
Freelance Senior Copywriter - TJX, Care.com
03.2017 - 12.2017
Associate Creative Director - Zipcar
02.2014 - 03.2017
Senior Copywriter - Zipcar
06.2009 - 01.2014
Freelance Copywriter - Mullen; Brand Content; Carat Fusion; CTP
09.2007 - 06.2009
Copywriter - Boathouse
01.2004 - 01.2007
Copywriter - Digitas
01.2003 - 01.2004
Junior Copywriter - Gearon Hoffman
01.2001 - 01.2003
VCU Brandcenter - Master of Science, Communications
The College of New Jersey - Bachelor of Arts, Communications